Archive for category: Italy

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50 shades of Grigio

With a production of almost 300 million bottles, Italian Pinot Grigio is one of the most popular and well-known wines globally. But recent Wine Intelligence research reveals that although many consumers know and appreciate the "Pinot Grigio"…
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Updates from Italy: How is wine fairing as lockdown eases?

Pierpaolo Penco, Italy Country Manager at Wine Intelligence, reflects on the impact of Covid-19 on the wine market in Italy, focusing on insights from the Wine Intelligence Italy Wine Landscapes 2020 report, released this week   WI:  How…
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Experience of a lifetime

An interview with Antonio Rallo, President of Consorzio di Tutela della DOC Sicilia  Antionio Rallo has been immersed in Italian vineyards since he was three years old. From doing his homework in a winery, to becoming President of Consorzio…
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Markets at a Glance: Italy

An interview with Italy Country Manager, Pierpaolo Penco  Based in Italy, Pierpaolo is a wine consultant to the Italian wine industry, as well as a wine marketing lecturer. He collaborates with several Italian wine consortiums, associations…
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Bring on the Italian fizz

Pierpaolo Penco, Country Manager for Italy, discusses how Sicily is an increasingly popular sparkling wine producer and what this may mean for other lesser-known areas producing sparkling wine Sparkling wine is growing rapidly, both in…
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The natural look

Pierpaolo Penco, Wine Intelligence Country Manager for Italy, discusses the latest Merano WineFestival and the growing importance natural and organic wines in Italian culture As a wine lover, I first attended the Merano WineFestival in…
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Can Italian wine succeed without strong brands

Italy Country Manager Pierpaolo Penco reflects on how the market success of many Italian wine brands seems to depend more on the ability to create categories that fill market gaps at every price point, rather than on developing corporate brands Italy…
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The other '4Ps' of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…
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Il boom dei vini naturali

Italy has embraced the sustainable wine movement more strongly than any other major production country, according to Pierpaolo Penco, Wine Intelligence Italy Country Manager   Everything that is organic, biodynamic, sustainable…