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Proportion of wine drinkers who would consider buying wine online in the future

  Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…
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Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…
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Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
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Brazil’s wine drinking population expands

Between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers. Who is being recruited to wine, and what trends are we seeing in the market? 2020 has been a good year for wine in Brazil. This year has seen consumers…
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Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

What do our most read articles of the year reveal about the things that matter to the wine industry in this rollercoaster year? Throughout this remarkable year, Wine Intelligence has been keeping a close eye on how consumers around the world…
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Strong momentum for online wine buying post-pandemic in US, China and UK

Future intentions data suggests that online wine buying will continue to grow in importance in the key consumption markets of China, US and UK where the momentum shift to online wine buying is the strongest Following the initial boost in purchasing…
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Online wine shopping continues to increase in Germany

German wine drinkers are drinking wine more frequently and – in line with global trends – shopping more online for wine, especially younger consumers The impact of the COVID-19 pandemic on the German wine market and consumers’ wine consumption…
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US market sees most significant rise in proportion of wine drinkers purchasing wine online

US market sees most significant rise in the proportion of regular wine drinkers purchasing wine online, accelerated by the impact of Covid-19; a quarter of US wine drinkers now use online channel for wine purchase   (click image to view…
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China goes ex growth – for now

After a tumultuous decade of growth, China’s wine market is gripped by an economic crisis years in the making, plus a short term coronavirus crisis that has decimated the on-premise. The shape of the wine market’s recovery will determine…