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Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
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How will consumer needs prompt wine ecommerce models to evolve post Covid-19?

The wine category has always been a jump ahead of most other beverage alcohol categories in terms of ecommerce. The pandemic heightened consumer needs for convenience and belonging, boosting wine ecommerce. How might this change going forward? A…
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Three reasons to be positive about the Argentinean wine market

The latest edition of Argentina Wine Landscapes 2021, our first update on the market since 2017, shows that Covid has taken a toll on the wine sector, but there is growing opportunity for the off-trade, ecommerce and wider sector innovation Globally,…
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Argentina’s export potential

Last week, CEO Lulie Halstead and Brazil Country Manager Rodrigo Lanari spoke to a packed audience of Argentinean wine producers about market trends in the US and Brazil and how Argentinian wines can perform well in these markets The current…
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Wines of Argentina’s recent Barullo tasting in London made a star of Argentine culture, and revealed some of the challenges facing its winemakers