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Archive for category: Label Design

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August 18, 2021
spend on wine 2 450x450 - Global wine trend predictions for 2020 – how did we do?

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine-2.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-18 10:05:202021-08-18 10:08:31Wine category becomes more egalitarian as consumer wine knowledge declines
August 3, 2021
LDA drinkers in US 705x705 - Global wine trend predictions for 2020 – how did we do?

Younger LDA wine drinkers in the US seek reassurance cues from wine labels

When focusing on our target wine consumers, we often default to one of two archetypes – a younger, hip, urban dweller, typically holding down some kind of digital or creative job or, an educated, high earning, well respected, thoughtful and…
https://www.wineintelligence.com/wp-content/uploads/2021/08/LDA-drinkers-in-US.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-03 13:58:002021-08-04 10:04:13Younger LDA wine drinkers in the US seek reassurance cues from wine labels
April 21, 2021
US Labels infographic 21.04.2021 705x705 - Global wine trend predictions for 2020 – how did we do?

Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

However, there is a growing likelihood to purchase red wine with less 'central' and more 'distinctive' wine labels
https://www.wineintelligence.com/wp-content/uploads/2021/04/US-Labels-infographic-21.04.2021.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-04-21 10:39:032021-04-28 10:20:33Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers
April 21, 2021
Labels interview story 705x705 - Global wine trend predictions for 2020 – how did we do?

Are elements of wine label design changing with the pandemic?

Wine Intelligence talks the importance of wine label design with three leading experts in the field With the publication of our latest Wine Label Design in the US Market 2021 report, Wine Intelligence researchers have been analysing consumer…
https://www.wineintelligence.com/wp-content/uploads/2021/04/Labels-interview-story.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-04-21 10:08:302021-04-21 10:25:30Are elements of wine label design changing with the pandemic?
April 21, 2021
US Labels story image 705x705 - Global wine trend predictions for 2020 – how did we do?

Why wine labels matter

It is the ultimate signal of what’s in the bottle, yet the wine label is often the victim of misunderstanding on the part of the brand owner. Can consumer sentiment help? When asked about their archetypal consumer, many wine brand owners…
https://www.wineintelligence.com/wp-content/uploads/2021/04/US-Labels-story-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-04-21 09:51:552021-04-21 10:43:57Why wine labels matter
March 3, 2021
LN infographic image 2 705x705 - Global wine trend predictions for 2020 – how did we do?

Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada

https://www.wineintelligence.com/wp-content/uploads/2021/03/LN-infographic-image-2.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-03-03 10:44:512021-04-21 10:33:20Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada
February 17, 2021
France Labels infographic 705x705 - Global wine trend predictions for 2020 – how did we do?

The AB label (ie organic wines label) is the best performer with 52% of French wine consumers stating it encourages them (or would encourage them) to buy a wine

https://www.wineintelligence.com/wp-content/uploads/2021/02/France-Labels-infographic.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-02-17 09:54:032021-03-03 10:33:23The AB label (ie organic wines label) is the best performer with 52% of French wine consumers stating it encourages them (or would encourage them) to buy a wine
December 16, 2020
Labels story image 705x705 - Global wine trend predictions for 2020 – how did we do?

What wins for a wine label is a careful balance of centrality and distinctiveness

The Wine Intelligence Wine Label Design: Australian Market 2021 report identifies 14 label designs that are representative of the label styles currently available in the Australian market, and reveals which label styles connect best with Australian…
https://www.wineintelligence.com/wp-content/uploads/2020/12/Labels-story-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-16 10:04:462020-12-16 11:44:00What wins for a wine label is a careful balance of centrality and distinctiveness
December 9, 2020
2020 review image 705x705 - Global wine trend predictions for 2020 – how did we do?

Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
https://www.wineintelligence.com/wp-content/uploads/2020/12/2020-review-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-09 09:06:472020-12-09 09:19:53Global wine trend predictions for 2020 – how did we do?
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