Archive for category: Online

2017: rewind

In our last Network News of the year, we take a look at our most influential stories from 2017

Social media’s disappointing numbers game

Businesses are pouring resources into social media content – but is it worth it? Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who…

Tier 2 cities, no longer a second thought

Most of the media attention about wine still focuses in Tier 1 cities like Shanghai, while the real growth story is now in Tier 2 Although we often hear China described as an “awakening dragon” or a booming economy that rivals the…

The future is now

China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.

The undiscovered country

The UK online wine scene is becoming a bit more understandable, but there are still many unknowns.

No home run yet for the US online channel

Americans’ use of the internet to buy wine has been lagging, but it’s starting to catch up

The apps have it

Popular wine apps may be changing how UK consumers purchase and enjoy wine

The learning web

The internet is becoming an increasingly important tool for teaching German consumers about wine

Is social just local?

Wine Intelligence and Geisenheim University kick off their collaboration by showcasing research suggesting that social media strategy is very much a local affair