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Global wine industry predictions for 2021 – how did we do?

Our annual exercise in soothsaying 12 months ago predicted investment and upheaval in e-commerce, more wine in cans, plus growth in the ‘wine seltzer’ category. So what did 2021 bring? After the rollercoaster of 2020, our main prediction…
US Premium 2021 BLANK - Missing: 6 million female premium wine drinkers

Female premium wine drinkers drive growth in the US wine market

  The growth of wine volume in the US wine market in 2020 and 2021 – by approximately +1% each year – has largely been driven by an increase in the volume of premium wine consumed, according to IWSR data. However, the population of premium…
wine rack

Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics

    Whilst 1/3rd of premium drinkers in more established markets (US and UK) are aged 55+, younger LDA drinkers dominate the premium wine opportunity in growth markets, such as Brazil and South Korea, and in emerging wine markets, such as…
chart of the week

Growing opportunity amongst female drinkers in the premium wine category

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Encouraging signs for Portugal’s wine market in 2021

The latest Portugal Wine Landscapes 2021 shows that despite on-trade closures and the lack of tourists, the wine industry in Portugal still had some winners in terms of premiumisation and increased wine drinking occasions throughout 2020 2020,…
Portugal Landscapes 450x450 - Missing: 6 million female premium wine drinkers

Press release: Premiumisation trend takes hold in Portugal

For Immediate Release: 2 March 2020   BEGINS Premiumisation trend takes hold in Portugal as regular wine consumers embrace higher prices and become move involved in the category, according to the latest Wine Intelligence report The…
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And suddenly, Portugal was trendy

Luis Osorio, Country Manager for Portugal and Lisbon native, reflects on the revival in fortunes of his home country and how this is affecting wine drinkers in the latest Portugal Wine Landscapes 2020 report When I moved to the UK, six years…
wine glass 2 450x450 - Missing: 6 million female premium wine drinkers

Spend up, knowledge down

Premium spenders on wine, counter to preconceptions, are not the most knowledgeable wine drinkers
Premium articl ABM 450x450 - Missing: 6 million female premium wine drinkers

Missing: 6 million female premium wine drinkers

Women are significantly under-represented among US wine drinkers who spend $15 or more on a bottle. Could they be the next growth opportunity? In this era of gender politics, it takes a brave researcher to offer up potentially uncomfortable…