Archive for category: Global trends

The choice monster

Proliferation of options in consumer goods is a fact of 21st century life, but is it a good thing?

Marketing horror

How Halloween is casting a spell over autumn drinks campaigns

Press Release: Poland, Taiwan and the United Arab Emirates wine markets upgraded from Emerging to Growth, according to a new Wine Intelligence report

The latest iteration of the Global Compass 2017 report, recently published by Wine Intelligence, has changed the status of Poland, Taiwan and the United Arab Emirates from Emerging markets to Growth markets, in an annual ranking of the world’s 50 most attractive wine markets.

Press Release: The USA remains the world’s most attractive wine market, with China entering the top 5, according to a new Wine Intelligence report

Using a unique formula that takes into account both general economic and specific wine market measures, this report is a definitive ranking of the world’s most attractive export markets. For the fourth consecutive year, the USA holds pole position with Germany and Canada earning second and third position respectively.

Organic by Nature: The re-emergence of Croatia’s wine industry

Buoyed by Dubrovnik’s burgeoning tourist industry, Croatian wine is finding its feet again The unexpected pleasure is so often the best type. Sitting on a very early morning plane to Dubrovnik last week en-route to a family holiday,…

What’s hot in the global village

Last Friday, industry professionals from every sector joined Wine Intelligence in central London for our inaugural Global Consumer Trends 2017 workshop. Looking for that typical conference experience where you sit back, relax, half-listen…

Mature correlations

Marketers’ obsessions with youth may be premature, at least in some markets If you are a careful reader of marketing media (and Wine Intelligence Network News), you could be forgiven for concluding that Millennials are now the only…

A little bit of give and take

Consumer trends in food and drink used to be about revering Nature; now it’s about improving on it. Since the introduction of stringent labelling laws which reveal the contents of every processed and packaged item of food - along with…

Workshopping the future

Uber-ising the wine order in a bar to Vinstant wine capsules: some notable ideas from this year’s Wine Intelligence Trends Workshop tour