Archive for category: Lower alcohol

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us low no infographic image 1 705x705 - Five ways to sell sustainability

Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake

 
us low no story image 1 705x705 - Five ways to sell sustainability

Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Whilst both Millennials and Gen Z wine drinkers in the US represent the highest opportunity for both lower and no alcohol wine, their motivations and need states for seeking out these options differ Lower alcohol and alcohol-free wines are…
LN infographic image 2 705x705 - Five ways to sell sustainability

Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada

Low and No Story Image 705x705 - Five ways to sell sustainability

Can wine ride the moderation wave?

According to our latest report, Opportunities for Low- and No-Alcohol Wine 2021, there is a growing movement towards moderation, particularly among younger consumers, creating a need for healthier options, more control, and, most importantly,…
Sweden SOLA Infographic 20.01.2021 705x705 - Five ways to sell sustainability

Swedish wine drinkers associate organic wine with being better for one’s health, and sustainable wine with being more prestigious and expensive

In February 2021, Wine Intelligence will publish two reports on sustainable, organic and lower-alcohol wine. Global SOLA 2021: Opportunities in Sustainable, Organic and Alternative Wines 2021 will focus on Australia, Canada, Japan, Sweden,…
2020 review image 705x705 - Five ways to sell sustainability

Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
Hard seltzer image 2 450x450 - Five ways to sell sustainability

The surge of hard seltzer

“Perfect storm” threat to wine in the US from decreasing consumption and hard seltzer taking centre stage The story of the US wine market for the last 20 years has been one of more or less continually increasing sales. It’s been an unstoppable…
Mocktail image 450x450 - Five ways to sell sustainability

Mocktail anyone?

Moderation is a trend ringing in the ears of the wine industry – and as it suffuses the behaviour of the rising generation of drinkers, it is likely to be a factor in the industry for decades to come Since 2007, the proportion of regular…
vineyard NN article 450x450 - Five ways to sell sustainability

Five ways to sell sustainability

Wine producers hoping to build commercial success around sustainability and environmentally friendly products should take some cues from the latest thinking in behavioural economics, according to Wine Intelligence CEO Lulie Halstead We all…