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An evolving consumer base for Germany’s wine market

With a solidly high per-capita consumption and a broad base of wine drinkers – one third of the entire population drink wine at least once a week – the German wine market has been a steady source of revenue for domestic and foreign producers…
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Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
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Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
wine bottles in store

Wine consumption surged in select markets in 2020 – but how will consumer behaviour change going forward?

Leaps in wine consumption do not often happen in mature markets, yet for some countries, such as Germany, Sweden, and the UK, wine consumption surged in 2020, reversing previous trends of long-term decline or static consumption. In many cases,…
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Frequency of wine consumption increasing compared with 2019 levels

       
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Online wine shopping continues to increase in Germany

German wine drinkers are drinking wine more frequently and – in line with global trends – shopping more online for wine, especially younger consumers The impact of the COVID-19 pandemic on the German wine market and consumers’ wine consumption…
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Wine brands in Germany: Changing times

The recent lockdown period may provide an acceleration to an emerging trend in Germany’s wine market towards more aspirational, consumer-centric brands, promoted on social media and sold through the market’s growing wine e-commerce channel
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Crisis, what crisis?

Wine drinkers in Sweden, Netherlands and Germany have taken the virus pandemic in their stride, suggesting the disruption to the wine market will be minimised When the Covid-19 virus swept the planet early in 2020, most countries locked their…
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Wine Intelligence Deutschland All Access COVID-19 Angebot für Betriebe und Erzeuger die Abgaben an den Deutschen Weinfonds entrichten

Die Auswirkungen der COVID-19 Pandemie auf das Konsumverhalten sind derzeit noch unklar, proaktive Reaktion auf die sehr wahrscheinlichen Veränderungen wird aber zweifellos kritisch für den kurz- wie auch langfristigen Erfolg! Wir haben schnell…