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Archive for category: Consumer Segmentation

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February 16, 2022
LDA drinkers in US 705x705 - Is wine losing its hold on younger adults?

Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success

A lot of recent media attention has focused on the demographic crisis looming in the wine category. And for good reason: the numbers are scary. In late 2020, Wine Intelligence, a division of IWSR Group, undertook an analysis of its long-run…
https://www.wineintelligence.com/wp-content/uploads/2021/08/LDA-drinkers-in-US.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-02-16 11:34:512022-02-17 12:43:43Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success
September 22, 2021
UK Portraits 2021 blank - Is wine losing its hold on younger adults?

New wine drinkers fuel Brazil’s wine market

Brazil is now the 14th most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021 moving up 12 places in the ranking from 2020. The volume of still wine consumed in Brazil increased…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/07/UK-Portraits-2021-blank.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-09-22 09:20:302021-09-22 09:25:58New wine drinkers fuel Brazil’s wine market
July 27, 2021
US Millennials story 705x705 - Is wine losing its hold on younger adults?

Is wine losing its hold on younger adults?

The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongst wine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the US and UK…
https://www.wineintelligence.com/wp-content/uploads/2021/01/US-Millennials-story.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-07-27 21:57:542021-07-27 22:06:35Is wine losing its hold on younger adults?
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Latest Reports

  • Global Compass 2023 short title 36x36 - Global Compass 2023Global Compass 2023September 5, 2023 - 5:06 pm
  • Hong Kong Wine Landscapes 2023 36x36 - Hong Kong Wine Landscapes Report 2023Hong Kong Wine Landscapes Report 2023September 4, 2023 - 12:19 pm
  • China Wine Landscapes 2023 36x36 - China Wine Landscapes Report 2023China Wine Landscapes Report 2023September 4, 2023 - 12:09 pm
  • Germany Wine Landscapes 2023 36x36 - Germany Wine Landscapes Report 2023Germany Wine Landscapes Report 2023July 31, 2023 - 4:52 pm
  • France Wine Landscapes 2023 36x36 - France Wine Landscapes Report 2023France Wine Landscapes Report 2023July 31, 2023 - 4:01 pm

Latest Press Releases

  • JuP article thumbnail 36x36 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundPress Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundMay 11, 2022 - 11:30 am
  • UK Portraits 2021 blank 36x36 - Press Release: South Korea Closes in on the US as Most Attractive Global Wine MarketPress Release: South Korea Closes in on the US as Most Attractive Global Wine MarketSeptember 28, 2021 - 1:02 pm
  • Global Wine Brand Power Index 2021 3 36x36 - Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwidePress release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwideApril 28, 2021 - 8:15 am
  • IWSR logo 36x36 - Press release: IWSR announces acquisition of Wine IntelligencePress release: IWSR announces acquisition of Wine IntelligenceJanuary 18, 2021 - 10:51 am
  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am

Recent Posts

  • Growing wine confidence amongst Italian wine drinkers
  • Still wine needs to look to the success of sparkling wine in Norway
  • Key Triggers to Online Wine Purchasing
  • Prosecco is a good fit with Canada’s sparkling wine trends
  • English sparkling wine prospers but needs to win the celebratory occasion

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