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packaging article image 705x705 - Women more likely to increase wine consumption across six key consumption markets

Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…
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Brazil’s wine drinking population expands

Between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers. Who is being recruited to wine, and what trends are we seeing in the market? 2020 has been a good year for wine in Brazil. This year has seen consumers…
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In Canada, Millennial consumers drove the increased purchase of alternative packaging for wine during 2020, with Gen Z drinkers increasing their purchase of boxed wine more than others

In Canada, Millennial consumers drove the increased purchase of alternative packaging for wine during 2020, with Gen Z drinkers increasing their purchase of boxed wine more than others   Insights such as this will be available in the new…
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Over 1/5 (22%) of US regular wine drinkers reside in 5 metropolitan areas in the USA

Insights such as this will be available in the new Wine Intelligence US Wine Consumer Observatory 2021, which will be the one-stop shop for businesses selling wine in the US. The US Observatory will consist of 13 Wine Intelligence reports and…
chart of the week 17.11.2020 705x705 - Women more likely to increase wine consumption across six key consumption markets

Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour; clear reduction in alcohol consumption in Spain and Russia Click image to view larger Insights are from the IWSR…
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Poland´s rise to the top 5 wine markets

Poland climbed 9 places to become the 5th most attractive wine market in the Wine Intelligence Global Compass 2020 Market Attractiveness report. What is fuelling this growth? Back in 2017, we predicted an “exciting period of growth” ahead…
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Wine consumers increasingly cautious as 2020 progresses

Wine consumers are becoming more cautious and pessimistic about their likelihood to socialize and travel in the future, even when the current levels of Covid-19 subside with the exception being in Germany and China, where optimism about the…
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Wine enjoying mini-boom in the Covid-19 era, but economic clouds on horizon

Wine drinkers across key consumption markets have been turning more often to wine during the Covid-19 pandemic, spurred by new ‘lockdown’ occasions and more drinking outside of mealtimes; however, this new data raises concerns about the…
women story 705x705 - Women more likely to increase wine consumption across six key consumption markets

Women more likely to increase wine consumption across six key consumption markets

In the pre-pandemic world, male regular wine drinkers typically drank wine on around 15-20% more occasions than female regular wine drinkers. Our latest research, published this week, suggests that the recent growth in wine drinking during…