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Archive for category: USA

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September 28, 2022
UK Sparkling 21 - The Covid accelerated shift to local wine is set to continue

Shifts in consumer attitudes fuel the growth of sparkling wine in the US

  The world’s most valuable sparkling wine market and its third largest volume market, the United States, celebrated its twentieth consecutive year of growth last year. A pent-up demand to celebrate weddings, holiday gatherings and other…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/09/UK-Sparkling-21.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-09-28 15:01:442022-09-28 15:40:25Shifts in consumer attitudes fuel the growth of sparkling wine in the US
June 22, 2022
LDA drinkers in US 705x705 - The Covid accelerated shift to local wine is set to continue

How to make an ally of cognitive dissonance in recessionary times

  Consumers around the world can easily find reasons not to be cheerful at the moment. The news is packed with doom-laden items - ongoing war in Ukraine, climate change, accelerating cost of living and inflation, among other things. We are…
https://www.wineintelligence.com/wp-content/uploads/2021/08/LDA-drinkers-in-US.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-06-22 11:52:502022-06-22 11:53:00How to make an ally of cognitive dissonance in recessionary times
May 25, 2022
UK Sparkling 21 - The Covid accelerated shift to local wine is set to continue

Can sparkling wine fizz in inflationary times?

  Traditionally, tough economic times have meant tough times for the sparkling wine category. The recessions of the early 2000s and 2008-09 coincided with declines in volume and value of sparkling wine, particularly for Champagne.   During…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/09/UK-Sparkling-21.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-05-25 13:02:392022-05-25 13:02:42Can sparkling wine fizz in inflationary times?
May 11, 2022
spend on wine 450x450 - The Covid accelerated shift to local wine is set to continue

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-05-11 12:00:232022-05-11 12:01:53Wine brand equity stabilising after Covid, but yet to fully rebound
May 4, 2022
wine rack

Growing opportunity for lower alcohol wine in the US market

As has been well documented, consumer interest in moderating consumption of alcohol has been steadily increasing over the past decade, creating a long-term market opportunity for, amongst other things, lower alcohol wine. And yet, so far, wine…
https://www.wineintelligence.com/wp-content/uploads/2021/03/portugal-story-image-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-05-04 16:43:202022-05-07 13:43:58Growing opportunity for lower alcohol wine in the US market
March 8, 2022
Organic 450x450 - The Covid accelerated shift to local wine is set to continue

When will sustainability matter to wine consumers?

  The concept of sustainability – in all its forms and definitions – has become a powerful driver of consumer sentiment in recent years. Brands from categories as diverse as airlines and accountancy firms have rushed to burnish their sustainability…
https://www.wineintelligence.com/wp-content/uploads/2020/02/Organic.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-03-08 19:03:482022-03-08 19:03:51When will sustainability matter to wine consumers?
March 2, 2022
US Premium 2021 BLANK - The Covid accelerated shift to local wine is set to continue

Older, more affluent consumers drive the US wine market

  Although the wine category in the US holds an 11% volume share – equal to that of spirits – the category’s future is facing a number of challenges. Wine volumes in the US are expected to continue on a downward trajectory, especially…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/11/US-Premium-2021-BLANK.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-03-02 08:57:272022-03-02 08:57:29Older, more affluent consumers drive the US wine market
February 16, 2022
LDA drinkers in US 705x705 - The Covid accelerated shift to local wine is set to continue

Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success

A lot of recent media attention has focused on the demographic crisis looming in the wine category. And for good reason: the numbers are scary. In late 2020, Wine Intelligence, a division of IWSR Group, undertook an analysis of its long-run…
https://www.wineintelligence.com/wp-content/uploads/2021/08/LDA-drinkers-in-US.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-02-16 11:34:512022-02-17 12:43:43Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success
November 30, 2021
wine rack

The Covid accelerated shift to local wine is set to continue

  A consistent theme of consumer marketing manuals is the exhortation to remain ‘close’ to your customers. The meaning of this closeness has evolved over recent decades in developed world fast-moving consumer goods (FMCG) markets. Once…
https://www.wineintelligence.com/wp-content/uploads/2021/03/portugal-story-image-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-11-30 18:36:492021-11-30 18:36:51The Covid accelerated shift to local wine is set to continue
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  • SOLA 2023 36x36 - SOLA 2023: Opportunities in Sustainable, Organic and Alternative WineSOLA 2023: Opportunities in Sustainable, Organic and Alternative WineFebruary 7, 2023 - 9:25 am
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  • India Wine Landscapes 2022 36x36 - India Wine Landscapes Report 2022India Wine Landscapes Report 2022December 1, 2022 - 10:27 am

Latest Press Releases

  • JuP article thumbnail 36x36 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundPress Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundMay 11, 2022 - 11:30 am
  • UK Portraits 2021 blank 36x36 - Press Release: South Korea Closes in on the US as Most Attractive Global Wine MarketPress Release: South Korea Closes in on the US as Most Attractive Global Wine MarketSeptember 28, 2021 - 1:02 pm
  • Global Wine Brand Power Index 2021 3 36x36 - Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwidePress release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwideApril 28, 2021 - 8:15 am
  • IWSR logo 36x36 - Press release: IWSR announces acquisition of Wine IntelligencePress release: IWSR announces acquisition of Wine IntelligenceJanuary 18, 2021 - 10:51 am
  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am

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