Archive for category: Social Media

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August 31, 2021

Does social media impact wine choice?

Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…

December 12, 2017

2017: rewind

In our last Network News of the year, we take a look at our most influential stories from 2017

February 21, 2017

Social media’s disappointing numbers game

Businesses are pouring resources into social media content – but is it worth it? Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who…