Archive for category: Italy

Italy 2 450x450 - The rise of digital and other takeaways from Wine2Wine in Italy

Experience of a lifetime

An interview with Antonio Rallo, President of Consorzio di Tutela della DOC Sicilia  Antionio Rallo has been immersed in Italian vineyards since he was three years old. From doing his homework in a winery, to becoming President of Consorzio…
Italy 1 450x450 - The rise of digital and other takeaways from Wine2Wine in Italy

Markets at a Glance: Italy

An interview with Italy Country Manager, Pierpaolo Penco  Based in Italy, Pierpaolo is a wine consultant to the Italian wine industry, as well as a wine marketing lecturer. He collaborates with several Italian wine consortiums, associations…
sicily 2 450x450 - The rise of digital and other takeaways from Wine2Wine in Italy

Bring on the Italian fizz

Pierpaolo Penco, Country Manager for Italy, discusses how Sicily is an increasingly popular sparkling wine producer and what this may mean for other lesser-known areas producing sparkling wine Sparkling wine is growing rapidly, both in…
merano wine festival 1024x435 450x450 - The rise of digital and other takeaways from Wine2Wine in Italy

The natural look

Pierpaolo Penco, Wine Intelligence Country Manager for Italy, discusses the latest Merano WineFestival and the growing importance natural and organic wines in Italian culture As a wine lover, I first attended the Merano WineFestival in…
Italian wine branding - The rise of digital and other takeaways from Wine2Wine in Italy

Can Italian wine succeed without strong brands

Italy Country Manager Pierpaolo Penco reflects on how the market success of many Italian wine brands seems to depend more on the ability to create categories that fill market gaps at every price point, rather than on developing corporate brands Italy…
Vinitaly 768x768 - The rise of digital and other takeaways from Wine2Wine in Italy

The other '4Ps' of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…
Italy Natural Wines 768x768 - The rise of digital and other takeaways from Wine2Wine in Italy

Il boom dei vini naturali

Italy has embraced the sustainable wine movement more strongly than any other major production country, according to Pierpaolo Penco, Wine Intelligence Italy Country Manager   Everything that is organic, biodynamic, sustainable…
Sparkling Wine in the Italian Market 2018 IT - The rise of digital and other takeaways from Wine2Wine in Italy

Press release: Sparkling wine enjoying long-term growth in Italy, according to new report by Wine Intelligence

For Immediate Release: 19 January 2018 This first Wine Intelligence report on the Italian sparkling wine market, written in Italian, finds that sparkling wine is enjoying long-term growth in Italy.  This trend is largely driven by the prevalence…
Wine2Wine Logo square - The rise of digital and other takeaways from Wine2Wine in Italy

The rise of digital and other takeaways from Wine2Wine in Italy

Pierpaolo Penco, Wine Intelligence’s Country Manager for Italy, shares his perspective on the latest industry developments as showcased at Italy’s annual wine business forum The Italian wine industry is often considered fragmented…