https://www.wineintelligence.com/wp-content/uploads/2017/12/top-stories.jpg 9977 9977 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-12-12 10:13:492019-05-09 15:16:132017: rewind
In our last Network News of the year, we take a look at our most influential stories from 2017
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Businesses are pouring resources into social media content – but is it worth it? Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who…
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China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.
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The UK online wine scene is becoming a bit more understandable, but there are still many unknowns.
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How social media is reshaping the Chinese brand experience
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Popular wine apps may be changing how UK consumers purchase and enjoy wine
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Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair
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Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors
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The social internet via mobile phones and tablets continues to influence wines sales especially in the US.
- Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada
- Growing consumer demand for wine in China in 2021
- Can wine ride the moderation wave?
- Wine e-commerce’s huge opportunity in 2021
- Beyond promotional offers, key drivers of online wine purchase are convenience and exclusivity