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Press release: Premiumisation trend takes hold in Portugal
For Immediate Release: 2 March 2020
BEGINS
Premiumisation trend takes hold in Portugal as regular wine consumers embrace higher prices and become move involved in the category, according to the latest Wine Intelligence report
The…

And suddenly, Portugal was trendy
Luis Osorio, Country Manager for Portugal and Lisbon native, reflects on the revival in fortunes of his home country and how this is affecting wine drinkers in the latest Portugal Wine Landscapes 2020 report
When I moved to the UK, six years…

Spend up, knowledge down
Premium spenders on wine, counter to preconceptions, are not the most knowledgeable wine drinkers

Missing: 6 million female premium wine drinkers
Women are significantly under-represented among US wine drinkers who spend $15 or more on a bottle. Could they be the next growth opportunity?
In this era of gender politics, it takes a brave researcher to offer up potentially uncomfortable…

Discover the world of premium wine consumers in the US
Omnibus research: Online surveys, consumer and trade qualitative
OPTIONS AVAILABLE TO COLLECT YOUR OWN CUSTOM DATA VIA OUR OMNIBUS SERVICES:
1. VINITRAC® PREMIUM US:
Online quantitative omnibus survey with premium…

The look of lux
Wine is creating a reward ladder for its consumers through packaging cues. Is this a good thing?
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