Archive for category: Social Media

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2017: rewind

In our last Network News of the year, we take a look at our most influential stories from 2017
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Social media’s disappointing numbers game

Businesses are pouring resources into social media content – but is it worth it? Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who…
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The future is now

China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.
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The undiscovered country

The UK online wine scene is becoming a bit more understandable, but there are still many unknowns.
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WeChat, we buy

How social media is reshaping the Chinese brand experience
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The apps have it

Popular wine apps may be changing how UK consumers purchase and enjoy wine
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Is social just local?

Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair
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Three simple steps to improving your digital marketing in China

Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors
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Keep taking the tablets

The social internet via mobile phones and tablets continues to influence wines sales especially in the US.