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spend on wine 450x450 - Swiss consumers show signs of change in their attitudes to wine

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
Organic 450x450 - Swiss consumers show signs of change in their attitudes to wine

Swiss consumers show signs of change in their attitudes to wine

Whilst French- and German-speaking consumers maintain distinct relationships with wine, wine involvement is increasing across the board in Switzerland Despite a long-term trend in declining wine volume consumption, Switzerland remains an…