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Archive for category: Italy

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May 11, 2022
spend on wine 450x450 - The other '4Ps' of Italian wine

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-05-11 12:00:232022-05-11 12:01:53Wine brand equity stabilising after Covid, but yet to fully rebound
August 25, 2020
Picture for PP story 450x450 - The other '4Ps' of Italian wine

50 shades of Grigio

With a production of almost 300 million bottles, Italian Pinot Grigio is one of the most popular and well-known wines globally. But recent Wine Intelligence research reveals that although many consumers know and appreciate the "Pinot Grigio"…
https://www.wineintelligence.com/wp-content/uploads/2020/08/Picture-for-PP-story.png 1180 1180 Tina Fruth https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Tina Fruth2020-08-25 19:10:012020-08-25 19:10:0550 shades of Grigio
June 3, 2020
italy wiw image 450x450 - The other '4Ps' of Italian wine

Updates from Italy: How is wine fairing as lockdown eases?

Pierpaolo Penco, Italy Country Manager at Wine Intelligence, reflects on the impact of Covid-19 on the wine market in Italy, focusing on insights from the Wine Intelligence Italy Wine Landscapes 2020 report, released this week   WI:  How…
https://www.wineintelligence.com/wp-content/uploads/2020/06/italy-wiw-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-06-03 09:51:262020-06-23 13:55:29Updates from Italy: How is wine fairing as lockdown eases?
November 12, 2019
Italy 2 450x450 - The other '4Ps' of Italian wine

Experience of a lifetime

An interview with Antonio Rallo, President of Consorzio di Tutela della DOC Sicilia  Antionio Rallo has been immersed in Italian vineyards since he was three years old. From doing his homework in a winery, to becoming President of Consorzio…
https://www.wineintelligence.com/wp-content/uploads/2019/11/Italy-2.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-11-12 10:23:452019-11-13 15:29:46Experience of a lifetime
November 12, 2019
Italy 1 450x450 - The other '4Ps' of Italian wine

Markets at a Glance: Italy

An interview with Italy Country Manager, Pierpaolo Penco  Based in Italy, Pierpaolo is a wine consultant to the Italian wine industry, as well as a wine marketing lecturer. He collaborates with several Italian wine consortiums, associations…
https://www.wineintelligence.com/wp-content/uploads/2019/11/Italy-1.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-11-12 09:48:152019-11-12 09:50:34Markets at a Glance: Italy
July 16, 2019
sicily 2 450x450 - The other '4Ps' of Italian wine

Bring on the Italian fizz

Pierpaolo Penco, Country Manager for Italy, discusses how Sicily is an increasingly popular sparkling wine producer and what this may mean for other lesser-known areas producing sparkling wine Sparkling wine is growing rapidly, both in…
https://www.wineintelligence.com/wp-content/uploads/2019/07/sicily-2.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2019-07-16 11:16:042019-07-16 13:23:45Bring on the Italian fizz
November 28, 2018
merano wine festival 1024x435 450x450 - The other '4Ps' of Italian wine

The natural look

Pierpaolo Penco, Wine Intelligence Country Manager for Italy, discusses the latest Merano WineFestival and the growing importance natural and organic wines in Italian culture As a wine lover, I first attended the Merano WineFestival in…
https://www.wineintelligence.com/wp-content/uploads/2018/11/merano-wine-festival-1024x435.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2018-11-28 09:31:482019-05-13 12:23:45The natural look
June 19, 2018
Italian wine branding  - The other '4Ps' of Italian wine

Can Italian wine succeed without strong brands

Italy Country Manager Pierpaolo Penco reflects on how the market success of many Italian wine brands seems to depend more on the ability to create categories that fill market gaps at every price point, rather than on developing corporate brands Italy…
https://www.wineintelligence.com/wp-content/uploads/2018/06/Italian-wine-branding-.jpg 567 567 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2018-06-19 15:13:562019-05-13 12:28:22Can Italian wine succeed without strong brands
April 24, 2018
Vinitaly 768x768 - The other '4Ps' of Italian wine

The other '4Ps' of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…
https://www.wineintelligence.com/wp-content/uploads/2018/04/Vinitaly.jpg 2362 2362 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-04-24 11:52:392019-05-09 15:39:48The other ‘4Ps’ of Italian wine
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  • JuP article thumbnail 36x36 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundPress Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundMay 11, 2022 - 11:30 am
  • UK Portraits 2021 blank 36x36 - Press Release: South Korea Closes in on the US as Most Attractive Global Wine MarketPress Release: South Korea Closes in on the US as Most Attractive Global Wine MarketSeptember 28, 2021 - 1:02 pm
  • Global Wine Brand Power Index 2021 3 36x36 - Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwidePress release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwideApril 28, 2021 - 8:15 am
  • IWSR logo 36x36 - Press release: IWSR announces acquisition of Wine IntelligencePress release: IWSR announces acquisition of Wine IntelligenceJanuary 18, 2021 - 10:51 am
  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am

Recent Posts

  • Can sparkling wine fizz in inflationary times?
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