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Archive for category: Premium

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March 2, 2022
US Premium 2021 BLANK - Spend up, knowledge down

Older, more affluent consumers drive the US wine market

  Although the wine category in the US holds an 11% volume share – equal to that of spirits – the category’s future is facing a number of challenges. Wine volumes in the US are expected to continue on a downward trajectory, especially…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/11/US-Premium-2021-BLANK.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-03-02 08:57:272022-03-02 08:57:29Older, more affluent consumers drive the US wine market
December 7, 2021
ecommerce story image 1 705x705 - Spend up, knowledge down

Global wine industry predictions for 2021 – how did we do?

Our annual exercise in soothsaying 12 months ago predicted investment and upheaval in e-commerce, more wine in cans, plus growth in the ‘wine seltzer’ category. So what did 2021 bring? After the rollercoaster of 2020, our main prediction…
https://www.wineintelligence.com/wp-content/uploads/2021/04/ecommerce-story-image-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-12-07 14:36:222021-12-07 14:38:37Global wine industry predictions for 2021 – how did we do?
November 16, 2021
US Premium 2021 BLANK - Spend up, knowledge down

Female premium wine drinkers drive growth in the US wine market

  The growth of wine volume in the US wine market in 2020 and 2021 – by approximately +1% each year – has largely been driven by an increase in the volume of premium wine consumed, according to IWSR data. However, the population of premium…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/11/US-Premium-2021-BLANK.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-11-16 14:27:192021-11-16 14:27:20Female premium wine drinkers drive growth in the US wine market
July 21, 2021
wine rack

Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics

    Whilst 1/3rd of premium drinkers in more established markets (US and UK) are aged 55+, younger LDA drinkers dominate the premium wine opportunity in growth markets, such as Brazil and South Korea, and in emerging wine markets, such as…
https://www.wineintelligence.com/wp-content/uploads/2021/03/portugal-story-image-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-07-21 08:04:042021-07-28 11:56:00Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics
June 23, 2021
chart of the week

Growing opportunity amongst female drinkers in the premium wine category

Stay in the know To stay ahead of wine trends and analysis, subscribe to receive our insights directly to your inbox:
https://www.wineintelligence.com/wp-content/uploads/2021/04/brand-power-chart-of-week-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-06-23 09:14:122021-06-24 12:44:11Growing opportunity amongst female drinkers in the premium wine category
March 10, 2021
Portugal story image 705x705 - Spend up, knowledge down

Encouraging signs for Portugal’s wine market in 2021

The latest Portugal Wine Landscapes 2021 shows that despite on-trade closures and the lack of tourists, the wine industry in Portugal still had some winners in terms of premiumisation and increased wine drinking occasions throughout 2020 2020,…
https://www.wineintelligence.com/wp-content/uploads/2021/03/Portugal-story-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-03-10 10:18:412021-04-21 10:32:02Encouraging signs for Portugal’s wine market in 2021
March 3, 2020
Portugal Landscapes  450x450 - Spend up, knowledge down

Press release: Premiumisation trend takes hold in Portugal

For Immediate Release: 2 March 2020   BEGINS Premiumisation trend takes hold in Portugal as regular wine consumers embrace higher prices and become move involved in the category, according to the latest Wine Intelligence report The…
https://www.wineintelligence.com/wp-content/uploads/edd/2020/03/Portugal-Landscapes-.jpg 720 737 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-03-03 14:08:312020-03-03 15:11:58Press release: Premiumisation trend takes hold in Portugal
March 3, 2020
lisbon story image 450x450 - Spend up, knowledge down

And suddenly, Portugal was trendy

Luis Osorio, Country Manager for Portugal and Lisbon native, reflects on the revival in fortunes of his home country and how this is affecting wine drinkers in the latest Portugal Wine Landscapes 2020 report When I moved to the UK, six years…
https://www.wineintelligence.com/wp-content/uploads/2020/03/lisbon-story-image.jpg 2362 2362 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-03-03 12:28:272020-03-03 15:10:27And suddenly, Portugal was trendy
February 10, 2020
wine glass 2 450x450 - Spend up, knowledge down

Spend up, knowledge down

Premium spenders on wine, counter to preconceptions, are not the most knowledgeable wine drinkers
https://www.wineintelligence.com/wp-content/uploads/2020/02/wine-glass-2.jpg 720 737 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2020-02-10 14:19:442020-02-25 09:14:33Spend up, knowledge down
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  • JuP article thumbnail 36x36 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundPress Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundMay 11, 2022 - 11:30 am
  • UK Portraits 2021 blank 36x36 - Press Release: South Korea Closes in on the US as Most Attractive Global Wine MarketPress Release: South Korea Closes in on the US as Most Attractive Global Wine MarketSeptember 28, 2021 - 1:02 pm
  • Global Wine Brand Power Index 2021 3 36x36 - Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwidePress release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwideApril 28, 2021 - 8:15 am
  • IWSR logo 36x36 - Press release: IWSR announces acquisition of Wine IntelligencePress release: IWSR announces acquisition of Wine IntelligenceJanuary 18, 2021 - 10:51 am
  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am

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