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Updates from Italy: How is wine fairing as lockdown eases?
Pierpaolo Penco, Italy Country Manager at Wine Intelligence, reflects on the impact of Covid-19 on the wine market in Italy, focusing on insights from the Wine Intelligence Italy Wine Landscapes 2020 report, released this week
WI: How…

Experience of a lifetime
An interview with Antonio Rallo, President of Consorzio di Tutela della DOC Sicilia
Antionio Rallo has been immersed in Italian vineyards since he was three years old. From doing his homework in a winery, to becoming President of Consorzio…

Markets at a Glance: Italy
An interview with Italy Country Manager, Pierpaolo Penco
Based in Italy, Pierpaolo is a wine consultant to the Italian wine industry, as well as a wine marketing lecturer. He collaborates with several Italian wine consortiums, associations…

Bring on the Italian fizz
Pierpaolo Penco, Country Manager for Italy, discusses how Sicily is an increasingly popular sparkling wine producer and what this may mean for other lesser-known areas producing sparkling wine
Sparkling wine is growing rapidly, both in…

The natural look
Pierpaolo Penco, Wine Intelligence Country Manager for Italy, discusses the latest Merano WineFestival and the growing importance natural and organic wines in Italian culture
As a wine lover, I first attended the Merano WineFestival in…

Can Italian wine succeed without strong brands
Italy Country Manager Pierpaolo Penco reflects on how the market success of many Italian wine brands seems to depend more on the ability to create categories that fill market gaps at every price point, rather than on developing corporate brands
Italy…

The other '4Ps' of Italian wine
While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…

Il boom dei vini naturali
Italy has embraced the sustainable wine movement more strongly than any other major production country, according to Pierpaolo Penco, Wine Intelligence Italy Country Manager
Everything that is organic, biodynamic, sustainable…
Recent Posts
- Wine e-commerce’s huge opportunity in 2021
- Beyond promotional offers, key drivers of online wine purchase are convenience and exclusivity
- Stating that a wine is made with organic grapes drives purchase more than wine showing the USDA organic logo
- Organic wine remains #1 sustainable wine type, but desire to buy is waning
- Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany
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