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Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide

Most major wine brands may have seen solid volume performances in 2020 thanks to core consumers stocking up, but the challenge for brand owners in the post-Covid era will be to restore connections with their wider audience The fourth edition…
Global Wine Brand Power Index 2021 3 705x705 - Beyond promotional offers, key drivers of online wine purchase are convenience and exclusivity

Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide

For immediate release: 28th April 2021 BEGINS:  Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide Building on feedback from over 25,000…
Labels interview story 705x705 - Beyond promotional offers, key drivers of online wine purchase are convenience and exclusivity

Are elements of wine label design changing with the pandemic?

Wine Intelligence talks the importance of wine label design with three leading experts in the field With the publication of our latest Wine Label Design in the US Market 2021 report, Wine Intelligence researchers have been analysing consumer…
ecommerce infographic image 1 705x705 - Beyond promotional offers, key drivers of online wine purchase are convenience and exclusivity

E-commerce for wine is a mainstream channel for Chinese wine drinkers and is becoming a meaningful channel in other key markets

LN infographic image 2 705x705 - Beyond promotional offers, key drivers of online wine purchase are convenience and exclusivity

Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada

Low and No Story Image 705x705 - Beyond promotional offers, key drivers of online wine purchase are convenience and exclusivity

Can wine ride the moderation wave?

According to our latest report, Opportunities for Low- and No-Alcohol Wine 2021, there is a growing movement towards moderation, particularly among younger consumers, creating a need for healthier options, more control, and, most importantly,…
Ecommerce story image 705x705 - Beyond promotional offers, key drivers of online wine purchase are convenience and exclusivity

Wine e-commerce’s huge opportunity in 2021

The immense surge in online wine purchasing in the past year across multiple markets offers the global wine industry an unprecedented growth opportunity – but one that might fade when lockdowns end. How will consumers be persuaded to carry…