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us low no infographic image 1 705x705 - Wine packaging and the rise of e-commerce

Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake

 
us low no story image 1 705x705 - Wine packaging and the rise of e-commerce

Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Whilst both Millennials and Gen Z wine drinkers in the US represent the highest opportunity for both lower and no alcohol wine, their motivations and need states for seeking out these options differ Lower alcohol and alcohol-free wines are…
US SOLA infographic image 705x705 - Wine packaging and the rise of e-commerce

Stating that a wine is made with organic grapes drives purchase more than wine showing the USDA organic logo

Interested in a global perspective? 
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MEET THE US PORTRAITS WINE DRINKER SEGMENTS 2021

us portraits story image 705x705 - Wine packaging and the rise of e-commerce

‘Generation Treaters’ lead changing wine category behavior in the US

A new and distinct segment of wine drinkers, Generation Treaters, have emerged in the US market. Millennial dominant, they are among the most frequent wine drinkers, but are not the highest spenders. Although building their wine knowledge,…
US Millennials story 705x705 - Wine packaging and the rise of e-commerce

Millennials’ time has come in the US wine category

They have been heralded as both saviours and destroyers of the US wine industry. Thanks to Covid, the Millennials are now calling the shots in the world’s largest and most valuable wine market. Like it or not, the large and influential Millennial…
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Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…