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Labels story image 705x705 - Press release: New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown is over

What wins for a wine label is a careful balance of centrality and distinctiveness

The Wine Intelligence Wine Label Design: Australian Market 2021 report identifies 14 label designs that are representative of the label styles currently available in the Australian market, and reveals which label styles connect best with Australian…
australia infographic thumbnail 705x705 - Press release: New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown is over

Gen Z drinkers in Australia are now drinking wine more frequently than Millennials

Gen Z drinkers in Australia are now drinking wine more frequently than Millennials, having increased their frequency of wine consumption more than other drinkers during 2020 Insights such as this will be available in the new Wine Intelligence Australia…
aus labels story image 705x705 - Press release: New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown is over

Which wine label is a winner?

14 distinct categories of wine labels competing for wine drinkers’ attention As the design of wine labels evolves, so do consumer preferences. As with any other aesthetic medium, fashions come and go, and (to paraphrase Coco Chanel) certain…
aus image 705x705 - Press release: New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown is over

Australia’s wine drinkers go local

Amid the turmoil of Covid and climate change, Australia’s wine producers are finding a silver lining in the surge of goodwill towards them from domestic consumers It has been a year to remember – and also forget – for Australia’s wine…
cans image 705x705 - Press release: New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown is over

Australian wine drinkers yet to embrace wine in cans

Awareness of alternative wine formats, including cans and casks is rising in this new atmosphere of pragmatism and eco-awareness in Australia. So why aren’t more people buying them? It’s a good time to be thinking about wine packaging formats.…
wine glass and can 705x705 - Press release: New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown is over

Growing opportunity for wine in cans across markets, with the exception of in Canada

Awareness, purchase and purchase consideration of wine in a can: 2020 vs 2017
aus us uk story image 450x450 - Press release: New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown is over

Common experience, different response?

The first three Covid-19 Impact Reports from Wine Intelligence have focused on the English-speaking markets of Australia, the US, and the UK. Comparing the data shows some remarkable consistencies, but some equally interesting contrasts In…
segmenting data thumbnail 450x450 - Press release: New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown is over

Segmenting and targeting the post-coronavirus wine consumer

New Wine Intelligence consumer data shows that both during and post-virus era wine drinking behaviour is similar across markets, but there are also some intriguing contrasts within markets that warrant further investigation As we analyse the…
Aus COVID cover 1 450x450 - Press release: New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown is over

Press release: New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown is over

For immediate release: 23rd April 2020 BEGINS:  New Wine Intelligence COVID-19 Impact Report reveals Australian wine consumption is holding up but spend per bottle is down with many wine drinkers being cautious about going out once lockdown…