Archive for category: Branding

Mindspace deficit alert

Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…

Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

For immediate release: 14th March 2019 Building on feedback from over 20,000 wine drinkers in 20 markets – representing the views of 390 million wine drinkers globally – the second year of the study finds that the US, Chile and Australia…

The three traps of label design

We should spend more time talking about wine labels, because they matter more than ever before – and badly-executed ones can be disastrous for your brand The wine label has a central role in wine marketing, but – some notable exceptions…

[yellow tail] crowned world’s #1 most powerful wine brand by consumers - Grapegrower & Winemaker

On the 6th of March 2018, Grapegrower & Winemaker published an article on Wine Intelligence's first Global Wine Brand Power Index 2018, which named Yellow Tail as the #1 most powerful wine brand according to consumers. "Australian family-owned…

Power brands: the back-story

The trials of building a model to explain the influence of brands on consumer behaviour in the global wine category Building a successful international wine brand is notoriously difficult. A brand manager approaching this task must first…

Efficient brain theory

What do clever people and powerful brands have in common? A reasonable assumption might be that the most intelligent people are those who exhibit more brain power, in the same way that faster cars have more powerful engines. If we imagine…

2017: rewind

In our last Network News of the year, we take a look at our most influential stories from 2017

Denomination dominates drinks design awards

Rowena Curlewis, CEO of specialist drinks design agency Denomination, reflects on their success at this year's Harpers Design Awards 2017. With more trophies than they can count and the honour of being named 2017's Design Agency of the Year,…

From a land down under

A radical overhaul of alcohol taxation and innovative packaging design could have a deep and lasting impact on the Australian wine market Last week, Wine Intelligence’s London office welcomed Australia & New Zealand Country Manager…