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Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers
Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Brazil’s wine drinking population expands
Between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers. Who is being recruited to wine, and what trends are we seeing in the market?
2020 has been a good year for wine in Brazil. This year has seen consumers…

Wine knowledge and culture: Are they related?
An in-depth look at wine knowledge levels in Canada and Brazil reveals that it is not always the areas more typically associated with wine culture that are the most wine knowledgeable– so why is this?

Challenging times for wine in Brazil
Our most recent Brazil Wine Landscapes report shows that underlying positive growth in wine sales and consumer engagement has been hit by the broader economic impact of COVID-19
The latest Wine Intelligence Landscape report reflects the volatile…

Wine consumers in Brazil adapt their behaviour
Data from Brazil, the first of our consumer surveys about life in the time of lockdown, is giving us glimpses of the stages of consumer experience in the virus pandemic: reduction, restriction, lockdown and re-entry
When the history of the…

Markets at a Glance: Brazil
An interview with Brazil Country Manager, Rodrigo Lanari
Based in São Paulo, Rodrigo is responsible for the Wine Intelligence client base in Brazil, as well as coordinating research and strategy projects in South America. He started his…

Making room for Brazilian wine consumers
Brazil Country Manager, Rodrigo Lanari, and Director for Spain and South America, Juan Park, reflect on their recent seminar in Chile looking at how Brazil’s wine consumer is changing
Brazilian wine consumers have had a growing relationship…

Riding the Brazilian wave
The Brazilian wine market is recovering after 2016 challenges as consumer involvement rises, according to latest Wine Intelligence Brazil Landscapes 2019 report
Political instability and economic uncertainty have certainly put Brazil…
Recent Posts
- Proportion of wine drinkers who would consider buying wine online in the future
- UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals
- Wine packaging and the rise of e-commerce
- Wine Intelligence’s industry predictions for 2021
- The UK has lost 12.5% of its monthly wine drinking population since 2015
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