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Archive for category: Consumer Segmentation

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February 16, 2022
LDA drinkers in US 705x705 - US premium consumers: clouds on the horizon?

Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success

A lot of recent media attention has focused on the demographic crisis looming in the wine category. And for good reason: the numbers are scary. In late 2020, Wine Intelligence, a division of IWSR Group, undertook an analysis of its long-run…
https://www.wineintelligence.com/wp-content/uploads/2021/08/LDA-drinkers-in-US.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-02-16 11:34:512022-02-17 12:43:43Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success
September 22, 2021
UK Portraits 2021 blank - US premium consumers: clouds on the horizon?

New wine drinkers fuel Brazil’s wine market

Brazil is now the 14th most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021 moving up 12 places in the ranking from 2020. The volume of still wine consumed in Brazil increased…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/07/UK-Portraits-2021-blank.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-09-22 09:20:302021-09-22 09:25:58New wine drinkers fuel Brazil’s wine market
July 27, 2021
US Millennials story 705x705 - US premium consumers: clouds on the horizon?

Is wine losing its hold on younger adults?

The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongst wine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the US and UK…
https://www.wineintelligence.com/wp-content/uploads/2021/01/US-Millennials-story.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-07-27 21:57:542021-07-27 22:06:35Is wine losing its hold on younger adults?
March 17, 2021
us low no infographic image 1 705x705 - US premium consumers: clouds on the horizon?

Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake

 
https://www.wineintelligence.com/wp-content/uploads/2021/03/us-low-no-infographic-image-1.jpg 756 756 Tina Fruth https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Tina Fruth2021-03-17 10:26:062021-04-21 10:29:41Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake
January 26, 2021
ecommere infographic image 27.01 705x705 - US premium consumers: clouds on the horizon?

MEET THE US PORTRAITS WINE DRINKER SEGMENTS 2021

https://www.wineintelligence.com/wp-content/uploads/2021/01/ecommere-infographic-image-27.01.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-01-26 18:57:192021-02-10 10:02:02MEET THE US PORTRAITS WINE DRINKER SEGMENTS 2021
January 26, 2021
us portraits story image 705x705 - US premium consumers: clouds on the horizon?

‘Generation Treaters’ lead changing wine category behavior in the US

A new and distinct segment of wine drinkers, Generation Treaters, have emerged in the US market. Millennial dominant, they are among the most frequent wine drinkers, but are not the highest spenders. Although building their wine knowledge,…
https://www.wineintelligence.com/wp-content/uploads/2021/01/us-portraits-story-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-01-26 18:49:432021-02-10 10:01:30‘Generation Treaters’ lead changing wine category behavior in the US
January 13, 2021
uk size of prize image 705x705 - US premium consumers: clouds on the horizon?

UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals

UK Portraits 2021 is due to be published in July 2021. For more information or to pre-order the report, please contact reports-shop@wineintelligence.com.   
https://www.wineintelligence.com/wp-content/uploads/2021/01/uk-size-of-prize-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-01-13 08:54:332021-02-10 09:58:21UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals
August 18, 2020
uk story  450x450 - US premium consumers: clouds on the horizon?

No quick recovery in UK wine drinker intention to return to socialising

The first look at the July wave of wine consumer attitude tracking in the UK is showing less, not more, confidence in going out and spending money compared with April. Why? Are things getting better? Or are they getting worse? On this fundamental…
https://www.wineintelligence.com/wp-content/uploads/2020/08/uk-story-.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-08-18 14:52:202020-08-18 14:52:23No quick recovery in UK wine drinker intention to return to socialising
October 1, 2019
Wine bottles with corks

US premium consumers: clouds on the horizon?

Our Premium Wine Drinkers in the US Market 2019 report reveals that while the US premium wine population has remained stable and is spending more per bottle, they are buying wine less often and are getting older Over the last few years, the…
https://www.wineintelligence.com/wp-content/uploads/2019/10/US-Premium.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-10-01 10:41:192019-10-01 10:51:14US premium consumers: clouds on the horizon?
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Latest Press Releases

  • JuP article thumbnail 36x36 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundPress Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundMay 11, 2022 - 11:30 am
  • UK Portraits 2021 blank 36x36 - Press Release: South Korea Closes in on the US as Most Attractive Global Wine MarketPress Release: South Korea Closes in on the US as Most Attractive Global Wine MarketSeptember 28, 2021 - 1:02 pm
  • Global Wine Brand Power Index 2021 3 36x36 - Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwidePress release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwideApril 28, 2021 - 8:15 am
  • IWSR logo 36x36 - Press release: IWSR announces acquisition of Wine IntelligencePress release: IWSR announces acquisition of Wine IntelligenceJanuary 18, 2021 - 10:51 am
  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am

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