Archive for category: Global trends

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No quick recovery in UK wine drinker intention to return to socialising

The first look at the July wave of wine consumer attitude tracking in the UK is showing less, not more, confidence in going out and spending money compared with April. Why? Are things getting better? Or are they getting worse? On this fundamental…
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Russia’s wine revolution

In this year's annual Global Compass wine market attractiveness report, Russia has shot up 23 places into the top 10 -- partly due to Russia's younger generation of well-travelled adults swapping their parents' vodka for wine For the past seven…
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Global wine trend predictions for 2020 – mid year update

In this most unpredictable of years, how have the trends and predictions for 2020, published in December 2019, held up?
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Wine knowledge and culture: Are they related?

An in-depth look at wine knowledge levels in Canada and Brazil reveals that it is not always the areas more typically associated with wine culture that are the most wine knowledgeable– so why is this? 
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Wine Intelligence Wine & Spirits Virtual Fair Webinars

On the 9th and 10th of June 2020, Wine Intelligence participated in the world’s first virtual wine & spirits packaging value chain trade show by hosting a virtual stand and running three webinars. For those of you who missed it, we have included the presentations below. Please click on any of the presentations to view.
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Segmenting and targeting the post-coronavirus wine consumer

New Wine Intelligence consumer data shows that both during and post-virus era wine drinking behaviour is similar across markets, but there are also some intriguing contrasts within markets that warrant further investigation As we analyse the…
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Adaptation, adjustment, agility, appropriateness and alignment: How wine businesses are refocusing in a changing world

Two weeks ago, we shared examples of how wine businesses, alongside nearly every other type of business, were having to adapt and adjust with agility. Last week, when delivering this weekly round-up of case studies from around the global, we…
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Adaptation, adjustment, agility and appropriateness: How wine businesses are shifting to new business strategies 2

The ongoing challenge of findings ways to secure business, whilst trying to work out what the future looks like, continues to seem near impossible. As our ‘new normal’ changes on a daily basis, both consumers and businesses are adapting…
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The new habits of the post-virus world

Once the coronavirus outbreak is contained, how will markets and consumers behave? The word ‘unprecedented’ is often misused – not so at the moment. This morning around half of the world’s population have awoken to a lifestyle they…