Archive for category: Online

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2017: rewind

In our last Network News of the year, we take a look at our most influential stories from 2017
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Social media’s disappointing numbers game

Businesses are pouring resources into social media content – but is it worth it? Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who…
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Tier 2 cities, no longer a second thought

Most of the media attention about wine still focuses in Tier 1 cities like Shanghai, while the real growth story is now in Tier 2 Although we often hear China described as an “awakening dragon” or a booming economy that rivals the…
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The future is now

China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.
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The undiscovered country

The UK online wine scene is becoming a bit more understandable, but there are still many unknowns.
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No home run yet for the US online channel

Americans’ use of the internet to buy wine has been lagging, but it’s starting to catch up
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The apps have it

Popular wine apps may be changing how UK consumers purchase and enjoy wine
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The learning web

The internet is becoming an increasingly important tool for teaching German consumers about wine
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Is social just local?

Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair