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Archive for category: Canada

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October 12, 2022
canada story  450x450 - Younger drinkers in Canada have reduced their wine consumption levels most drastically since August

Prosecco is a good fit with Canada’s sparkling wine trends

  Demand for sparkling wine in Canada has jumped by more than half in the last five years and is expected to expand by another third in the next five. Prosecco has been riding this wave and is outperforming the market, having gone from accounting…
https://www.wineintelligence.com/wp-content/uploads/2020/07/canada-story-.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-10-12 14:20:302022-10-12 14:23:47Prosecco is a good fit with Canada’s sparkling wine trends
July 20, 2022
Canada pic 450x450 - Younger drinkers in Canada have reduced their wine consumption levels most drastically since August

Canada’s wine market paradox

  Depending on which way you look at it, Canada’s wine market represents the best of times – and the worst of times. The glass-half-full camp would point to a long-term move towards drinking more premium wines and sparkling wines, and…
https://www.wineintelligence.com/wp-content/uploads/2020/02/Canada-pic.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-07-20 14:55:242022-07-20 14:55:26Canada’s wine market paradox
May 11, 2022
spend on wine 450x450 - Younger drinkers in Canada have reduced their wine consumption levels most drastically since August

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-05-11 12:00:232022-05-11 12:01:53Wine brand equity stabilising after Covid, but yet to fully rebound
November 30, 2021
wine rack

The Covid accelerated shift to local wine is set to continue

  A consistent theme of consumer marketing manuals is the exhortation to remain ‘close’ to your customers. The meaning of this closeness has evolved over recent decades in developed world fast-moving consumer goods (FMCG) markets. Once…
https://www.wineintelligence.com/wp-content/uploads/2021/03/portugal-story-image-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-11-30 18:36:492021-11-30 18:36:51The Covid accelerated shift to local wine is set to continue
October 26, 2021
Canada Portraits 2021 blank - Younger drinkers in Canada have reduced their wine consumption levels most drastically since August

Canada’s buoyant wine market masks a trend of younger adults leaving the wine category

Canada’s wine market has been in growth during the Covid era. Still wine volumes grew overall by 5% in 2020 compared with 2019, and sparkling wine by 4% over the same period, according to IWSR data. There are plenty of broader contextual…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/09/Canada-Portraits-2021-blank.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-10-26 20:09:212021-10-26 20:09:22Canada’s buoyant wine market masks a trend of younger adults leaving the wine category
September 28, 2021
Sparkling wine in glasses

Millennials drive the sparkling wine category

  Sparkling wine embraces a wide spectrum from the ultra-luxury to the everyday, but its traditional role has remained one of social joy – celebrating togetherness and often marking a notable moment in life. It’s therefore hardly surprising…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/09/Sparkling-Wine-in-the-French-Market-2021-blank.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-09-28 12:46:222021-09-28 12:46:25Millennials drive the sparkling wine category
August 18, 2021
spend on wine 2 450x450 - Younger drinkers in Canada have reduced their wine consumption levels most drastically since August

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine-2.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-18 10:05:202021-08-18 10:08:31Wine category becomes more egalitarian as consumer wine knowledge declines
May 19, 2021
US infographic 20.01.2021 705x705 - Younger drinkers in Canada have reduced their wine consumption levels most drastically since August

Frequency of wine consumption increasing compared with 2019 levels

       
https://www.wineintelligence.com/wp-content/uploads/2021/01/US-infographic-20.01.2021.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-05-19 09:04:502021-05-19 09:04:52Frequency of wine consumption increasing compared with 2019 levels
February 11, 2021
younger drinks infographic image 705x705 - Younger drinkers in Canada have reduced their wine consumption levels most drastically since August

Younger drinkers in Canada have reduced their wine consumption levels most drastically since August

 
https://www.wineintelligence.com/wp-content/uploads/2021/02/younger-drinks-infographic-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-02-11 10:33:102021-03-03 10:32:23Younger drinkers in Canada have reduced their wine consumption levels most drastically since August
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  • JuP article thumbnail 36x36 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundPress Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundMay 11, 2022 - 11:30 am
  • UK Portraits 2021 blank 36x36 - Press Release: South Korea Closes in on the US as Most Attractive Global Wine MarketPress Release: South Korea Closes in on the US as Most Attractive Global Wine MarketSeptember 28, 2021 - 1:02 pm
  • Global Wine Brand Power Index 2021 3 36x36 - Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwidePress release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwideApril 28, 2021 - 8:15 am
  • IWSR logo 36x36 - Press release: IWSR announces acquisition of Wine IntelligencePress release: IWSR announces acquisition of Wine IntelligenceJanuary 18, 2021 - 10:51 am
  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am

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