Archive for category: Germany

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Crisis, what crisis?

Wine drinkers in Sweden, Netherlands and Germany have taken the virus pandemic in their stride, suggesting the disruption to the wine market will be minimised When the Covid-19 virus swept the planet early in 2020, most countries locked their…
THUMBNAILS 450x450 - Germany: the elevator pitch

Wine Intelligence Deutschland All Access COVID-19 Angebot für Betriebe und Erzeuger die Abgaben an den Deutschen Weinfonds entrichten

Die Auswirkungen der COVID-19 Pandemie auf das Konsumverhalten sind derzeit noch unklar, proaktive Reaktion auf die sehr wahrscheinlichen Veränderungen wird aber zweifellos kritisch für den kurz- wie auch langfristigen Erfolg! Wir haben schnell…
Germany 450x450 - Germany: the elevator pitch

Even Germany is trading up

Despite the long-held reputation for bargain hunting, Germany’s wine drinkers are aligning with global trends and swapping quantity for quality, according to our latest Landscapes market report At first glance, the German wine market…
ProWein400x400 - Germany: the elevator pitch

The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…
Aus 450x450 - Germany: the elevator pitch

Wine Intelligence Newsletter

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Global Trends in Wine CORONAVIRUS UPDATE 1 450x450 - Germany: the elevator pitch

Kostenloser Download: Report TRENDS IN DER WEINWIRTSCHAFT 2020 mit Corona-Ergänzungen

Die diesjährige Version unseres jährlich erscheinenden Reports “Trends in der Weinwirtschaft” wurde zunächst im Januar 2020 veröffentlicht. Seit der Erstveröffentlichung gab es eine neue Entwicklung, mit der wir zum damaligen Zeitpunkt…
Germany Branding - Germany: the elevator pitch

Why are brands worth investing in?

To help think about this question, I have been spending more time in the duty free shop at airports. At Frankfurt Duty Free last week, I could have paid from EUR 10 to EUR 2,700 for my brandy, depending on the brand, origin and premium-ness…
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Germany turns a corner

After years of trading down, Germany’s wine market seems to be going in the opposite direction.
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Germany: the elevator pitch

Six talking points that describe where the German wine market is in 2015 – and where it is going