Archive for category: Vinitrac

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LDA drinkers in US 705x705 - Label Testing Video

Younger LDA wine drinkers in the US seek reassurance cues from wine labels

When focusing on our target wine consumers, we often default to one of two archetypes – a younger, hip, urban dweller, typically holding down some kind of digital or creative job or, an educated, high earning, well respected, thoughtful and…
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Why is wine brand awareness declining in Australia?

Pandemic-related shifts in sentiment appear to be behind the fall in Australian consumers’ recall of wine brands over the past 12 months Over the past year, Australia has experienced the most widespread decline in wine brand awareness among…
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The new habits of the post-virus world

Once the coronavirus outbreak is contained, how will markets and consumers behave? The word ‘unprecedented’ is often misused – not so at the moment. This morning around half of the world’s population have awoken to a lifestyle they…
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The India opportunity

Wine Intelligence will be working with Sonal Holland MW to run the first wave of Vinitrac® in India and publish the first India Landscapes report in September 2018   The potential for wine in India is always a good subject for…
vinitrac 01 - Label Testing Video

Press release: First Vinitrac® survey for Indian wine consumers

For Immediate Release: Tuesday 5 June 2018 Wine Intelligence, in partnership with Sonal Holland MW, to launch first Vinitrac® survey for Indian wine consumers and publish India Landscapes 2018 This July, Wine Intelligence, in collaboration…
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