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New behaviours driving wine market opportunities in the UK

Following a long-term decline, wine consumption volume in the UK was boosted by the pandemic, with wine increasing enjoyed at at-home, particularly during non-food occasions. Although wine will adjust downwards in the short term, the longer-term…
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South Korea closes in on the US as most attractive global wine market

Back in April 2020, at the height of the first global Covid lockdown, the wine category was understandably nervous. One of its key routes to market – on-premise – was shut; going to the shops was difficult (and, in some cases, a danger…
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China’s wine market enters its third age

Following China’s prestige-dominated first wine age, the 2010s were characterised by a growing culture of wine as both an everyday drink and as a gift at the major festivals. With Covid curtailing socialising including family events, consumer…
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How will consumer needs prompt wine ecommerce models to evolve post Covid-19?

The wine category has always been a jump ahead of most other beverage alcohol categories in terms of ecommerce. The pandemic heightened consumer needs for convenience and belonging, boosting wine ecommerce. How might this change going forward? A…
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Covid-19 prompted wine to expand to new occasions in the UK – will it make up for a shrinking pool of consumers?

Despite the limitations of pandemic lockdowns, regular wine drinkers in the UK have maintained their frequency of wine consumption by finding new occasions for wine Wine’s historical high ground has always been its close association with…
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Opportunities for wine brands in the UK

UK brands with good off-premise distribution and above-average price points have resonated with consumers during the pandemic – will the good times continue after lockdown ends?   By most estimations, wine has had a ‘good’ pandemic in…
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Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide

Most major wine brands may have seen solid volume performances in 2020 thanks to core consumers stocking up, but the challenge for brand owners in the post-Covid era will be to restore connections with their wider audience The fourth edition…
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Three reasons to be positive about the Argentinean wine market

The latest edition of Argentina Wine Landscapes 2021, our first update on the market since 2017, shows that Covid has taken a toll on the wine sector, but there is growing opportunity for the off-trade, ecommerce and wider sector innovation Globally,…
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Economic worries and Covid temper Russia’s wine renaissance

For the past five years, the story of wine in Russia has been one of growth in wine volumes and spending on wine, led by urban Millennials. The Covid pandemic, plus tax rises and currency decline, appears to have dampened momentum The state…