
Search:
OR


Millennials’ time has come in the US wine category
They have been heralded as both saviours and destroyers of the US wine industry. Thanks to Covid, the Millennials are now calling the shots in the world’s largest and most valuable wine market.
Like it or not, the large and influential Millennial…

The UK has lost 12.5% of its monthly wine drinking population since 2015
The main contributing factor to this loss being declining alcohol consumption, falling participation rates among lower income consumers and growing interest in other categories such as cider and gin

Recent Posts
- Swedish wine drinkers associate organic wine with being better for one’s health, and sustainable wine with being more prestigious and expensive
- Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020
- Millennials’ time has come in the US wine category
- Proportion of wine drinkers who would consider buying wine online in the future
- UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals
T: +44 (0)208 194 0090
109 Maltings Place
169 Tower Bridge Road
London
SE1 3LJ