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Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…
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Over 1/5 (22%) of US regular wine drinkers reside in 5 metropolitan areas in the USA

Insights such as this will be available in the new Wine Intelligence US Wine Consumer Observatory 2021, which will be the one-stop shop for businesses selling wine in the US. The US Observatory will consist of 13 Wine Intelligence reports and…
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How major social causes influence American wine drinkers: by age cohort

Businesses and brands that actively support key workers, including healthcare workers, have more influence among all wine drinkers in the US. Support for sustainability, local community and Black Lives Matter initiatives are strongest among…
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Increased trust in American wine continues to strengthen amongst US regular wine drinkers

Increased trust in American wine continues to strengthen amongst US regular wine drinkers, rising in August 2020 from both April and pre-pandemic levels, whilst trust regained in wines from Italy and Spain since significant dips in April Click…
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US wine consumption growth led by Millennials and Gen X

In the US, wine consumption growth has been by led by Millennial and Gen X drinkers, followed closely by Gen Z (21-24). However, Boomers+, who account for over 1/3rd of US regular wine drinkers have not increased their wine consumption frequency…
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Wine’s rollercoaster in the US 2020

Our updated modelling is still predicting a flat 2020 for the US wine market, though economic confidence could drain in the crucial final quarter One of my former classmates at business school now leads a strategy department looking at the…
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Growing opportunity for wine in cans across markets, with the exception of in Canada

Awareness, purchase and purchase consideration of wine in a can: 2020 vs 2017
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Pandemic unlocking growing opportunity for alternative wine formats in US and Canada

Wine consumers in the US and Canada are reappraising their relationship with different wine formats – cans, box wine and other non-glass formats – now seeing them in a new and more positive light ‘Never let a crisis go to waste’ is…
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US sparkling market shows more pop

Amid some mixed signals arising from the pandemic and lockdown, the long run health of the US sparkling wine category looks encouraging. Strange times abound in the US sparkling wine market. Consumer sentiment appears to be warming again towards…