South Korea - Wine Intelligence

July 21, 2021

Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics

Whilst 1/3rd of premium drinkers in more established markets (US and UK) are aged 55+, younger LDA drinkers dominate the premium wine opportunity in growth markets, such as Brazil and South Korea, and in emerging wine markets, such as…

June 23, 2021

One in five South Korean wine drinkers now purchase wine online

Legalised ecommerce, plus growing home-premise consumption, ignites interest in the wine category In an era of disruption that characterised the ongoing Covid-19 pandemic, the most significant development of the past year in the South Korean…

June 3, 2020

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A tale of two virus experiences

Contrasting data from Canada and South Korea demonstrate how coronavirus can have significantly different impacts on attitudes and behaviour As with many other wine markets, Canada’s regular wine drinking population were on a roll prior to…

March 3, 2020

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Fear itself

The Coronavirus outbreak in China will decrease wine volumes by at least 20% in 2020, according to two leading members of the wine industry in China With the cancellation of ProWein this weekend, Coronavirus, or Covid-19, continues to impact…

October 13, 2017

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Press Release: Discount supermarkets the fastest growing wine purchasing channel in South Korea as wine consumers become more price conscious, according to a new report by Wine Intelligence

Almost a third of South Korean semi-annual imported wine drinkers now buy wine from discount supermarkets, marking a significant increase from 2016. Wary of high tax rates, bargain hunters are increasingly likely to opt for lower alcohol beverages such as Moscato or beer, both of which enjoy lower tax rates than standard still light wine.