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Archive for category: Lower alcohol

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May 4, 2022
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Growing opportunity for lower alcohol wine in the US market

As has been well documented, consumer interest in moderating consumption of alcohol has been steadily increasing over the past decade, creating a long-term market opportunity for, amongst other things, lower alcohol wine. And yet, so far, wine…
https://www.wineintelligence.com/wp-content/uploads/2021/03/portugal-story-image-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-05-04 16:43:202022-05-07 13:43:58Growing opportunity for lower alcohol wine in the US market
March 29, 2022
Low and No Story Image 705x705 - Can wine ride the moderation wave?

Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022

For brand managers and innovation leaders in the wine category who like a challenge, the no-alcohol and lower alcohol wine sectors represent, respectively, the Everest and K2 of the industry. Nothing is more exciting – and frustrating –…
https://www.wineintelligence.com/wp-content/uploads/2021/03/Low-and-No-Story-Image.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-03-29 17:30:522022-03-30 11:38:35Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022
December 7, 2021
ecommerce story image 1 705x705 - Can wine ride the moderation wave?

Global wine industry predictions for 2021 – how did we do?

Our annual exercise in soothsaying 12 months ago predicted investment and upheaval in e-commerce, more wine in cans, plus growth in the ‘wine seltzer’ category. So what did 2021 bring? After the rollercoaster of 2020, our main prediction…
https://www.wineintelligence.com/wp-content/uploads/2021/04/ecommerce-story-image-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-12-07 14:36:222021-12-07 14:38:37Global wine industry predictions for 2021 – how did we do?
October 31, 2021
Choice cue image 705x705 - Can wine ride the moderation wave?

What are the opportunities for the no/low-alcohol wine category?

Consumer interest in more moderate drinking has been steadily increasing over the past decade, creating a potential long-term market opportunity for low-alcohol and no-alcohol wines. However thus far, wine with less alcohol in it, and for that…
https://www.wineintelligence.com/wp-content/uploads/2020/11/Choice-cue-image.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-10-31 17:48:462021-10-31 17:51:50What are the opportunities for the no/low-alcohol wine category?
June 2, 2021
France Labels infographic 705x705 - Can wine ride the moderation wave?

Key motivations for purchasing lower-alcohol wine are the perceived health, control and taste benefits

https://www.wineintelligence.com/wp-content/uploads/2021/02/France-Labels-infographic.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-06-02 10:13:362021-06-02 10:13:45Key motivations for purchasing lower-alcohol wine are the perceived health, control and taste benefits
March 17, 2021
us low no infographic image 1 705x705 - Can wine ride the moderation wave?

Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake

 
https://www.wineintelligence.com/wp-content/uploads/2021/03/us-low-no-infographic-image-1.jpg 756 756 Tina Fruth https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Tina Fruth2021-03-17 10:26:062021-04-21 10:29:41Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake
March 16, 2021
us low no story image 1 705x705 - Can wine ride the moderation wave?

Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Whilst both Millennials and Gen Z wine drinkers in the US represent the highest opportunity for both lower and no alcohol wine, their motivations and need states for seeking out these options differ Lower alcohol and alcohol-free wines are…
https://www.wineintelligence.com/wp-content/uploads/2021/03/us-low-no-story-image-1.jpg 756 756 Tina Fruth https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Tina Fruth2021-03-16 17:43:302021-04-21 10:29:55Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market
March 3, 2021
LN infographic image 2 705x705 - Can wine ride the moderation wave?

Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada

https://www.wineintelligence.com/wp-content/uploads/2021/03/LN-infographic-image-2.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-03-03 10:44:512021-04-21 10:33:20Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada
March 3, 2021
Low and No Story Image 705x705 - Can wine ride the moderation wave?

Can wine ride the moderation wave?

According to our latest report, Opportunities for Low- and No-Alcohol Wine 2021, there is a growing movement towards moderation, particularly among younger consumers, creating a need for healthier options, more control, and, most importantly,…
https://www.wineintelligence.com/wp-content/uploads/2021/03/Low-and-No-Story-Image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-03-03 09:10:382021-03-03 15:35:04Can wine ride the moderation wave?
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