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Brazil’s monthly wine drinking population doubles since 2010
If 2020 was a good year for wine in Brazil, 2021 has been spectacular in terms of a rapidly increasing monthly wine drinking population. There are now over twice as many wine drinkers in Brazil as there were in 2010, with an overall penetration…

New wine drinkers fuel Brazil’s wine market
Brazil is now the 14th most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021 moving up 12 places in the ranking from 2020. The volume of still wine consumed in Brazil increased…

Wine category becomes more egalitarian as consumer wine knowledge declines
Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear.
In terms of global wine…

How will consumer needs prompt wine ecommerce models to evolve post Covid-19?
The wine category has always been a jump ahead of most other beverage alcohol categories in terms of ecommerce. The pandemic heightened consumer needs for convenience and belonging, boosting wine ecommerce. How might this change going forward?
A…

Digitally savvy and adventurous wine consumers will drive Brazil’s wine market
Against the backdrop of a global decline in wine consumption in 2020, the volume of still wine consumed in Brazil grew by +28%, boosted by an expanding wine-drinker base and more adventurous consumers
Although global wine consumption declined…

Press release: Brazilian wine market recovering after 2016 challenges as consumer involvement rises
For Immediate Release: 7th May 2019
BEGINS
Brazilian wine market recovering after 2016 challenges as consumer involvement rises, according to latest Wine Intelligence Brazil Landscapes 2019 report
The Wine Intelligence Brazil Landscapes…
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