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Key Triggers to Online Wine Purchasing

  With so much information to convey, wine buying is often a complex process, making the digital environment ideally suited to selling it. The wine industry was quick to recognise this, giving the sector a head start over other alcoholic drinks,…
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How wine can keep its lead in e-commerce

While the Covid era is still very much in evidence – just ask the residents of Shanghai - its effects are now receding in most of the world’s major markets. This week, the wine world met again at ProWein, for the first time since 2019,…
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Does social media impact wine choice?

  Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…
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Digitally savvy and adventurous wine consumers will drive Brazil’s wine market

Against the backdrop of a global decline in wine consumption in 2020, the volume of still wine consumed in Brazil grew by +28%, boosted by an expanding wine-drinker base and more adventurous consumers Although global wine consumption declined…
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One in five South Korean wine drinkers now purchase wine online

Legalised ecommerce, plus growing home-premise consumption, ignites interest in the wine category In an era of disruption that characterised the ongoing Covid-19 pandemic, the most significant development of the past year in the South Korean…
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E-commerce for wine is a mainstream channel for Chinese wine drinkers and is becoming a meaningful channel in other key markets

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The hidden cost of wine retail’s ecommerce miracle

Wine retailers around the world largely survived the pandemic by pivoting rapidly and successfully to selling online as well as in store. Post-lockdown, the economics of this enforced omnichannel approach will come under more scrutiny. As part…
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TYPICAL SPEND ON WINE ONLINE (PER BOTTLE) IS HIGHER THAN SPEND IN STORE IN THE UK