Archive for category: Consumer Segmentation

Wine bottles with corks

US premium consumers: clouds on the horizon?

Our Premium Wine Drinkers in the US Market 2019 report reveals that while the US premium wine population has remained stable and is spending more per bottle, they are buying wine less often and are getting older Over the last few years, the…

Chinese wine consumers step up

China Portraits 2019 reveals changing consumer behaviours and attitudes to the wine category that are more aligned to a typical developed world wine market China remains a wine market with great potential, despite recent falls in imported…

Making room for Brazilian wine consumers

Brazil Country Manager, Rodrigo Lanari, and Director for Spain and South America, Juan Park, reflect on their recent seminar in Chile looking at how Brazil’s wine consumer is changing Brazilian wine consumers have had a growing relationship…

Consumer confidence with wine on the rise in the UK

Consumer confidence in the wine category is increasing, driven by the ‘experience economy’ and a growing engagement with the drinks category overall, according to the most recent Wine Intelligence UK Portraits 2018 report The number…