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Archive for category: Choice cues

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December 9, 2020
brazil infographic image 705x705 - The loyalty paradox

Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers
https://www.wineintelligence.com/wp-content/uploads/2020/12/brazil-infographic-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-09 09:10:102020-12-09 11:25:07Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers
December 9, 2020
2020 review image 705x705 - The loyalty paradox

Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
https://www.wineintelligence.com/wp-content/uploads/2020/12/2020-review-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-09 09:06:472020-12-09 09:19:53Global wine trend predictions for 2020 – how did we do?
November 4, 2020
Choice cue image 705x705 - The loyalty paradox

UK wine drinkers become less influenced by wine descriptors

Changing priorities have led to UK wine drinkers being less influenced by taste and style descriptions both in store and on labels or by matching wine with their food choices Amid the radical and enforced changes in lifestyle brought on by…
https://www.wineintelligence.com/wp-content/uploads/2020/11/Choice-cue-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-11-04 10:23:002020-11-04 13:08:18UK wine drinkers become less influenced by wine descriptors
September 1, 2020
localism image 450x450 - The loyalty paradox

Consumers increasingly turning to safer and ‘local’ wine brands during the pandemic

As the pandemic continues to influence current consumer behaviour, drinkers in key wine markets are actively turning to safe, reliable and known - often local - wine brands at the expense of smaller market share and imported brands A consistent…
https://www.wineintelligence.com/wp-content/uploads/2020/09/localism-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-09-01 19:13:232020-09-02 11:45:34Consumers increasingly turning to safer and ‘local’ wine brands during the pandemic
August 28, 2019
music study image 450x450 - The loyalty paradox

The decline of the decisive shopper

In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands? Most of us think that the choices we make to inform our decisions are based upon rational thought…
https://www.wineintelligence.com/wp-content/uploads/2019/08/music-study-image.jpg 756 756 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-08-28 08:56:312019-09-04 11:44:08The decline of the decisive shopper
December 12, 2017
top stories 768x768 - The loyalty paradox

2017: rewind

In our last Network News of the year, we take a look at our most influential stories from 2017
https://www.wineintelligence.com/wp-content/uploads/2017/12/top-stories.jpg 9977 9977 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-12-12 10:13:492019-05-09 15:16:132017: rewind
November 14, 2017
eco matters - The loyalty paradox

Eco matters

Wines made using organic, biodynamic and sustainable practices are becoming better known, but consumer confusion persists
https://www.wineintelligence.com/wp-content/uploads/2017/11/eco-matters.png 468 468 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-11-14 11:09:162019-05-09 15:13:33Eco matters
November 14, 2017
shutterstock 532274260 - The loyalty paradox

The choice monster

Proliferation of options in consumer goods is a fact of 21st century life, but is it a good thing?
https://www.wineintelligence.com/wp-content/uploads/2017/11/shutterstock_532274260.jpg 4016 6016 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-11-14 11:09:142019-05-09 15:12:50The choice monster
March 28, 2017
Man at crossroads 150x150 1 - The loyalty paradox

The loyalty paradox

Why our obsession with creating loyal customers may be a fool’s errand If we think about it, it’s very rare to buy more than we really need (at least on purpose). Unless we are a collector (or highly paid footballer), we don’t…
https://www.wineintelligence.com/wp-content/uploads/2017/03/Man-at-crossroads-150x150-1.jpg 150 150 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-03-28 17:36:002019-05-09 14:19:12The loyalty paradox
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