Archive for category: Choice cues

music study image 450x450 - Shades of judgement

The decline of the decisive shopper

In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands? Most of us think that the choices we make to inform our decisions are based upon rational thought…
top stories 768x768 - Shades of judgement

2017: rewind

In our last Network News of the year, we take a look at our most influential stories from 2017
eco matters - Shades of judgement

Eco matters

Wines made using organic, biodynamic and sustainable practices are becoming better known, but consumer confusion persists
shutterstock 532274260 - Shades of judgement

The choice monster

Proliferation of options in consumer goods is a fact of 21st century life, but is it a good thing?
Man at crossroads 150x150 1 - Shades of judgement

The loyalty paradox

Why our obsession with creating loyal customers may be a fool’s errand If we think about it, it’s very rare to buy more than we really need (at least on purpose). Unless we are a collector (or highly paid footballer), we don’t…
Australia e1490712835357 - Shades of judgement

Notes of leather

Describing a wine’s taste for a mass consumer audience is a tricky task – is it worth it? Conveying the essence of both the style and flavour of a wine is an enduring challenge of the category. How can a few words on a wine label…
Give and take - Shades of judgement

Turning point?

America’s voters have opted for a very different future. Their attitude to wine seems to be changing too. As much of the world focused its attention on the US in 2016, the Wine Intelligence team have also been focusing on the world’s…
Jiuxian promotion2 - Shades of judgement

Journey of 1,000 miles

Wine is slowly becoming a mainstream drink in China, led by the young and educated
Bottle colours - Shades of judgement

Shades of judgement

How changing the colour of packaging can boost likelihood to buy