Archive for category: Choice cues

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Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers
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Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
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UK wine drinkers become less influenced by wine descriptors

Changing priorities have led to UK wine drinkers being less influenced by taste and style descriptions both in store and on labels or by matching wine with their food choices Amid the radical and enforced changes in lifestyle brought on by…
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Consumers increasingly turning to safer and ‘local’ wine brands during the pandemic

As the pandemic continues to influence current consumer behaviour, drinkers in key wine markets are actively turning to safe, reliable and known - often local - wine brands at the expense of smaller market share and imported brands A consistent…
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The decline of the decisive shopper

In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands? Most of us think that the choices we make to inform our decisions are based upon rational thought…
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2017: rewind

In our last Network News of the year, we take a look at our most influential stories from 2017
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Eco matters

Wines made using organic, biodynamic and sustainable practices are becoming better known, but consumer confusion persists
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The choice monster

Proliferation of options in consumer goods is a fact of 21st century life, but is it a good thing?
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The loyalty paradox

Why our obsession with creating loyal customers may be a fool’s errand If we think about it, it’s very rare to buy more than we really need (at least on purpose). Unless we are a collector (or highly paid footballer), we don’t…