Archive for category: Multimarket

The decline of the decisive shopper

In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands? Most of us think that the choices we make to inform our decisions are based upon rational thought…
Wine glasses hanging in restaurant

Through a wine glass, darkly

Wine Intelligence’s first global survey of trade professionals delivers a broadly positive view of the sector’s future – though with a few bumps in the road ahead Seeing the world for what it really is has been a tough task ever since…

Delicately poised

What the annual Compass World Wine Market Attractiveness Model 2019 tells us about the future for our category Wine Intelligence’s Global Compass 2019 report is the 7th edition of our long-running effort to create a consistent, measurable…