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Japan Landscapes 2017 - Press Release: The “casualisation” of wine in the Japanese market is bringing both opportunities and dangers, according to a new report published by Wine Intelligence today.

Interest in wine grows in Japan

  Still and sparkling wine in Japan had been stagnating for a few years before the pandemic hit, and in 2020 and 2021, volumes dropped by as much as 15%. The share of these wines has now dropped to below 4% of the Japanese total beverage alcohol…
Japan Landscapes 2017 - Press Release: The “casualisation” of wine in the Japanese market is bringing both opportunities and dangers, according to a new report published by Wine Intelligence today.

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
Japan Landscapes 2017 - Press Release: The “casualisation” of wine in the Japanese market is bringing both opportunities and dangers, according to a new report published by Wine Intelligence today.

Japanese drinkers prioritise treating themselves to better quality wines now vs pre-pandemic  

With one of the longest life expectancies in the world, and one of the lowest birth-rates, Japan holds the title of the “oldest” country on the planet. According to the Statistics Bureau of Japan, nearly three in 10 are now over 65 years…
Japan Landscapes 2017 - Press Release: The “casualisation” of wine in the Japanese market is bringing both opportunities and dangers, according to a new report published by Wine Intelligence today.

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
Japan Landscapes 2017 - Press Release: The “casualisation” of wine in the Japanese market is bringing both opportunities and dangers, according to a new report published by Wine Intelligence today.

Press Release: The “casualisation” of wine in the Japanese market is bringing both opportunities and dangers, according to a new report published by Wine Intelligence today.

Wine is becoming a beverage more often bought by younger consumers in casual settings such as convenience stores and Izakaya-style bars, according to latest report on the Japanese market from Wine Intelligence.