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Social media’s disappointing numbers game
Businesses are pouring resources into social media content – but is it worth it?
Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who…

The future is now
China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.

The undiscovered country
The UK online wine scene is becoming a bit more understandable, but there are still many unknowns.

WeChat, we buy
How social media is reshaping the Chinese brand experience

The apps have it
Popular wine apps may be changing how UK consumers purchase and enjoy wine

Is social just local?
Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair

Three simple steps to improving your digital marketing in China
Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors

Keep taking the tablets
The social internet via mobile phones and tablets continues to influence wines sales especially in the US.
Recent Posts
- Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada
- Growing consumer demand for wine in China in 2021
- Can wine ride the moderation wave?
- Wine e-commerce’s huge opportunity in 2021
- Beyond promotional offers, key drivers of online wine purchase are convenience and exclusivity
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