Archive for category: Multimarket

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Adaptation, adjustment, agility and appropriateness: How wine businesses are shifting to new business strategies 2

The ongoing challenge of findings ways to secure business, whilst trying to work out what the future looks like, continues to seem near impossible. As our ‘new normal’ changes on a daily basis, both consumers and businesses are adapting…
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After the pandemic, will we do dinner out again?

The livelihoods of millions rest on how US consumers regard the idea of going out to eat or drink once the immediate dangers and restrictions of the global coronavirus pandemic have passed through Articulated by American psychologist Abraham…
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The new habits of the post-virus world

Once the coronavirus outbreak is contained, how will markets and consumers behave? The word ‘unprecedented’ is often misused – not so at the moment. This morning around half of the world’s population have awoken to a lifestyle they…
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Global Trends in Wine 2020 report updated and released as open-source

We first published our annual update of our Global Trends in Wine report in January 2020, just 2 months ago. Since then, of course, a major trend that we didn’t anticipate – the global coronavirus pandemic – has overtaken all others to…
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Adaptation, adjustment and agility: How wine businesses are shifting to new business strategies

Findings ways to secure business when we are trying to work out what the future looks like feels near impossible. In our ‘new normal’, both consumers and businesses are adapting and adjusting, and doing so at a pace that just a few weeks…
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Black swans and white wine: Planning in an uncertain world

How diversifying your business plan helps prevent unpredictable events disrupting your entire business By definition, black swan events are ‘extremely rare events with severe consequences that cannot be predicted beforehand.’ While a global…
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Quantifying the impact of coronavirus on wine

After the crisis passes, and we are all untethered from our current home isolations, will we go back to our old ways? One can imagine a fairly robust celebration when the crisis passes. Then what? Will this strange period of enforced behaviour…
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Research in the time of viruses

Amid the economic and political turbulence caused by coronavirus around the world, we in the research industry should address two very pertinent questions: is it appropriate or valuable to conduct market research at this particular moment?…
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Living in lockdown

Our team based in Italy and Spain reflect on living through lockdown – including bingo between the homes of Italian neighbours and reflections on the positives of ‘deprivation research’    Pierpaolo Penco, Country Manager Italy, is…