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Brazil’s wine drinking population expands
Between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers. Who is being recruited to wine, and what trends are we seeing in the market?
2020 has been a good year for wine in Brazil. This year has seen consumers…

Land of hope in the UK wine industry
The wine category has been an unlikely success story of the UK’s Covid-afflicted year, but long-term issues remain
If the Covid era has proved anything, it is that wine still has a place in UK consumer hearts. Faced with an unprecedented…

Australia’s wine drinkers go local
Amid the turmoil of Covid and climate change, Australia’s wine producers are finding a silver lining in the surge of goodwill towards them from domestic consumers
It has been a year to remember – and also forget – for Australia’s wine…

China goes ex growth – for now
After a tumultuous decade of growth, China’s wine market is gripped by an economic crisis years in the making, plus a short term coronavirus crisis that has decimated the on-premise. The shape of the wine market’s recovery will determine…

Wine brands in Germany: Changing times
The recent lockdown period may provide an acceleration to an emerging trend in Germany’s wine market towards more aspirational, consumer-centric brands, promoted on social media and sold through the market’s growing wine e-commerce channel

Netherlands returns to the new normal
As Netherlands emerges from the coronavirus, the long term pattern of drinking less wine, thinking more about health, and spending more per bottle, looks like being re-established

A question of youth for wine in Sweden
After an unusual summer season where wine volumes are expected to climb as more Swedes choose to stock up on bag in box and head out to the islands, the market will revert to its long-term trends – and the problems of engaging young adults…

Updates from Italy: How is wine fairing as lockdown eases?
Pierpaolo Penco, Italy Country Manager at Wine Intelligence, reflects on the impact of Covid-19 on the wine market in Italy, focusing on insights from the Wine Intelligence Italy Wine Landscapes 2020 report, released this week
WI: How…
Recent Posts
- Swedish wine drinkers associate organic wine with being better for one’s health, and sustainable wine with being more prestigious and expensive
- Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020
- Millennials’ time has come in the US wine category
- Proportion of wine drinkers who would consider buying wine online in the future
- UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals
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