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WI China article 705x705 - Hard seltzer draws away Canadian wine drinkers during pandemic

China’s wine market enters its third age

Following China’s prestige-dominated first wine age, the 2010s were characterised by a growing culture of wine as both an everyday drink and as a gift at the major festivals. With Covid curtailing socialising including family events, consumer…
wine bottles in store

Wine consumption surged in select markets in 2020 – but how will consumer behaviour change going forward?

Leaps in wine consumption do not often happen in mature markets, yet for some countries, such as Germany, Sweden, and the UK, wine consumption surged in 2020, reversing previous trends of long-term decline or static consumption. In many cases,…
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Covid-19 prompted wine to expand to new occasions in the UK – will it make up for a shrinking pool of consumers?

Despite the limitations of pandemic lockdowns, regular wine drinkers in the UK have maintained their frequency of wine consumption by finding new occasions for wine Wine’s historical high ground has always been its close association with…
argentina story image 705x705 - Hard seltzer draws away Canadian wine drinkers during pandemic

Three reasons to be positive about the Argentinean wine market

The latest edition of Argentina Wine Landscapes 2021, our first update on the market since 2017, shows that Covid has taken a toll on the wine sector, but there is growing opportunity for the off-trade, ecommerce and wider sector innovation Globally,…
Russia infographic image 705x705 - Hard seltzer draws away Canadian wine drinkers during pandemic

GROWING WINE INVOLVEMENT AND CONNECTION WITH WINE AMONGST RUSSIAN WINE DRINKERS

Russia story image 705x705 - Hard seltzer draws away Canadian wine drinkers during pandemic

Economic worries and Covid temper Russia’s wine renaissance

For the past five years, the story of wine in Russia has been one of growth in wine volumes and spending on wine, led by urban Millennials. The Covid pandemic, plus tax rises and currency decline, appears to have dampened momentum The state…
NZ infographic 03.03.2021 705x705 - Hard seltzer draws away Canadian wine drinkers during pandemic

NEW ZEALAND’S WINE DRINKING POPULATION IS GETTING SMALLER AND YOUNGER

Canada story image 705x705 - Hard seltzer draws away Canadian wine drinkers during pandemic

Hard seltzer draws away Canadian wine drinkers during pandemic

Canada’s wine drinking population has fallen during the pandemic, with hard seltzer gaining ground, particularly among younger adults, while wine volumes have been underpinned by committed drinkers starting ‘wine o’clock’ earlier   Wine…