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Belgium wine - Belgian wine drinkers are consuming less but engaging more

Wine drinking occasions are shifting in Belgium

  Despite a brief rally during Covid, wine has been ceding share of the beverage alcohol market in Belgium to other alcohol categories. A decade ago, wine accounted for more than a quarter of alcohol volumes in Belgium, but by 2026 is projected…
spend on wine 450x450 - Belgian wine drinkers are consuming less but engaging more

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
Belgium wine - Belgian wine drinkers are consuming less but engaging more

Belgian wine drinkers are consuming less but engaging more

Wine volumes are falling thanks in part to recent increases in excise duty and health campaigns, but there are still opportunities for wine in Belgium, particularly when it involves food Belgium is probably more associated with ales and…