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Archive for category: USA

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March 24, 2021
US E commerce image 705x705 - Wine packaging and the rise of e-commerce

EXCLUSIVE AND TAILORED OFFERS ARE KEY DRIVERS OF ONLINE WINE PURCHASING FOR MILLENNIAL DRINKERS

 
https://www.wineintelligence.com/wp-content/uploads/2021/03/US-E-commerce-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-03-24 11:12:362021-03-24 11:12:40EXCLUSIVE AND TAILORED OFFERS ARE KEY DRIVERS OF ONLINE WINE PURCHASING FOR MILLENNIAL DRINKERS
March 17, 2021
us low no infographic image 1 705x705 - Wine packaging and the rise of e-commerce

Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake

 
https://www.wineintelligence.com/wp-content/uploads/2021/03/us-low-no-infographic-image-1.jpg 756 756 Tina Fruth https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Tina Fruth2021-03-17 10:26:062021-03-24 10:31:51Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake
March 16, 2021
us low no story image 1 705x705 - Wine packaging and the rise of e-commerce

Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Whilst both Millennials and Gen Z wine drinkers in the US represent the highest opportunity for both lower and no alcohol wine, their motivations and need states for seeking out these options differ Lower alcohol and alcohol-free wines are…
https://www.wineintelligence.com/wp-content/uploads/2021/03/us-low-no-story-image-1.jpg 756 756 Tina Fruth https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Tina Fruth2021-03-16 17:43:302021-03-24 10:34:08Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market
February 24, 2021
US SOLA infographic image 705x705 - Wine packaging and the rise of e-commerce

Stating that a wine is made with organic grapes drives purchase more than wine showing the USDA organic logo

Interested in a global perspective? 
https://www.wineintelligence.com/wp-content/uploads/2021/02/US-SOLA-infographic-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-02-24 09:16:302021-03-03 10:34:58Stating that a wine is made with organic grapes drives purchase more than wine showing the USDA organic logo
January 26, 2021
ecommere infographic image 27.01 705x705 - Wine packaging and the rise of e-commerce

MEET THE US PORTRAITS WINE DRINKER SEGMENTS 2021

https://www.wineintelligence.com/wp-content/uploads/2021/01/ecommere-infographic-image-27.01.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-01-26 18:57:192021-02-10 10:02:02MEET THE US PORTRAITS WINE DRINKER SEGMENTS 2021
January 26, 2021
us portraits story image 705x705 - Wine packaging and the rise of e-commerce

‘Generation Treaters’ lead changing wine category behavior in the US

A new and distinct segment of wine drinkers, Generation Treaters, have emerged in the US market. Millennial dominant, they are among the most frequent wine drinkers, but are not the highest spenders. Although building their wine knowledge,…
https://www.wineintelligence.com/wp-content/uploads/2021/01/us-portraits-story-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-01-26 18:49:432021-02-10 10:01:30‘Generation Treaters’ lead changing wine category behavior in the US
January 20, 2021
US infographic 20.01.2021 705x705 - Wine packaging and the rise of e-commerce

Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020

 
https://www.wineintelligence.com/wp-content/uploads/2021/01/US-infographic-20.01.2021.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-01-20 10:41:512021-02-10 10:00:32Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020
January 20, 2021
US Millennials story 705x705 - Wine packaging and the rise of e-commerce

Millennials’ time has come in the US wine category

They have been heralded as both saviours and destroyers of the US wine industry. Thanks to Covid, the Millennials are now calling the shots in the world’s largest and most valuable wine market. Like it or not, the large and influential Millennial…
https://www.wineintelligence.com/wp-content/uploads/2021/01/US-Millennials-story.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-01-20 09:58:222021-02-10 09:59:20Millennials’ time has come in the US wine category
January 12, 2021
packaging article image 705x705 - Wine packaging and the rise of e-commerce

Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…
https://www.wineintelligence.com/wp-content/uploads/2021/01/packaging-article-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-01-12 17:23:152021-01-13 09:26:52Wine packaging and the rise of e-commerce
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  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am
  • size of prize us pr 36x36 - Press release: US wine market volumes will be flat in 2020, with coronavirus-related off-premise surge balancing out 29% on-premise volume decline, according to Wine Intelligence modellingPress release: US wine market volumes will be flat in 2020, with coronavirus-related off-premise surge balancing out 29% on-premise volume decline, according to Wine Intelligence modellingJune 16, 2020 - 9:49 am
  • Canada COVID cover 1 36x36 - Press release: Canadian wine drinkers cut back on spend during lockdown, show reluctance to re-engage with on-premise post-lockdownPress release: Canadian wine drinkers cut back on spend during lockdown, show reluctance to re-engage with on-premise post-lockdownJune 3, 2020 - 10:11 am

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