Archive for category: USA

Premium articl ABM 450x450 - The US generation game

Missing: 6 million female premium wine drinkers

Women are significantly under-represented among US wine drinkers who spend $15 or more on a bottle. Could they be the next growth opportunity? In this era of gender politics, it takes a brave researcher to offer up potentially uncomfortable…
Two champagne glasses with bottle adjacent

Raise a sparkling glass to the Millennials

Sparkling Wine in the US Market 2019 reveals that although sparkling wine consumption is declining, highly motivated Millennials entering the market are bringing new opportunities – particularly for imports The findings of our latest sparkling…
Wine bottles with corks

US premium consumers: clouds on the horizon?

Our Premium Wine Drinkers in the US Market 2019 report reveals that while the US premium wine population has remained stable and is spending more per bottle, they are buying wine less often and are getting older Over the last few years, the…
sustainability article 2 450x450 - The US generation game

What does sustainability mean throughout the world?

Following our Global SOLA report, our recently published country specific mini-SOLAs for Australia, Canada, Sweden, the US and the UK examine ethical consumerism in the wine industry in greater detail Last month, we released our latest insights…
US Premium Drinkers thumbnail for website 450x450 - The US generation game

Discover the world of premium wine consumers in the US

Omnibus research: Online surveys, consumer and trade qualitative   OPTIONS AVAILABLE TO COLLECT YOUR OWN CUSTOM DATA VIA OUR OMNIBUS SERVICES: 1. VINITRAC® PREMIUM US:   Online quantitative omnibus survey with premium…
US Landscapes 2019 2 450x450 - The US generation game

Mixed blessings from US Millennials

The much-heralded arrival of the next generation in the US wine market is starting to have profound effects Millennials tend to get a fairly rough treatment in the media. In part it is because, like many rising generations before them,…
US Landscapes 2019 450x450 - The US generation game

Press release: US Millennials turning away from wine amid decreasing frequency of wine consumption

For immediate release: 16 January 2019 Although the US remains the world’s largest wine market, the Wine Intelligence US Landscapes 2019 report reveals that the number of Americans drinking wine at least once a month is declining and that…
images 450x450 - The US generation game

21st century bubbles

Americans are changing their attitudes to sparkling wine, led by younger drinkers As 2018 draws to an end, and the holiday season gets into full swing, most if not all of the estimated 45 million Americans who comprise the sparkling wine…
US Portraits 1 450x450 - The US generation game

The US generation game

The changing nature of the US wine drinking population is starting to have profound effects on its attitude and behavior, showing a clearer divide between the higher-involvement and lower-involvement consumers, even within the same age cohort Since…