Archive for category: COVID-19

chart of the week 21.10.2020 705x705 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon

US wine consumption growth led by Millennials and Gen X

In the US, wine consumption growth has been by led by Millennial and Gen X drinkers, followed closely by Gen Z (21-24). However, Boomers+, who account for over 1/3rd of US regular wine drinkers have not increased their wine consumption frequency…
usa image 705x705 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon

Wine’s rollercoaster in the US 2020

Our updated modelling is still predicting a flat 2020 for the US wine market, though economic confidence could drain in the crucial final quarter One of my former classmates at business school now leads a strategy department looking at the…
still wine 705x705 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon

Still wine increasingly a ‘beneficiary’ of lockdown & restrictions

Following increased wine purchasing in April 2020, there has been further increased purchasing of wine seen by August 2020. Some recovery for Champagne and sparkling, although purchase frequency continues to be lower than pre-pandemic (click…
cautious consumers 705x705 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon

Wine consumers increasingly cautious as 2020 progresses

Wine consumers are becoming more cautious and pessimistic about their likelihood to socialize and travel in the future, even when the current levels of Covid-19 subside with the exception being in Germany and China, where optimism about the…
Reducer christmas 705x705 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon

Welcome to the Reducer’s Christmas

The surge in UK off-premise wine sales we observed during lockdown has been sustained, but our latest consumer intentions modelling suggests that the traditional Christmas cheer may be absent from the wine sector in 2020 Back in June we –…
covid2 intro story 705x705 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon

Wine enjoying mini-boom in the Covid-19 era, but economic clouds on horizon

Wine drinkers across key consumption markets have been turning more often to wine during the Covid-19 pandemic, spurred by new ‘lockdown’ occasions and more drinking outside of mealtimes; however, this new data raises concerns about the…
women story 705x705 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon

Women more likely to increase wine consumption across six key consumption markets

In the pre-pandemic world, male regular wine drinkers typically drank wine on around 15-20% more occasions than female regular wine drinkers. Our latest research, published this week, suggests that the recent growth in wine drinking during…
online shopping 705x705 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon

Strong momentum for online wine buying post-pandemic in US, China and UK

Future intentions data suggests that online wine buying will continue to grow in importance in the key consumption markets of China, US and UK where the momentum shift to online wine buying is the strongest Following the initial boost in purchasing…
WINE CONSUMER TRENDS IN COVID 19 ERA 705x705 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon

Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon

For immediate release: 2nd October 2020 BEGINS:  Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon Wine drinkers across key consumption markets have been turning more often to wine as a beverage during…