https://www.wineintelligence.com/wp-content/uploads/2021/01/US-Millennials-story.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-07-27 21:57:542021-07-27 22:06:35Is wine losing its hold on younger adults?
The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongst wine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the US and UK…
https://www.wineintelligence.com/wp-content/uploads/2021/03/us-low-no-infographic-image-1.jpg 756 756 Tina Fruth https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Tina Fruth2021-03-17 10:26:062021-04-21 10:29:41Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake
https://www.wineintelligence.com/wp-content/uploads/2021/01/ecommere-infographic-image-27.01.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-01-26 18:57:192021-02-10 10:02:02MEET THE US PORTRAITS WINE DRINKER SEGMENTS 2021
https://www.wineintelligence.com/wp-content/uploads/2021/01/us-portraits-story-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-01-26 18:49:432021-02-10 10:01:30‘Generation Treaters’ lead changing wine category behavior in the US
A new and distinct segment of wine drinkers, Generation Treaters, have emerged in the US market. Millennial dominant, they are among the most frequent wine drinkers, but are not the highest spenders. Although building their wine knowledge,…
https://www.wineintelligence.com/wp-content/uploads/2021/01/uk-size-of-prize-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-01-13 08:54:332021-02-10 09:58:21UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals
UK Portraits 2021 is due to be published in July 2021. For more information or to pre-order the report, please contact firstname.lastname@example.org.
https://www.wineintelligence.com/wp-content/uploads/2020/08/uk-story-.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-08-18 14:52:202020-08-18 14:52:23No quick recovery in UK wine drinker intention to return to socialising
The first look at the July wave of wine consumer attitude tracking in the UK is showing less, not more, confidence in going out and spending money compared with April. Why? Are things getting better? Or are they getting worse? On this fundamental…
https://www.wineintelligence.com/wp-content/uploads/2019/10/US-Premium.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-10-01 10:41:192019-10-01 10:51:14US premium consumers: clouds on the horizon?
Our Premium Wine Drinkers in the US Market 2019 report reveals that while the US premium wine population has remained stable and is spending more per bottle, they are buying wine less often and are getting older Over the last few years, the…
https://www.wineintelligence.com/wp-content/uploads/2019/07/China-Portraits-Thumbnail.jpg 756 756 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-07-31 10:36:482019-07-31 12:55:41Chinese wine consumers step up
China Portraits 2019 reveals changing consumer behaviours and attitudes to the wine category that are more aligned to a typical developed world wine market China remains a wine market with great potential, despite recent falls in imported…
https://www.wineintelligence.com/wp-content/uploads/2019/07/brazil-article.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2019-07-16 11:29:542019-09-04 11:38:50Making room for Brazilian wine consumers
Brazil Country Manager, Rodrigo Lanari, and Director for Spain and South America, Juan Park, reflect on their recent seminar in Chile looking at how Brazil’s wine consumer is changing Brazilian wine consumers have had a growing relationship…
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