https://www.wineintelligence.com/wp-content/uploads/2020/12/brazil-infographic-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-09 09:10:102020-12-09 11:25:07Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers
Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers
https://www.wineintelligence.com/wp-content/uploads/2020/12/2020-review-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-09 09:06:472020-12-09 09:19:53Global wine trend predictions for 2020 – how did we do?
Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
https://www.wineintelligence.com/wp-content/uploads/2020/11/Choice-cue-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-11-04 10:23:002020-11-04 13:08:18UK wine drinkers become less influenced by wine descriptors
Changing priorities have led to UK wine drinkers being less influenced by taste and style descriptions both in store and on labels or by matching wine with their food choices Amid the radical and enforced changes in lifestyle brought on by…
https://www.wineintelligence.com/wp-content/uploads/2020/09/localism-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-09-01 19:13:232020-09-02 11:45:34Consumers increasingly turning to safer and ‘local’ wine brands during the pandemic
As the pandemic continues to influence current consumer behaviour, drinkers in key wine markets are actively turning to safe, reliable and known - often local - wine brands at the expense of smaller market share and imported brands A consistent…
https://www.wineintelligence.com/wp-content/uploads/2019/08/music-study-image.jpg 756 756 Alice Brockman-More https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Alice Brockman-More2019-08-28 08:56:312019-09-04 11:44:08The decline of the decisive shopper
In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands? Most of us think that the choices we make to inform our decisions are based upon rational thought…
https://www.wineintelligence.com/wp-content/uploads/2017/12/top-stories.jpg 9977 9977 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-12-12 10:13:492019-05-09 15:16:132017: rewind
In our last Network News of the year, we take a look at our most influential stories from 2017
https://www.wineintelligence.com/wp-content/uploads/2017/11/eco-matters.png 468 468 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-11-14 11:09:162019-05-09 15:13:33Eco matters
Wines made using organic, biodynamic and sustainable practices are becoming better known, but consumer confusion persists
https://www.wineintelligence.com/wp-content/uploads/2017/11/shutterstock_532274260.jpg 4016 6016 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-11-14 11:09:142019-05-09 15:12:50The choice monster
Proliferation of options in consumer goods is a fact of 21st century life, but is it a good thing?
https://www.wineintelligence.com/wp-content/uploads/2017/03/Man-at-crossroads-150x150-1.jpg 150 150 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-03-28 17:36:002019-05-09 14:19:12The loyalty paradox
Why our obsession with creating loyal customers may be a fool’s errand If we think about it, it’s very rare to buy more than we really need (at least on purpose). Unless we are a collector (or highly paid footballer), we don’t…
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