Archive for category: USA

Discover the world of premium wine consumers in the US

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Mixed blessings from US Millennials

The much-heralded arrival of the next generation in the US wine market is starting to have profound effects Millennials tend to get a fairly rough treatment in the media. In part it is because, like many rising generations before them,…

Press release: US Millennials turning away from wine amid decreasing frequency of wine consumption

For immediate release: 16 January 2019 Although the US remains the world’s largest wine market, the Wine Intelligence US Landscapes 2019 report reveals that the number of Americans drinking wine at least once a month is declining and that…

21st century bubbles

Americans are changing their attitudes to sparkling wine, led by younger drinkers As 2018 draws to an end, and the holiday season gets into full swing, most if not all of the estimated 45 million Americans who comprise the sparkling wine…

The US generation game

The changing nature of the US wine drinking population is starting to have profound effects on its attitude and behavior, showing a clearer divide between the higher-involvement and lower-involvement consumers, even within the same age cohort Since…

Growing Rosés

Pink wines have undergone a remarkable renaissance around the world, especially in the US market – why has the once derided rosé category suddenly become hip? Wine drinking has always carried social and political connotations. In some…

Big, beautiful tax cut

Almost unnoticed in the latest US tax legislation is a surprising and welcome rebate for the wine industry Donald Trump may be not be everyone’s idea of a good leader, but anyone selling alcoholic beverages in the US ought to be raising…

Keeping an open mind on closures

Cork is still king in the consumer’s mind, but how do other closures stack up across the world? Cork is an extraordinary substance. It is light, flexible, can withstand forces of compression and tension that would destroy many other…

Trend central

The wine trade in New York has its work cut out feeding the intellectual demands of its customer base There can be few products apart from wine that most lend themselves to the obsessive, trend-observant, I-must-do-the-new-thing-first…