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Interest in wine grows in Japan

  Still and sparkling wine in Japan had been stagnating for a few years before the pandemic hit, and in 2020 and 2021, volumes dropped by as much as 15%. The share of these wines has now dropped to below 4% of the Japanese total beverage alcohol…
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Wine drinking occasions are shifting in Belgium

  Despite a brief rally during Covid, wine has been ceding share of the beverage alcohol market in Belgium to other alcohol categories. A decade ago, wine accounted for more than a quarter of alcohol volumes in Belgium, but by 2026 is projected…
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An evolving consumer base for Germany’s wine market

With a solidly high per-capita consumption and a broad base of wine drinkers – one third of the entire population drink wine at least once a week – the German wine market has been a steady source of revenue for domestic and foreign producers…
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Canada’s wine market paradox

  Depending on which way you look at it, Canada’s wine market represents the best of times – and the worst of times. The glass-half-full camp would point to a long-term move towards drinking more premium wines and sparkling wines, and…
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Singapore emerges as a gateway market for premium wine

  While the talk in western economies is all about inflation, recession and strained household budgets, such concerns are not top of mind in many Asian economies – at least not yet. Brand owners in the wine industry, especially those selling…
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Is Sweden’s decade-long love affair with wine about to end?

  Sweden’s wine market is very much one of solid success - but one whose growth over the next few years may well be confined to ‘hot’ areas rather than category-wide. Sweden has all the hallmarks of a mature market: good – and relatively…
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South Korea remains one of wine’s rare hotspots for growth

Grape-based wine in South Korea is benefiting from societal trends, changes in habits during Covid and more health-driven millennial attitudes to become one of the country’s boom drinks categories, though for now it remains a niche product…
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How to make an ally of cognitive dissonance in recessionary times

  Consumers around the world can easily find reasons not to be cheerful at the moment. The news is packed with doom-laden items - ongoing war in Ukraine, climate change, accelerating cost of living and inflation, among other things. We are…
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Can sustainable wine survive a cost of living crisis?

  In many ways, it feels like the concept of sustainability in the era of climate change was made for the wine industry. It is also true to say that the wine industry has been talking about, and trying to mitigate, climate change for far longer…
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Can sparkling wine fizz in inflationary times?

  Traditionally, tough economic times have meant tough times for the sparkling wine category. The recessions of the early 2000s and 2008-09 coincided with declines in volume and value of sparkling wine, particularly for Champagne.   During…
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How wine can keep its lead in e-commerce

While the Covid era is still very much in evidence – just ask the residents of Shanghai - its effects are now receding in most of the world’s major markets. This week, the wine world met again at ProWein, for the first time since 2019,…
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Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…