Latest News

The latest wine news and industry insights

Search:

OR

portugal story image 1 705x705 - Latest News

Why has our relationship with wine changed in the Covid era?

  Like it or not, citizens of the world are participating in a giant, unprecedented, ‘natural experiment’ – the Covid pandemic. Enforced changes in our everyday behaviour have had multiple impacts across markets and categories. Some…
Brazil Landscapes 2022 blank - Latest News

Brazil’s monthly wine drinking population doubles since 2010

  If 2020 was a good year for wine in Brazil, 2021 has been spectacular in terms of a rapidly increasing monthly wine drinking population. There are now over twice as many wine drinkers in Brazil as there were in 2010, with an overall penetration…
UK Wine Landscapes 2021 blank - Latest News

The consumer drivers shaping the UK wine market in 2022

A year after the UK started recovering from the first Covid-19 wave, what has changed? In some respects, not much. Wine category consumer attitudes, knowledge, confidence and relationships with wine brands are fairly consistent with last year’s…
Labels story image 705x705 - Latest News

WINE INTELLIGENCE’S INDUSTRY PREDICTIONS FOR 2022

  The festive season comes with many traditions, one of which is the Wine Intelligence annual predictions for the wine industry in the coming year. Our predictions in December 2020 could be judged as reasonably insightful without being fully…
ecommerce story image 1 705x705 - Latest News

Global wine industry predictions for 2021 – how did we do?

Our annual exercise in soothsaying 12 months ago predicted investment and upheaval in e-commerce, more wine in cans, plus growth in the ‘wine seltzer’ category. So what did 2021 bring? After the rollercoaster of 2020, our main prediction…
portugal story image 1 705x705 - Latest News

The Covid accelerated shift to local wine is set to continue

  A consistent theme of consumer marketing manuals is the exhortation to remain ‘close’ to your customers. The meaning of this closeness has evolved over recent decades in developed world fast-moving consumer goods (FMCG) markets. Once…
LDA drinkers in US 705x705 - Latest News

The great ‘natural experiment’: How has consumer behaviour with wine changed during 2020 and 2021

  The 2021 Nobel prize in the field of economics was awarded to three academics (Card, Angrist and Imbens) who have provided us with new insights about both labour and education and shown how to use natural experiments to better understand…
US Premium 2021 BLANK - Latest News

Female premium wine drinkers drive growth in the US wine market

  The growth of wine volume in the US wine market in 2020 and 2021 – by approximately +1% each year – has largely been driven by an increase in the volume of premium wine consumed, according to IWSR data. However, the population of premium…
Poland Landscapes 2021 blank - Latest News

Poland’s wine market has demographics on its side

Until relatively recently, Poland’s wine market was a marginal player amid the large consumption markets in Europe. During the Cold War, it was rare to see wine in bars and on dinner tables – vodka and beer were the alcohols of choice.…
Choice cue image 705x705 - Latest News

What are the opportunities for the no/low-alcohol wine category?

Consumer interest in more moderate drinking has been steadily increasing over the past decade, creating a potential long-term market opportunity for low-alcohol and no-alcohol wines. However thus far, wine with less alcohol in it, and for that…
Canada Portraits 2021 blank - Latest News

Canada’s buoyant wine market masks a trend of younger adults leaving the wine category

Canada’s wine market has been in growth during the Covid era. Still wine volumes grew overall by 5% in 2020 compared with 2019, and sparkling wine by 4% over the same period, according to IWSR data. There are plenty of broader contextual…
uk story image 705x705 - Latest News

New behaviours driving wine market opportunities in the UK

Following a long-term decline, wine consumption volume in the UK was boosted by the pandemic, with wine increasing enjoyed at at-home, particularly during non-food occasions. Although wine will adjust downwards in the short term, the longer-term…