Archive for category: Branding

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Where wine brands have power

When looking at the number of wine brands consumers recall and purchase, the data shows a big variance by market – why is this? Starting next week, thousands of wine consumers around the world will be asked about their usage and attitude…
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Syndicated Brand Health Tracking Study

The world is changing, and so are people’s attitudes and behaviours towards wine. It is even more important than ever to understand how consumers interact with wine brands. Have their views changed since the impact of Covid-19 and what will…
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The power of brand recognition

Why do certain wine brands achieve more traction than others in our 2020 Global Wine Brand Power Index? With third edition of the Wine Intelligence Global Wine Brand Power Index, some experienced readers may be growing familiar with some of…
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Ultra-differentiation in wine

Director for Spain and South America, Juan Park, discusses the development of underwater wine in Bilbao, and the importance and struggles of being ultra-different Marketing, at its best, is associated with bringing innovative products to market…
Global Wine Brand Power Index 2020 450x450 - Power brands: the back-story

PRESS RELEASE: Yellow Tail and Casillero del Diablo top the Wine Intelligence Global Wine Brand Power Index for third year in a row

For immediate release: 9th March 2020   BEGINS:  Yellow Tail and Casillero del Diablo top the Wine Intelligence Global Wine Brand Power Index for third year in a row amid declining brand power as a whole in the wine category Building…
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Mindspace deficit alert

Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…
Global Wine Brand Power Index 2019 450x450 - Power brands: the back-story

Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

For immediate release: 14th March 2019 Building on feedback from over 20,000 wine drinkers in 20 markets – representing the views of 390 million wine drinkers globally – the second year of the study finds that the US, Chile and Australia…
branding 450x450 - Power brands: the back-story

The three traps of label design

We should spend more time talking about wine labels, because they matter more than ever before – and badly-executed ones can be disastrous for your brand The wine label has a central role in wine marketing, but – some notable exceptions…
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Power brands: the back-story

The trials of building a model to explain the influence of brands on consumer behaviour in the global wine category Building a successful international wine brand is notoriously difficult. A brand manager approaching this task must first…