Archive for category: Multimarket

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Confidence boost

Consumers are becoming more confident but less knowledgeable about their wine choices, possibly because of the way technology is affecting the way in which we access, store and filter information to inform our purchase decision, and also because…
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Mocktail anyone?

Moderation is a trend ringing in the ears of the wine industry – and as it suffuses the behaviour of the rising generation of drinkers, it is likely to be a factor in the industry for decades to come Since 2007, the proportion of regular…
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Reward and pain: How the brain decides what to purchase

The human brain is still struggling, in evolutionary terms, to master the notion of money. In the absence of a more sophisticated management system, it uses its ancient pain and reward mechanisms – with some interesting consequences for those of us charged with selling wine
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The decline of the decisive shopper

In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands? Most of us think that the choices we make to inform our decisions are based upon rational thought…
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Through a wine glass, darkly

Wine Intelligence’s first global survey of trade professionals delivers a broadly positive view of the sector’s future – though with a few bumps in the road ahead Seeing the world for what it really is has been a tough task ever since…
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Delicately poised

What the annual Compass World Wine Market Attractiveness Model 2019 tells us about the future for our category Wine Intelligence’s Global Compass 2019 report is the 7th edition of our long-running effort to create a consistent, measurable…