Archive for category: Premium

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Press release: Premiumisation trend takes hold in Portugal

For Immediate Release: 2 March 2020   BEGINS Premiumisation trend takes hold in Portugal as regular wine consumers embrace higher prices and become move involved in the category, according to the latest Wine Intelligence report The…
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And suddenly, Portugal was trendy

Luis Osorio, Country Manager for Portugal and Lisbon native, reflects on the revival in fortunes of his home country and how this is affecting wine drinkers in the latest Portugal Wine Landscapes 2020 report When I moved to the UK, six years…
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Spend up, knowledge down

Premium spenders on wine, counter to preconceptions, are not the most knowledgeable wine drinkers
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Missing: 6 million female premium wine drinkers

Women are significantly under-represented among US wine drinkers who spend $15 or more on a bottle. Could they be the next growth opportunity? In this era of gender politics, it takes a brave researcher to offer up potentially uncomfortable…
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Discover the world of premium wine consumers in the US

Omnibus research: Online surveys, consumer and trade qualitative   OPTIONS AVAILABLE TO COLLECT YOUR OWN CUSTOM DATA VIA OUR OMNIBUS SERVICES: 1. VINITRAC® PREMIUM US:   Online quantitative omnibus survey with premium…
Ice Bucket - The look of lux

The look of lux

Wine is creating a reward ladder for its consumers through packaging cues. Is this a good thing?