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LDA drinkers in US 705x705 - Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

Younger LDA wine drinkers in the US seek reassurance cues from wine labels

When focusing on our target wine consumers, we often default to one of two archetypes – a younger, hip, urban dweller, typically holding down some kind of digital or creative job or, an educated, high earning, well respected, thoughtful and…
US Millennials story 705x705 - Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

Is wine losing its hold on younger adults?

The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongst wine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the US and UK…
portugal story image 1 705x705 - Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics

    Whilst 1/3rd of premium drinkers in more established markets (US and UK) are aged 55+, younger LDA drinkers dominate the premium wine opportunity in growth markets, such as Brazil and South Korea, and in emerging wine markets, such as…
cans image 705x705 - Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Canned wine continues to grow ahead of other formats, albeit from a very small base, in key global markets such as the USA. At a time when the volume of wine consumed in many mature markets is flattening off or in decline, it’s perhaps no…
Picture for PP story 450x450 - Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

Does sustainability still matter for wine?

A key question for wine business in 2021 is: taking into account the impact on consumer priorities during the pandemic, do consumers still care about sustainability when it comes to wine? The short answer is: sort of. The longer and more…
wine knowledge image 450x450 - Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

How can low- and no-alcohol wine engage with ‘moderating’ Millennial and Gen Z wine consumers?

Younger LDA wine consumers in the US are actively moderating their alcohol intake more than older drinkers.  How can low- and no-alcohol wine connect with this cohort? The US is a key market for low- and no-alcohol wine, and is expected…
portugal story image 1 705x705 - Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

What can wine learn from Oatly’s USD 10 billion Nasdaq listing?

Six learnings from last week’s big drinks industry IPO for wine producers who want to replicate the success of the world’s largest oat milk brand How do you make your drinks brand worth USD 10 billion? Thanks to Toni Petersson, CEO of Oatly,…
US infographic 20.01.2021 705x705 - Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

Frequency of wine consumption increasing compared with 2019 levels

       
US Labels infographic 21.04.2021 705x705 - Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

However, there is a growing likelihood to purchase red wine with less 'central' and more 'distinctive' wine labels