Archive for category: Germany

Search:

OR

germany landscapes 2021 blank - Wine category becomes more egalitarian as consumer wine knowledge declines

An evolving consumer base for Germany’s wine market

With a solidly high per-capita consumption and a broad base of wine drinkers – one third of the entire population drink wine at least once a week – the German wine market has been a steady source of revenue for domestic and foreign producers…
spend on wine 450x450 - Wine category becomes more egalitarian as consumer wine knowledge declines

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
spend on wine 2 450x450 - Wine category becomes more egalitarian as consumer wine knowledge declines

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…