Archive for category: Multimarket

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Gen Z drinkers hesitant to spend again

Following coronavirus lockdowns, mounting evidence suggests retailers, bars and restaurants are struggling to entice young consumers back through the door. So where will those positive ‘animal spirits’ come from?
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Where wine brands have power

When looking at the number of wine brands consumers recall and purchase, the data shows a big variance by market – why is this? Starting next week, thousands of wine consumers around the world will be asked about their usage and attitude…
wsvf - Updated 2020 Report Publication Schedule

Wine Intelligence Wine & Spirits Virtual Fair Webinars

On the 9th and 10th of June 2020, Wine Intelligence participated in the world’s first virtual wine & spirits packaging value chain trade show by hosting a virtual stand and running three webinars. For those of you who missed it, we have included the presentations below. Please click on any of the presentations to view.
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Reverting to type – or not

After lockdown, will we rediscover our old habits or permanently adopt the new ones formed during the pandemic crisis? Near where I live in Clapham, south London, a new way of enjoying beer from the pub has evolved over recent days. Technically,…
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Five learnings from lockdown - Downloadable PDF

With the publication of the final report in Wine Intelligence’s 12 market Covid-19 Impact Report series, COO Richard Halstead reflects on what the exercise has taught us about wine consumers around the world - now available in a downloadable…
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Five learnings from lockdown

With the publication of the final report in Wine Intelligence’s 12 market Covid-19 Impact Report series, COO Richard Halstead reflects on what the exercise has taught us about wine consumers around the world The vestiges of lockdown are still…
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Marketing wine during and after COVID-19

Reflecting on the evidence of research studies in marketing theory and practice, from the present day back to the days of the Great Depression, Wine Intelligence CEO Lulie Halstead highlights five focus areas for wine marketeers to consider,…
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Post-virus, how will our behaviour change?

Early evidence is suggesting a lively tussle in consumers’ minds between caution about economic prospects and a longing for a good time - especially in Australia The great economist John Maynard Keynes recognised early on in his career that…
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Updated 2020 Report Publication Schedule

Following conversations with many of our clients around the world over the past few weeks, we have taken note of your requirements, questions and feedback regarding the major challenges you face at the moment. As a result of your input, we…