Archive for category: Label Design

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spend on wine 2 450x450 - Global wine trend predictions for 2020 – how did we do?

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
LDA drinkers in US 705x705 - Global wine trend predictions for 2020 – how did we do?

Younger LDA wine drinkers in the US seek reassurance cues from wine labels

When focusing on our target wine consumers, we often default to one of two archetypes – a younger, hip, urban dweller, typically holding down some kind of digital or creative job or, an educated, high earning, well respected, thoughtful and…
US Labels infographic 21.04.2021 705x705 - Global wine trend predictions for 2020 – how did we do?

Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

However, there is a growing likelihood to purchase red wine with less 'central' and more 'distinctive' wine labels
Labels interview story 705x705 - Global wine trend predictions for 2020 – how did we do?

Are elements of wine label design changing with the pandemic?

Wine Intelligence talks the importance of wine label design with three leading experts in the field With the publication of our latest Wine Label Design in the US Market 2021 report, Wine Intelligence researchers have been analysing consumer…
US Labels story image 705x705 - Global wine trend predictions for 2020 – how did we do?

Why wine labels matter

It is the ultimate signal of what’s in the bottle, yet the wine label is often the victim of misunderstanding on the part of the brand owner. Can consumer sentiment help? When asked about their archetypal consumer, many wine brand owners…
LN infographic image 2 705x705 - Global wine trend predictions for 2020 – how did we do?

Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada

France Labels infographic 705x705 - Global wine trend predictions for 2020 – how did we do?

The AB label (ie organic wines label) is the best performer with 52% of French wine consumers stating it encourages them (or would encourage them) to buy a wine

Labels story image 705x705 - Global wine trend predictions for 2020 – how did we do?

What wins for a wine label is a careful balance of centrality and distinctiveness

The Wine Intelligence Wine Label Design: Australian Market 2021 report identifies 14 label designs that are representative of the label styles currently available in the Australian market, and reveals which label styles connect best with Australian…
2020 review image 705x705 - Global wine trend predictions for 2020 – how did we do?

Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…