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South Korea 2021 1 - Press Release: Discount supermarkets the fastest growing wine purchasing channel in South Korea as wine consumers become more price conscious, according to a new report by Wine Intelligence

South Korea remains one of wine’s rare hotspots for growth

Grape-based wine in South Korea is benefiting from societal trends, changes in habits during Covid and more health-driven millennial attitudes to become one of the country’s boom drinks categories, though for now it remains a niche product…
spend on wine 450x450 - Press Release: Discount supermarkets the fastest growing wine purchasing channel in South Korea as wine consumers become more price conscious, according to a new report by Wine Intelligence

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
South Korea 2021 1 - Press Release: Discount supermarkets the fastest growing wine purchasing channel in South Korea as wine consumers become more price conscious, according to a new report by Wine Intelligence

Why is the South Korean wine market becoming more attractive to wine businesses?  

  For the second year in a row, South Korea is the second most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021. While a number of consumer, demographic, economic and political…
UK Portraits 2021 blank - Press Release: Discount supermarkets the fastest growing wine purchasing channel in South Korea as wine consumers become more price conscious, according to a new report by Wine Intelligence

Press Release: South Korea Closes in on the US as Most Attractive Global Wine Market

For immediate release: September 2021 BEGINS:  New Global Compass 2021 Report from Wine Intelligence Measures and Ranks Market Attractiveness for Wine in 50 Key Countries London – The United States has once again topped the list…
South Korea Landscapes 2017 - Press Release: Discount supermarkets the fastest growing wine purchasing channel in South Korea as wine consumers become more price conscious, according to a new report by Wine Intelligence

Press Release: Discount supermarkets the fastest growing wine purchasing channel in South Korea as wine consumers become more price conscious, according to a new report by Wine Intelligence

Almost a third of South Korean semi-annual imported wine drinkers now buy wine from discount supermarkets, marking a significant increase from 2016. Wary of high tax rates, bargain hunters are increasingly likely to opt for lower alcohol beverages such as Moscato or beer, both of which enjoy lower tax rates than standard still light wine.