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Interest in wine grows in Japan

  Still and sparkling wine in Japan had been stagnating for a few years before the pandemic hit, and in 2020 and 2021, volumes dropped by as much as 15%. The share of these wines has now dropped to below 4% of the Japanese total beverage alcohol…
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Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
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Japanese drinkers prioritise treating themselves to better quality wines now vs pre-pandemic  

With one of the longest life expectancies in the world, and one of the lowest birth-rates, Japan holds the title of the “oldest” country on the planet. According to the Statistics Bureau of Japan, nearly three in 10 are now over 65 years…
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Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
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Japan’s cautious calm

Wine drinkers in Japan have cut their wine consumption more than their western counterparts, but seem more inclined to return to business-as-usual once restrictions end With the publication of our tenth market report in the Covid-19 Impact…
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Young and adventurous wine drinkers take hold in Japan

According to our Japan Landscapes 2019 report, Japanese regular wine drinkers are displaying behaviours that present hopeful prospects to the category, though success will be more about value, less about volume The Japanese wine market…
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Another sun rises

Senior Project Executive Ya-Ting Fan on the emerging winemakers of Japan When it comes to alcohol, Japan is known for Sake, whisky and beer – not necessarily wine. However this is changing, as northerly latitudes warm. Just as growers…
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Moderation takes hold in Japan

Our latest Japan Landscapes 2018 report shows consumers moderating their alcohol consumption, especially younger drinkers, and a new focus on New World countries, particularly Chile Those with long memories will recall that for a brief…
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Postcards from Japan

Is the ageing population a cause for concern or celebration for wine consumption in Japan? As a country known for a ‘super-aging’ population, Japan is known to outweigh all other nations in terms of having the highest proportion of…