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US Millennials story 705x705 - Updates from Italy: How is wine fairing as lockdown eases?

Millennials’ time has come in the US wine category

They have been heralded as both saviours and destroyers of the US wine industry. Thanks to Covid, the Millennials are now calling the shots in the world’s largest and most valuable wine market. Like it or not, the large and influential Millennial…
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Brazil’s wine drinking population expands

Between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers. Who is being recruited to wine, and what trends are we seeing in the market? 2020 has been a good year for wine in Brazil. This year has seen consumers…
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Land of hope in the UK wine industry

The wine category has been an unlikely success story of the UK’s Covid-afflicted year, but long-term issues remain If the Covid era has proved anything, it is that wine still has a place in UK consumer hearts. Faced with an unprecedented…
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Australia’s wine drinkers go local

Amid the turmoil of Covid and climate change, Australia’s wine producers are finding a silver lining in the surge of goodwill towards them from domestic consumers It has been a year to remember – and also forget – for Australia’s wine…
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China goes ex growth – for now

After a tumultuous decade of growth, China’s wine market is gripped by an economic crisis years in the making, plus a short term coronavirus crisis that has decimated the on-premise. The shape of the wine market’s recovery will determine…
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Wine brands in Germany: Changing times

The recent lockdown period may provide an acceleration to an emerging trend in Germany’s wine market towards more aspirational, consumer-centric brands, promoted on social media and sold through the market’s growing wine e-commerce channel
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Netherlands returns to the new normal

As Netherlands emerges from the coronavirus, the long term pattern of drinking less wine, thinking more about health, and spending more per bottle, looks like being re-established
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A question of youth for wine in Sweden

After an unusual summer season where wine volumes are expected to climb as more Swedes choose to stock up on bag in box and head out to the islands, the market will revert to its long-term trends – and the problems of engaging young adults…
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Updates from Italy: How is wine fairing as lockdown eases?

Pierpaolo Penco, Italy Country Manager at Wine Intelligence, reflects on the impact of Covid-19 on the wine market in Italy, focusing on insights from the Wine Intelligence Italy Wine Landscapes 2020 report, released this week   WI:  How…