https://www.wineintelligence.com/wp-content/uploads/2021/02/France-Labels-infographic.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-02-17 09:54:032021-02-17 09:59:27The AB label (ie organic wines label) is the best performer with 52% of French wine consumers stating it encourages them (or would encourage them) to buy a wine
https://www.wineintelligence.com/wp-content/uploads/2020/12/Labels-story-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-16 10:04:462020-12-16 11:44:00What wins for a wine label is a careful balance of centrality and distinctiveness
The Wine Intelligence Wine Label Design: Australian Market 2021 report identifies 14 label designs that are representative of the label styles currently available in the Australian market, and reveals which label styles connect best with Australian…
https://www.wineintelligence.com/wp-content/uploads/2020/12/2020-review-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-09 09:06:472020-12-09 09:19:53Global wine trend predictions for 2020 – how did we do?
Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
https://www.wineintelligence.com/wp-content/uploads/2020/11/aus-labels-story-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-11-11 10:08:092020-11-18 14:37:25Which wine label is a winner?
14 distinct categories of wine labels competing for wine drinkers’ attention As the design of wine labels evolves, so do consumer preferences. As with any other aesthetic medium, fashions come and go, and (to paraphrase Coco Chanel) certain…
- Wine e-commerce’s huge opportunity in 2021
- Beyond promotional offers, key drivers of online wine purchase are convenience and exclusivity
- Stating that a wine is made with organic grapes drives purchase more than wine showing the USDA organic logo
- Organic wine remains #1 sustainable wine type, but desire to buy is waning
- Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany