Archive for category: Hong Kong

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Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
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How does wine consumer behaviour in Hong Kong differ from that in China?

One of the fundamental truths about wine consumer behaviour is that, in general, the characteristics of a given geographical market reflect the unique combination of cultural, political, economic, and social factors that have been at work for…
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Fear itself

The Coronavirus outbreak in China will decrease wine volumes by at least 20% in 2020, according to two leading members of the wine industry in China With the cancellation of ProWein this weekend, Coronavirus, or Covid-19, continues to impact…
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Wine 2.0 for Hong Kong

The 10-year boom in wine imports to Hong Kong may be finished, but growing local consumer engagement in the category is pushing up value and broadening portfolios Hong Kong’s wine market can be neatly characterised around one year: 2008.…