Archive for category: Canada

Wine or weed?

Canadian regular wine drinkers are engaging more with the category, and say they don’t care about soon-to-be-legal cannabis. However evidence from elsewhere suggests that alcohol and cannabis are substitute goods. Wine in Canada has become…

Bubbles on the rise in Canada

Sparkling wine in the Canadian market seems to be on the rise as imported wines from Italy, Australia and New Zealand top the list and domestic sparkling enjoys a renaissance Are the Canadians developing an appetite for fizz? The short answer…

Wine and consumer options growing in Canada

Legislative changes in alcohol and cannabis are likely to shape the wine industry in Canada in the coming year as much as long-running consumer trends Canada crosses six time zones and occupies more land mass than the United States to the…

"Wine industry ablush as Canadians quaff record amounts of the photogenic pink drink" - Financial Post

Claire Brownell of the Financial Post examines the meteoric rise of rosé in the Canadian market. Using our multi-market expertise, the article places the category's growth in a global context and charts out the future of rosé wines in…

Announcing the Vinitrac® July 2017 wave

Talk to 360 million wine drinkers around the world The July 2017 wave of the world’s biggest ongoing research study of wine drinkers, Vinitrac®, is getting ready to launch. If you’d like to find out more about your wine consumers,…

Awakenings

How will wine consumers respond to the liberalising retail laws in Canada?

Best of both worlds

Cultural differences mean that there's more to Canada's wine market than meets the eye

Winning on the home front

Canadian wine needs to engage better with Canadian consumers

Canada: worlds of difference

How to deal with the diversity of Canada's 13 provincial wine markets