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Older, more affluent consumers drive the US wine market
Although the wine category in the US holds an 11% volume share – equal to that of spirits – the category’s future is facing a number of challenges. Wine volumes in the US are expected to continue on a downward trajectory, especially…

Global wine industry predictions for 2021 – how did we do?
Our annual exercise in soothsaying 12 months ago predicted investment and upheaval in e-commerce, more wine in cans, plus growth in the ‘wine seltzer’ category. So what did 2021 bring?
After the rollercoaster of 2020, our main prediction…

Female premium wine drinkers drive growth in the US wine market
The growth of wine volume in the US wine market in 2020 and 2021 – by approximately +1% each year – has largely been driven by an increase in the volume of premium wine consumed, according to IWSR data. However, the population of premium…

Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics
Whilst 1/3rd of premium drinkers in more established markets (US and UK) are aged 55+, younger LDA drinkers dominate the premium wine opportunity in growth markets, such as Brazil and South Korea, and in emerging wine markets, such as…

Growing opportunity amongst female drinkers in the premium wine category
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Encouraging signs for Portugal’s wine market in 2021
The latest Portugal Wine Landscapes 2021 shows that despite on-trade closures and the lack of tourists, the wine industry in Portugal still had some winners in terms of premiumisation and increased wine drinking occasions throughout 2020
2020,…

Press release: Premiumisation trend takes hold in Portugal
For Immediate Release: 2 March 2020
BEGINS
Premiumisation trend takes hold in Portugal as regular wine consumers embrace higher prices and become move involved in the category, according to the latest Wine Intelligence report
The…

And suddenly, Portugal was trendy
Luis Osorio, Country Manager for Portugal and Lisbon native, reflects on the revival in fortunes of his home country and how this is affecting wine drinkers in the latest Portugal Wine Landscapes 2020 report
When I moved to the UK, six years…
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