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US Labels infographic 21.04.2021 705x705 - What drives wine brand purchase in the UK?

The top 15 most powerful wine brands in the UK

 
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Opportunities for wine brands in the UK

UK brands with good off-premise distribution and above-average price points have resonated with consumers during the pandemic – will the good times continue after lockdown ends?   By most estimations, wine has had a ‘good’ pandemic in…
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The top 15 most powerful wine brands worldwide

wine bottles in store

Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide

Most major wine brands may have seen solid volume performances in 2020 thanks to core consumers stocking up, but the challenge for brand owners in the post-Covid era will be to restore connections with their wider audience The fourth edition…
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Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide

For immediate release: 28th April 2021 BEGINS:  Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide Building on feedback from over 25,000…
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Are wine brands built in the on-trade?

It is common to hear that “wine brands are built in the on-trade”, but are consumers really more exposed to brands in restaurants than they are when browsing for wine in supermarkets or specialist wine shops? Multiple times I have heard…
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Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
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Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

What do our most read articles of the year reveal about the things that matter to the wine industry in this rollercoaster year? Throughout this remarkable year, Wine Intelligence has been keeping a close eye on how consumers around the world…
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What drives wine brand purchase in the UK?

Consumer choice reminds us that a ‘back to basics’ approach continues to have merits when it comes to wine branding in the UK market Our latest data, collected in late July and early August 2020 in the UK, illustrates that when it comes…