Archive for category: Social Media

2017: rewind

In our last Network News of the year, we take a look at our most influential stories from 2017

Social media’s disappointing numbers game

Businesses are pouring resources into social media content – but is it worth it? Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who…

The future is now

China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.

The undiscovered country

The UK online wine scene is becoming a bit more understandable, but there are still many unknowns.

WeChat, we buy

How social media is reshaping the Chinese brand experience

The apps have it

Popular wine apps may be changing how UK consumers purchase and enjoy wine

Is social just local?

Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair

Three simple steps to improving your digital marketing in China

Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors

Keep taking the tablets

The social internet via mobile phones and tablets continues to influence wines sales especially in the US.