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What will happen to Australia’s new Millennial wine drinkers in 2022?

  Over the past 2 years, countries around the world have had a similar problem – the Covid-19 pandemic – but have dealt with it in a variety of ways. While some markets have adopted a much less stringent approach to controlling the virus,…
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Japanese drinkers prioritise treating themselves to better quality wines now vs pre-pandemic  

With one of the longest life expectancies in the world, and one of the lowest birth-rates, Japan holds the title of the “oldest” country on the planet. According to the Statistics Bureau of Japan, nearly three in 10 are now over 65 years…
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Why has our relationship with wine changed in the Covid era?

  Like it or not, citizens of the world are participating in a giant, unprecedented, ‘natural experiment’ – the Covid pandemic. Enforced changes in our everyday behaviour have had multiple impacts across markets and categories. Some…
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Brazil’s monthly wine drinking population doubles since 2010

  If 2020 was a good year for wine in Brazil, 2021 has been spectacular in terms of a rapidly increasing monthly wine drinking population. There are now over twice as many wine drinkers in Brazil as there were in 2010, with an overall penetration…
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The consumer drivers shaping the UK wine market in 2022

A year after the UK started recovering from the first Covid-19 wave, what has changed? In some respects, not much. Wine category consumer attitudes, knowledge, confidence and relationships with wine brands are fairly consistent with last year’s…
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  The festive season comes with many traditions, one of which is the Wine Intelligence annual predictions for the wine industry in the coming year. Our predictions in December 2020 could be judged as reasonably insightful without being fully…
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Global wine industry predictions for 2021 – how did we do?

Our annual exercise in soothsaying 12 months ago predicted investment and upheaval in e-commerce, more wine in cans, plus growth in the ‘wine seltzer’ category. So what did 2021 bring? After the rollercoaster of 2020, our main prediction…
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The Covid accelerated shift to local wine is set to continue

  A consistent theme of consumer marketing manuals is the exhortation to remain ‘close’ to your customers. The meaning of this closeness has evolved over recent decades in developed world fast-moving consumer goods (FMCG) markets. Once…
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The great ‘natural experiment’: How has consumer behaviour with wine changed during 2020 and 2021

  The 2021 Nobel prize in the field of economics was awarded to three academics (Card, Angrist and Imbens) who have provided us with new insights about both labour and education and shown how to use natural experiments to better understand…
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Female premium wine drinkers drive growth in the US wine market

  The growth of wine volume in the US wine market in 2020 and 2021 – by approximately +1% each year – has largely been driven by an increase in the volume of premium wine consumed, according to IWSR data. However, the population of premium…
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Poland’s wine market has demographics on its side

Until relatively recently, Poland’s wine market was a marginal player amid the large consumption markets in Europe. During the Cold War, it was rare to see wine in bars and on dinner tables – vodka and beer were the alcohols of choice.…
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What are the opportunities for the no/low-alcohol wine category?

Consumer interest in more moderate drinking has been steadily increasing over the past decade, creating a potential long-term market opportunity for low-alcohol and no-alcohol wines. However thus far, wine with less alcohol in it, and for that…