Archive for category: Multimarket

Global Trends in Wine 2020 450x450 - The decline of the decisive shopper

Global Trends Video # 1: Relationship

View the first video of our video mini series, based on our Global Trends in Wine 2020 report. Presented by Lulie Halstead, this video discusses the trend of Relationship.
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Never mind the facts

Wine consumers appear to be caring more and spending more, while knowing less about the category One of the key trends for 2020 is the shifting relationship consumers have with the category of wine. Despite falling levels of wine knowledge,…
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The four 'R's

A handy guide to Wine Intelligence industry trends for 2020 Beware January, with the airwaves and wifi thick with trends and predictions for the coming year. A close reading of many offerings, plus a bit of careful Googling, tend to show that…
Global Trends in Wine 2020 450x450 - The decline of the decisive shopper

PRESS RELEASE: Despite decreasing levels of wine knowledge, the world’s wine consumers are caring more about the category

For Immediate Release: 20th January 2020 BEGINS Despite decreasing levels of wine knowledge, the world’s wine consumers are caring more about the category, according to Wine Intelligence’s 2020 Global Trends report Global Trends…
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The Reflective Twenties?

Our annual predictions for the first year of the next decade enter the stage to sombre mood music, reflecting the challenges our industry faces over the next 12 months Wine is a risky business. It remains an agricultural product, dependent…
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Confidence boost

Consumers are becoming more confident but less knowledgeable about their wine choices, possibly because of the way technology is affecting the way in which we access, store and filter information to inform our purchase decision, and also because…
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Mocktail anyone?

Moderation is a trend ringing in the ears of the wine industry – and as it suffuses the behaviour of the rising generation of drinkers, it is likely to be a factor in the industry for decades to come Since 2007, the proportion of regular…
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Reward and pain: How the brain decides what to purchase

The human brain is still struggling, in evolutionary terms, to master the notion of money. In the absence of a more sophisticated management system, it uses its ancient pain and reward mechanisms – with some interesting consequences for those of us charged with selling wine
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The decline of the decisive shopper

In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands? Most of us think that the choices we make to inform our decisions are based upon rational thought…