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Archive for category: Australia

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May 11, 2022
spend on wine 450x450 - What wins for a wine label is a careful balance of centrality and distinctiveness

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-05-11 12:00:232022-05-11 12:01:53Wine brand equity stabilising after Covid, but yet to fully rebound
February 9, 2022
Australia Wine Landscapes 2021 blank - What wins for a wine label is a careful balance of centrality and distinctiveness

What will happen to Australia’s new Millennial wine drinkers in 2022?

  Over the past 2 years, countries around the world have had a similar problem – the Covid-19 pandemic – but have dealt with it in a variety of ways. While some markets have adopted a much less stringent approach to controlling the virus,…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/11/Australia-Wine-Landscapes-2021-blank.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-02-09 10:20:162022-02-09 10:26:46What will happen to Australia’s new Millennial wine drinkers in 2022?
November 30, 2021
wine rack

The Covid accelerated shift to local wine is set to continue

  A consistent theme of consumer marketing manuals is the exhortation to remain ‘close’ to your customers. The meaning of this closeness has evolved over recent decades in developed world fast-moving consumer goods (FMCG) markets. Once…
https://www.wineintelligence.com/wp-content/uploads/2021/03/portugal-story-image-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-11-30 18:36:492021-11-30 18:36:51The Covid accelerated shift to local wine is set to continue
September 28, 2021
Sparkling wine in glasses

Millennials drive the sparkling wine category

  Sparkling wine embraces a wide spectrum from the ultra-luxury to the everyday, but its traditional role has remained one of social joy – celebrating togetherness and often marking a notable moment in life. It’s therefore hardly surprising…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/09/Sparkling-Wine-in-the-French-Market-2021-blank.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-09-28 12:46:222021-09-28 12:46:25Millennials drive the sparkling wine category
August 18, 2021
spend on wine 2 450x450 - What wins for a wine label is a careful balance of centrality and distinctiveness

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine-2.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-18 10:05:202021-08-18 10:08:31Wine category becomes more egalitarian as consumer wine knowledge declines
May 19, 2021
US infographic 20.01.2021 705x705 - What wins for a wine label is a careful balance of centrality and distinctiveness

Frequency of wine consumption increasing compared with 2019 levels

       
https://www.wineintelligence.com/wp-content/uploads/2021/01/US-infographic-20.01.2021.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-05-19 09:04:502021-05-19 09:04:52Frequency of wine consumption increasing compared with 2019 levels
May 19, 2021
chart of the week

Australia Wine Brand Power Index 2021

 
https://www.wineintelligence.com/wp-content/uploads/2021/04/brand-power-chart-of-week-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-05-19 09:02:012021-05-19 14:40:34Australia Wine Brand Power Index 2021
May 19, 2021
Australia image 450x450 - What wins for a wine label is a careful balance of centrality and distinctiveness

Why is wine brand awareness declining in Australia?

Pandemic-related shifts in sentiment appear to be behind the fall in Australian consumers’ recall of wine brands over the past 12 months Over the past year, Australia has experienced the most widespread decline in wine brand awareness among…
https://www.wineintelligence.com/wp-content/uploads/2020/04/Australia-image.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-05-19 08:58:472021-05-19 09:00:21Why is wine brand awareness declining in Australia?
December 16, 2020
Labels story image 705x705 - What wins for a wine label is a careful balance of centrality and distinctiveness

What wins for a wine label is a careful balance of centrality and distinctiveness

The Wine Intelligence Wine Label Design: Australian Market 2021 report identifies 14 label designs that are representative of the label styles currently available in the Australian market, and reveals which label styles connect best with Australian…
https://www.wineintelligence.com/wp-content/uploads/2020/12/Labels-story-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-16 10:04:462020-12-16 11:44:00What wins for a wine label is a careful balance of centrality and distinctiveness
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  • Brazil Wine Landscapes 2023 36x36 - Brazil Wine Landscapes Report 2023Brazil Wine Landscapes Report 2023January 25, 2023 - 12:44 pm

Latest Press Releases

  • JuP article thumbnail 36x36 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundPress Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundMay 11, 2022 - 11:30 am
  • UK Portraits 2021 blank 36x36 - Press Release: South Korea Closes in on the US as Most Attractive Global Wine MarketPress Release: South Korea Closes in on the US as Most Attractive Global Wine MarketSeptember 28, 2021 - 1:02 pm
  • Global Wine Brand Power Index 2021 3 36x36 - Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwidePress release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwideApril 28, 2021 - 8:15 am
  • IWSR logo 36x36 - Press release: IWSR announces acquisition of Wine IntelligencePress release: IWSR announces acquisition of Wine IntelligenceJanuary 18, 2021 - 10:51 am
  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am

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