Archive for category: Routes to market

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Global wine industry predictions for 2021 – how did we do?

Our annual exercise in soothsaying 12 months ago predicted investment and upheaval in e-commerce, more wine in cans, plus growth in the ‘wine seltzer’ category. So what did 2021 bring? After the rollercoaster of 2020, our main prediction…
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Press Release: South Korea Closes in on the US as Most Attractive Global Wine Market

For immediate release: September 2021 BEGINS:  New Global Compass 2021 Report from Wine Intelligence Measures and Ranks Market Attractiveness for Wine in 50 Key Countries London – The United States has once again topped the list…
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Is your route to market strategy correct?

How we help answer the fundamental strategy questions of: ‘what markets do you want to be in’ and ‘how do you get there?’ After almost 20 years of existence and over 100 strategy projects completed around the world, it’s fair to…