Archive for category: Consumption trends

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US Millennials story 705x705 - An increasing proportion of Brazilian adults are entering the wine market, with the monthly wine drinking population increasing by 7 million since 2018

Millennials’ time has come in the US wine category

They have been heralded as both saviours and destroyers of the US wine industry. Thanks to Covid, the Millennials are now calling the shots in the world’s largest and most valuable wine market. Like it or not, the large and influential Millennial…
UK infographic image 705x705 - An increasing proportion of Brazilian adults are entering the wine market, with the monthly wine drinking population increasing by 7 million since 2018

The UK has lost 12.5% of its monthly wine drinking population since 2015

The main contributing factor to this loss being declining alcohol consumption, falling participation rates among lower income consumers and growing interest in other categories such as cider and gin
Brazil chart image 705x705 - An increasing proportion of Brazilian adults are entering the wine market, with the monthly wine drinking population increasing by 7 million since 2018

An increasing proportion of Brazilian adults are entering the wine market, with the monthly wine drinking population increasing by 7 million since 2018