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Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
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Ireland: a post-COVID wine renaissance?

Ireland’s wine market looks like it will emerge stronger after a year of pandemic and lockdowns, despite the twin blows of on-trade restrictions and loss of tourism revenues It seems strange to sound a positive note about the Covid-19 pandemic…
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Irish wine consumers: pre, during and anticipated post Covid-19 wine behaviour

Irish wine drinkers consumed wine more frequently in March / April 2020, but spent less per bottle on average. This downloadable PDF gives an overview of how Irish consumers’ social, shopping, drinking and wine lives have and may change due…
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Knowledge pays

Why is it that Ireland boasts some of the most well-informed wine consumers in the world? Though it has a relatively small adult population, imposes high taxes on alcohol, and has traditionally consumed beer and whisky, Ireland has been a good…
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Luck of the Irish

The Irish wine market weathered the storms of a brutal global recession, but will its luck run out under the pressures of minimum pricing, Brexit, and a weaker pound? As “an island off an island off the European Continent” as one…
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Silver linings in Ireland’s minimum unit pricing fight

Proposed government legislation would make alcohol even more expensive in Ireland. Could this actually be good news for the wine category? In Ireland, you’re never far from a good drink and a good philosophical debate, as any visitor…