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Archive for category: Brazil

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May 11, 2022
spend on wine 450x450 - Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-05-11 12:00:232022-05-11 12:01:53Wine brand equity stabilising after Covid, but yet to fully rebound
January 18, 2022
Brazil Landscapes 2022 blank  - Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Brazil’s monthly wine drinking population doubles since 2010

  If 2020 was a good year for wine in Brazil, 2021 has been spectacular in terms of a rapidly increasing monthly wine drinking population. There are now over twice as many wine drinkers in Brazil as there were in 2010, with an overall penetration…
https://www.wineintelligence.com/wp-content/uploads/edd/2022/01/Brazil-Landscapes-2022-blank-.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-01-18 13:08:022022-01-18 13:08:05Brazil’s monthly wine drinking population doubles since 2010
September 22, 2021
UK Portraits 2021 blank - Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

New wine drinkers fuel Brazil’s wine market

Brazil is now the 14th most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021 moving up 12 places in the ranking from 2020. The volume of still wine consumed in Brazil increased…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/07/UK-Portraits-2021-blank.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-09-22 09:20:302021-09-22 09:25:58New wine drinkers fuel Brazil’s wine market
August 18, 2021
spend on wine 2 450x450 - Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine-2.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-18 10:05:202021-08-18 10:08:31Wine category becomes more egalitarian as consumer wine knowledge declines
August 3, 2021
person at laptop 2

How will consumer needs prompt wine ecommerce models to evolve post Covid-19?

The wine category has always been a jump ahead of most other beverage alcohol categories in terms of ecommerce. The pandemic heightened consumer needs for convenience and belonging, boosting wine ecommerce. How might this change going forward? A…
https://www.wineintelligence.com/wp-content/uploads/2021/08/How-will-consumer-needs-prompt-wine-ecommerce-models-to-evolve-post-Covid-19-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-03 13:58:432021-08-03 13:58:44How will consumer needs prompt wine ecommerce models to evolve post Covid-19?
July 21, 2021
brazil story image 705x705 - Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Digitally savvy and adventurous wine consumers will drive Brazil’s wine market

Against the backdrop of a global decline in wine consumption in 2020, the volume of still wine consumed in Brazil grew by +28%, boosted by an expanding wine-drinker base and more adventurous consumers Although global wine consumption declined…
https://www.wineintelligence.com/wp-content/uploads/2020/12/brazil-story-image.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-07-21 09:10:412021-07-21 10:24:33Digitally savvy and adventurous wine consumers will drive Brazil’s wine market
July 21, 2021
wine rack

Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics

    Whilst 1/3rd of premium drinkers in more established markets (US and UK) are aged 55+, younger LDA drinkers dominate the premium wine opportunity in growth markets, such as Brazil and South Korea, and in emerging wine markets, such as…
https://www.wineintelligence.com/wp-content/uploads/2021/03/portugal-story-image-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-07-21 08:04:042021-07-28 11:56:00Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics
December 16, 2020
Brazil chart image 705x705 - Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

An increasing proportion of Brazilian adults are entering the wine market, with the monthly wine drinking population increasing by 7 million since 2018

https://www.wineintelligence.com/wp-content/uploads/2020/12/Brazil-chart-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-16 10:18:542020-12-16 11:44:46An increasing proportion of Brazilian adults are entering the wine market, with the monthly wine drinking population increasing by 7 million since 2018
December 9, 2020
brazil infographic image 705x705 - Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers
https://www.wineintelligence.com/wp-content/uploads/2020/12/brazil-infographic-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-09 09:10:102020-12-09 11:25:07Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers
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Latest Reports

  • US Wine Landscapes 2023 36x36 - US Wine Landscapes Report 2023US Wine Landscapes Report 2023January 30, 2023 - 10:35 am
  • Brazil Wine Landscapes 2023 36x36 - Brazil Wine Landscapes Report 2023Brazil Wine Landscapes Report 2023January 25, 2023 - 12:44 pm
  • UK Wine Landscapes 2023 36x36 - UK Wine Landscapes Report 2023UK Wine Landscapes Report 2023December 20, 2022 - 2:52 pm
  • India Wine Landscapes 2022 36x36 - India Wine Landscapes Report 2022India Wine Landscapes Report 2022December 1, 2022 - 10:27 am
  • Australia Wine Landscapes 2022 36x36 - Australia Wine Landscapes Report 2022Australia Wine Landscapes Report 2022November 29, 2022 - 10:40 am

Latest Press Releases

  • JuP article thumbnail 36x36 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundPress Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundMay 11, 2022 - 11:30 am
  • UK Portraits 2021 blank 36x36 - Press Release: South Korea Closes in on the US as Most Attractive Global Wine MarketPress Release: South Korea Closes in on the US as Most Attractive Global Wine MarketSeptember 28, 2021 - 1:02 pm
  • Global Wine Brand Power Index 2021 3 36x36 - Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwidePress release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwideApril 28, 2021 - 8:15 am
  • IWSR logo 36x36 - Press release: IWSR announces acquisition of Wine IntelligencePress release: IWSR announces acquisition of Wine IntelligenceJanuary 18, 2021 - 10:51 am
  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am

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