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Archive for category: Branding

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May 11, 2022
spend on wine 450x450 - Are wine brands built in the on-trade?

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-05-11 12:00:232022-05-11 12:01:53Wine brand equity stabilising after Covid, but yet to fully rebound
May 11, 2022
JuP article thumbnail 450x450 - Are wine brands built in the on-trade?

Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully Rebound

For immediate release: May 2022 BEGINS:  2022 Wine Intelligence Global Wine Brand Power Index also Reveals that Yellow Tail and Casillero del Diablo Remain the Most Powerful Wine Brands Globally   London – Building on feedback…
https://www.wineintelligence.com/wp-content/uploads/2019/10/JuP-article-thumbnail.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-05-11 11:30:332022-05-11 11:32:57Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully Rebound
August 18, 2021
spend on wine 2 450x450 - Are wine brands built in the on-trade?

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine-2.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-18 10:05:202021-08-18 10:08:31Wine category becomes more egalitarian as consumer wine knowledge declines
May 12, 2021
US Labels infographic 21.04.2021 705x705 - Are wine brands built in the on-trade?

The top 15 most powerful wine brands in the UK

 
https://www.wineintelligence.com/wp-content/uploads/2021/04/US-Labels-infographic-21.04.2021.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-05-12 12:39:232021-05-12 13:23:23The top 15 most powerful wine brands in the UK
May 12, 2021
women story 705x705 - Are wine brands built in the on-trade?

Opportunities for wine brands in the UK

UK brands with good off-premise distribution and above-average price points have resonated with consumers during the pandemic – will the good times continue after lockdown ends?   By most estimations, wine has had a ‘good’ pandemic in…
https://www.wineintelligence.com/wp-content/uploads/2020/10/women-story.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-05-12 11:16:432021-05-12 12:49:15Opportunities for wine brands in the UK
April 28, 2021
chart of the week

The top 15 most powerful wine brands worldwide

https://www.wineintelligence.com/wp-content/uploads/2021/04/brand-power-chart-of-week-1.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-04-28 10:12:462021-04-28 10:16:54The top 15 most powerful wine brands worldwide
April 28, 2021
wine bottles in store

Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide

Most major wine brands may have seen solid volume performances in 2020 thanks to core consumers stocking up, but the challenge for brand owners in the post-Covid era will be to restore connections with their wider audience The fourth edition…
https://www.wineintelligence.com/wp-content/uploads/2021/04/brand-power-story-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-04-28 10:05:232021-04-28 13:33:14Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide
April 28, 2021
Global Wine Brand Power Index 2021 3 705x705 - Are wine brands built in the on-trade?

Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide

For immediate release: 28th April 2021 BEGINS:  Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide Building on feedback from over 25,000…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/04/Global-Wine-Brand-Power-Index-2021-3.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-04-28 08:15:062021-04-28 10:37:32Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwide
March 11, 2021
wine rack

Are wine brands built in the on-trade?

It is common to hear that “wine brands are built in the on-trade”, but are consumers really more exposed to brands in restaurants than they are when browsing for wine in supermarkets or specialist wine shops? Multiple times I have heard…
https://www.wineintelligence.com/wp-content/uploads/2021/03/portugal-story-image-1.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-03-11 16:21:152021-04-21 10:30:58Are wine brands built in the on-trade?
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Latest Press Releases

  • JuP article thumbnail 36x36 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundPress Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundMay 11, 2022 - 11:30 am
  • UK Portraits 2021 blank 36x36 - Press Release: South Korea Closes in on the US as Most Attractive Global Wine MarketPress Release: South Korea Closes in on the US as Most Attractive Global Wine MarketSeptember 28, 2021 - 1:02 pm
  • Global Wine Brand Power Index 2021 3 36x36 - Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwidePress release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwideApril 28, 2021 - 8:15 am
  • IWSR logo 36x36 - Press release: IWSR announces acquisition of Wine IntelligencePress release: IWSR announces acquisition of Wine IntelligenceJanuary 18, 2021 - 10:51 am
  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am

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