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Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022
For brand managers and innovation leaders in the wine category who like a challenge, the no-alcohol and lower alcohol wine sectors represent, respectively, the Everest and K2 of the industry. Nothing is more exciting – and frustrating –…

Global wine industry predictions for 2021 – how did we do?
Our annual exercise in soothsaying 12 months ago predicted investment and upheaval in e-commerce, more wine in cans, plus growth in the ‘wine seltzer’ category. So what did 2021 bring?
After the rollercoaster of 2020, our main prediction…

What are the opportunities for the no/low-alcohol wine category?
Consumer interest in more moderate drinking has been steadily increasing over the past decade, creating a potential long-term market opportunity for low-alcohol and no-alcohol wines. However thus far, wine with less alcohol in it, and for that…



Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market
Whilst both Millennials and Gen Z wine drinkers in the US represent the highest opportunity for both lower and no alcohol wine, their motivations and need states for seeking out these options differ
Lower alcohol and alcohol-free wines are…


Can wine ride the moderation wave?
According to our latest report, Opportunities for Low- and No-Alcohol Wine 2021, there is a growing movement towards moderation, particularly among younger consumers, creating a need for healthier options, more control, and, most importantly,…
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