Archive for category: All news

Search:

OR

us low no infographic image 1 705x705 - Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake

 
China image 2 705x705 - Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

Growing consumer demand for wine in China in 2021

After a 32% drop in the value of wine sold in China in 2020, the market is expected to return to 2019 levels as Chinese consumers' wine engagement increases Exactly one year ago on March 3rd 2020, Wine Intelligence reported that wine volumes…
US SOLA infographic image 705x705 - Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

Stating that a wine is made with organic grapes drives purchase more than wine showing the USDA organic logo

Interested in a global perspective? 
Canada story image 705x705 - Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

Hard seltzer draws away Canadian wine drinkers during pandemic

Canada’s wine drinking population has fallen during the pandemic, with hard seltzer gaining ground, particularly among younger adults, while wine volumes have been underpinned by committed drinkers starting ‘wine o’clock’ earlier   Wine…
packaging article image 705x705 - Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…
brazil story image 705x705 - Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

Brazil’s wine drinking population expands

Between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers. Who is being recruited to wine, and what trends are we seeing in the market? 2020 has been a good year for wine in Brazil. This year has seen consumers…
Canada image 705x705 - Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

In Canada, Millennial consumers drove the increased purchase of alternative packaging for wine during 2020, with Gen Z drinkers increasing their purchase of boxed wine more than others

In Canada, Millennial consumers drove the increased purchase of alternative packaging for wine during 2020, with Gen Z drinkers increasing their purchase of boxed wine more than others   Insights such as this will be available in the new…
metropolitan areas image 705x705 - Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

Over 1/5 (22%) of US regular wine drinkers reside in 5 metropolitan areas in the USA

Insights such as this will be available in the new Wine Intelligence US Wine Consumer Observatory 2021, which will be the one-stop shop for businesses selling wine in the US. The US Observatory will consist of 13 Wine Intelligence reports and…
chart of the week 17.11.2020 705x705 - Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour; clear reduction in alcohol consumption in Spain and Russia Click image to view larger Insights are from the IWSR…