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Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020
What do our most read articles of the year reveal about the things that matter to the wine industry in this rollercoaster year?
Throughout this remarkable year, Wine Intelligence has been keeping a close eye on how consumers around the world…

What drives wine brand purchase in the UK?
Consumer choice reminds us that a ‘back to basics’ approach continues to have merits when it comes to wine branding in the UK market
Our latest data, collected in late July and early August 2020 in the UK, illustrates that when it comes…

Where wine brands have power
When looking at the number of wine brands consumers recall and purchase, the data shows a big variance by market – why is this?
Starting next week, thousands of wine consumers around the world will be asked about their usage and attitude…

The power of brand recognition
Why do certain wine brands achieve more traction than others in our 2020 Global Wine Brand Power Index?
With third edition of the Wine Intelligence Global Wine Brand Power Index, some experienced readers may be growing familiar with some of…

Ultra-differentiation in wine
Director for Spain and South America, Juan Park, discusses the development of underwater wine in Bilbao, and the importance and struggles of being ultra-different
Marketing, at its best, is associated with bringing innovative products to market…

PRESS RELEASE: Yellow Tail and Casillero del Diablo top the Wine Intelligence Global Wine Brand Power Index for third year in a row
For immediate release: 9th March 2020
BEGINS:
Yellow Tail and Casillero del Diablo top the Wine Intelligence Global Wine Brand Power Index for third year in a row amid declining brand power as a whole in the wine category
Building…

Mindspace deficit alert
Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder.
What makes a wine brand ‘powerful’ from a consumer perspective?…

Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’
For immediate release: 14th March 2019
Building on feedback from over 20,000 wine drinkers in 20 markets – representing the views of 390 million wine drinkers globally – the second year of the study finds that the US, Chile and Australia…
Recent Posts
- Proportion of wine drinkers who would consider buying wine online in the future
- UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals
- Wine packaging and the rise of e-commerce
- Wine Intelligence’s industry predictions for 2021
- The UK has lost 12.5% of its monthly wine drinking population since 2015
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