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Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
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Japan’s cautious calm

Wine drinkers in Japan have cut their wine consumption more than their western counterparts, but seem more inclined to return to business-as-usual once restrictions end With the publication of our tenth market report in the Covid-19 Impact…
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Young and adventurous wine drinkers take hold in Japan

According to our Japan Landscapes 2019 report, Japanese regular wine drinkers are displaying behaviours that present hopeful prospects to the category, though success will be more about value, less about volume The Japanese wine market…
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Another sun rises

Senior Project Executive Ya-Ting Fan on the emerging winemakers of Japan When it comes to alcohol, Japan is known for Sake, whisky and beer – not necessarily wine. However this is changing, as northerly latitudes warm. Just as growers…
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Moderation takes hold in Japan

Our latest Japan Landscapes 2018 report shows consumers moderating their alcohol consumption, especially younger drinkers, and a new focus on New World countries, particularly Chile Those with long memories will recall that for a brief…
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Postcards from Japan

Is the ageing population a cause for concern or celebration for wine consumption in Japan? As a country known for a ‘super-aging’ population, Japan is known to outweigh all other nations in terms of having the highest proportion of…
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Press Release: The “casualisation” of wine in the Japanese market is bringing both opportunities and dangers, according to a new report published by Wine Intelligence today.

Wine is becoming a beverage more often bought by younger consumers in casual settings such as convenience stores and Izakaya-style bars, according to latest report on the Japanese market from Wine Intelligence.
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Expanding horizons

The Japanese are moving beyond traditional, Old-World favourites to embrace a wider repertoire
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Renaissance Japan

Wine drinking is on the up in the Land of the Rising Sun