Archive for category: Premium

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Missing: 6 million female premium wine drinkers

Women are significantly under-represented among US wine drinkers who spend $15 or more on a bottle. Could they be the next growth opportunity? In this era of gender politics, it takes a brave researcher to offer up potentially uncomfortable…
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Discover the world of premium wine consumers in the US

Omnibus research: Online surveys, consumer and trade qualitative   OPTIONS AVAILABLE TO COLLECT YOUR OWN CUSTOM DATA VIA OUR OMNIBUS SERVICES: 1. VINITRAC® PREMIUM US:   Online quantitative omnibus survey with premium…
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The look of lux

Wine is creating a reward ladder for its consumers through packaging cues. Is this a good thing?