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UK infographic image 705x705 - Global wine trend predictions for 2020 – how did we do?

TYPICAL SPEND ON WINE ONLINE (PER BOTTLE) IS HIGHER THAN SPEND IN STORE IN THE UK

Ecommerce story image 705x705 - Global wine trend predictions for 2020 – how did we do?

Wine e-commerce’s huge opportunity in 2021

The immense surge in online wine purchasing in the past year across multiple markets offers the global wine industry an unprecedented growth opportunity – but one that might fade when lockdowns end. How will consumers be persuaded to carry…
ecommerce infographic email 705x705 - Global wine trend predictions for 2020 – how did we do?

Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany

Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…
instagram infographic image 705x705 - Global wine trend predictions for 2020 – how did we do?

Proportion of wine drinkers who are users and heavy users of Instagram

Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…
ecommerce image 705x705 - Global wine trend predictions for 2020 – how did we do?

Proportion of wine drinkers who would consider buying wine online in the future

  Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…
packaging article image 705x705 - Global wine trend predictions for 2020 – how did we do?

Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…
2020 review image 705x705 - Global wine trend predictions for 2020 – how did we do?

Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…