https://www.wineintelligence.com/wp-content/uploads/2020/12/2020-review-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-09 09:06:472020-12-09 09:19:53Global wine trend predictions for 2020 – how did we do?
Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
https://www.wineintelligence.com/wp-content/uploads/2020/12/headlines-thumbnail.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-02 10:23:332020-12-02 10:43:22Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020
What do our most read articles of the year reveal about the things that matter to the wine industry in this rollercoaster year? Throughout this remarkable year, Wine Intelligence has been keeping a close eye on how consumers around the world…
https://www.wineintelligence.com/wp-content/uploads/2020/08/Picture-for-PP-story.png 1180 1180 Tina Fruth https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Tina Fruth2020-08-25 19:10:012020-08-25 19:10:0550 shades of Grigio
With a production of almost 300 million bottles, Italian Pinot Grigio is one of the most popular and well-known wines globally. But recent Wine Intelligence research reveals that although many consumers know and appreciate the "Pinot Grigio"…
https://www.wineintelligence.com/wp-content/uploads/2020/07/cityscape-2.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-07-29 10:12:162020-08-12 11:06:34Wine knowledge and culture: Are they related?
An in-depth look at wine knowledge levels in Canada and Brazil reveals that it is not always the areas more typically associated with wine culture that are the most wine knowledgeable– so why is this?
https://www.wineintelligence.com/wp-content/uploads/2017/03/Australia-e1490712835357.jpg 662 662 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-03-28 17:35:572019-05-09 14:18:14Notes of leather
Describing a wine’s taste for a mass consumer audience is a tricky task – is it worth it? Conveying the essence of both the style and flavour of a wine is an enduring challenge of the category. How can a few words on a wine label…
- Wine e-commerce’s huge opportunity in 2021
- Beyond promotional offers, key drivers of online wine purchase are convenience and exclusivity
- Stating that a wine is made with organic grapes drives purchase more than wine showing the USDA organic logo
- Organic wine remains #1 sustainable wine type, but desire to buy is waning
- Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany