Archive for category: South Korea

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South Korea 2021 1 - All change in South Korea

Why is the South Korean wine market becoming more attractive to wine businesses?  

  For the second year in a row, South Korea is the second most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021. While a number of consumer, demographic, economic and political…
UK Portraits 2021 blank - All change in South Korea

Press Release: South Korea Closes in on the US as Most Attractive Global Wine Market

For immediate release: September 2021 BEGINS:  New Global Compass 2021 Report from Wine Intelligence Measures and Ranks Market Attractiveness for Wine in 50 Key Countries London – The United States has once again topped the list…
wine rack

Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics

    Whilst 1/3rd of premium drinkers in more established markets (US and UK) are aged 55+, younger LDA drinkers dominate the premium wine opportunity in growth markets, such as Brazil and South Korea, and in emerging wine markets, such as…
South Korea 2021 1 - All change in South Korea

One in five South Korean wine drinkers now purchase wine online

Legalised ecommerce, plus growing home-premise consumption, ignites interest in the wine category In an era of disruption that characterised the ongoing Covid-19 pandemic, the most significant development of the past year in the South Korean…
canada sk image 450x450 - All change in South Korea

A tale of two virus experiences

Contrasting data from Canada and South Korea demonstrate how coronavirus can have significantly different impacts on attitudes and behaviour As with many other wine markets, Canada’s regular wine drinking population were on a roll prior to…
china story 2 450x450 - All change in South Korea

Fear itself

The Coronavirus outbreak in China will decrease wine volumes by at least 20% in 2020, according to two leading members of the wine industry in China With the cancellation of ProWein this weekend, Coronavirus, or Covid-19, continues to impact…
South Korea Landscapes 2017 - All change in South Korea

Press Release: Discount supermarkets the fastest growing wine purchasing channel in South Korea as wine consumers become more price conscious, according to a new report by Wine Intelligence

Almost a third of South Korean semi-annual imported wine drinkers now buy wine from discount supermarkets, marking a significant increase from 2016. Wary of high tax rates, bargain hunters are increasingly likely to opt for lower alcohol beverages such as Moscato or beer, both of which enjoy lower tax rates than standard still light wine.
South Korea Landscapes 2017 - All change in South Korea

All change in South Korea

South Koreans are opening up to the world of wine