Archive for category: Consumer Segmentation

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LDA drinkers in US 705x705 - US premium consumers: clouds on the horizon?

Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success

A lot of recent media attention has focused on the demographic crisis looming in the wine category. And for good reason: the numbers are scary. In late 2020, Wine Intelligence, a division of IWSR Group, undertook an analysis of its long-run…
UK Portraits 2021 blank - US premium consumers: clouds on the horizon?

New wine drinkers fuel Brazil’s wine market

Brazil is now the 14th most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021 moving up 12 places in the ranking from 2020. The volume of still wine consumed in Brazil increased…
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Is wine losing its hold on younger adults?

The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongst wine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the US and UK…
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Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake

 
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MEET THE US PORTRAITS WINE DRINKER SEGMENTS 2021

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‘Generation Treaters’ lead changing wine category behavior in the US

A new and distinct segment of wine drinkers, Generation Treaters, have emerged in the US market. Millennial dominant, they are among the most frequent wine drinkers, but are not the highest spenders. Although building their wine knowledge,…
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UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals

UK Portraits 2021 is due to be published in July 2021. For more information or to pre-order the report, please contact reports-shop@wineintelligence.com.   
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No quick recovery in UK wine drinker intention to return to socialising

The first look at the July wave of wine consumer attitude tracking in the UK is showing less, not more, confidence in going out and spending money compared with April. Why? Are things getting better? Or are they getting worse? On this fundamental…
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US premium consumers: clouds on the horizon?

Our Premium Wine Drinkers in the US Market 2019 report reveals that while the US premium wine population has remained stable and is spending more per bottle, they are buying wine less often and are getting older Over the last few years, the…