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Archive for category: Japan

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August 15, 2022
japan wiw story  450x450 - Postcards from Japan

Interest in wine grows in Japan

  Still and sparkling wine in Japan had been stagnating for a few years before the pandemic hit, and in 2020 and 2021, volumes dropped by as much as 15%. The share of these wines has now dropped to below 4% of the Japanese total beverage alcohol…
https://www.wineintelligence.com/wp-content/uploads/2020/06/japan-wiw-story-.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-08-15 15:00:292022-08-08 22:19:09Interest in wine grows in Japan
May 11, 2022
spend on wine 450x450 - Postcards from Japan

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-05-11 12:00:232022-05-11 12:01:53Wine brand equity stabilising after Covid, but yet to fully rebound
February 2, 2022
Japan Wine Landscapes 2021 blank - Postcards from Japan

Japanese drinkers prioritise treating themselves to better quality wines now vs pre-pandemic  

With one of the longest life expectancies in the world, and one of the lowest birth-rates, Japan holds the title of the “oldest” country on the planet. According to the Statistics Bureau of Japan, nearly three in 10 are now over 65 years…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/11/Japan-Wine-Landscapes-2021-blank.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-02-02 09:21:042022-02-02 09:28:51Japanese drinkers prioritise treating themselves to better quality wines now vs pre-pandemic  
August 18, 2021
spend on wine 2 450x450 - Postcards from Japan

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine-2.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-18 10:05:202021-08-18 10:08:31Wine category becomes more egalitarian as consumer wine knowledge declines
June 10, 2020
japan wiw story  450x450 - Postcards from Japan

Japan’s cautious calm

Wine drinkers in Japan have cut their wine consumption more than their western counterparts, but seem more inclined to return to business-as-usual once restrictions end With the publication of our tenth market report in the Covid-19 Impact…
https://www.wineintelligence.com/wp-content/uploads/2020/06/japan-wiw-story-.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-06-10 10:17:372020-06-10 10:17:40Japan’s cautious calm
April 25, 2019
Japan 450x450 - Postcards from Japan

Young and adventurous wine drinkers take hold in Japan

According to our Japan Landscapes 2019 report, Japanese regular wine drinkers are displaying behaviours that present hopeful prospects to the category, though success will be more about value, less about volume The Japanese wine market…
https://www.wineintelligence.com/wp-content/uploads/2019/04/Japan.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2019-04-25 09:52:002019-05-13 12:09:20Young and adventurous wine drinkers take hold in Japan
March 12, 2019
Japan 450x450 - Postcards from Japan

Another sun rises

Senior Project Executive Ya-Ting Fan on the emerging winemakers of Japan When it comes to alcohol, Japan is known for Sake, whisky and beer – not necessarily wine. However this is changing, as northerly latitudes warm. Just as growers…
https://www.wineintelligence.com/wp-content/uploads/2019/03/Japan.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2019-03-12 09:55:252019-05-13 12:11:28Another sun rises
September 5, 2018
Japan 450x450 - Postcards from Japan

Moderation takes hold in Japan

Our latest Japan Landscapes 2018 report shows consumers moderating their alcohol consumption, especially younger drinkers, and a new focus on New World countries, particularly Chile Those with long memories will recall that for a brief…
https://www.wineintelligence.com/wp-content/uploads/2018/09/Japan.jpg 680 680 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-09-05 10:58:532019-05-09 15:52:26Moderation takes hold in Japan
August 21, 2018
Tokyo 450x450 - Postcards from Japan

Postcards from Japan

Is the ageing population a cause for concern or celebration for wine consumption in Japan? As a country known for a ‘super-aging’ population, Japan is known to outweigh all other nations in terms of having the highest proportion of…
https://www.wineintelligence.com/wp-content/uploads/2018/09/Tokyo.jpg 680 680 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-08-21 10:18:122019-05-09 15:49:07Postcards from Japan
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