Archive for category: Germany

Even Germany is trading up

Despite the long-held reputation for bargain hunting, Germany’s wine drinkers are aligning with global trends and swapping quantity for quality, according to our latest Landscapes market report At first glance, the German wine market…

The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…

Why are brands worth investing in?

To help think about this question, I have been spending more time in the duty free shop at airports. At Frankfurt Duty Free last week, I could have paid from EUR 10 to EUR 2,700 for my brandy, depending on the brand, origin and premium-ness…

Germany turns a corner

After years of trading down, Germany’s wine market seems to be going in the opposite direction.

Germany: the elevator pitch

Six talking points that describe where the German wine market is in 2015 – and where it is going

The learning web

The internet is becoming an increasingly important tool for teaching German consumers about wine

Wine Intelligence and Geisenheim University announce research partnership

Wine Intelligence Ltd and Geisenheim University today announce the signing of a historic research partnership agreement

Is social just local?

Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair