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UK Sparkling 21 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Can sparkling wine fizz in inflationary times?

  Traditionally, tough economic times have meant tough times for the sparkling wine category. The recessions of the early 2000s and 2008-09 coincided with declines in volume and value of sparkling wine, particularly for Champagne.   During…
Low and No Story Image 705x705 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022

For brand managers and innovation leaders in the wine category who like a challenge, the no-alcohol and lower alcohol wine sectors represent, respectively, the Everest and K2 of the industry. Nothing is more exciting – and frustrating –…
US Premium 2021 BLANK - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Older, more affluent consumers drive the US wine market

  Although the wine category in the US holds an 11% volume share – equal to that of spirits – the category’s future is facing a number of challenges. Wine volumes in the US are expected to continue on a downward trajectory, especially…
LDA drinkers in US 705x705 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success

A lot of recent media attention has focused on the demographic crisis looming in the wine category. And for good reason: the numbers are scary. In late 2020, Wine Intelligence, a division of IWSR Group, undertook an analysis of its long-run…
person at laptop 2

Does social media impact wine choice?

  Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…
UK Portraits 2021 blank - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Recruitment shortfall among wine drinkers in the US and China [infographic]

The US and China wine markets are experiencing decreasing levels of recruitment of new wine drinkers. How can wine businesses engage with legal drinking age (LDA) Gen Z wine drinkers? (Click on the infographic to enlarge it)   You may also…
brazil story image 705x705 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Digitally savvy and adventurous wine consumers will drive Brazil’s wine market

Against the backdrop of a global decline in wine consumption in 2020, the volume of still wine consumed in Brazil grew by +28%, boosted by an expanding wine-drinker base and more adventurous consumers Although global wine consumption declined…
wine rack

Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics

    Whilst 1/3rd of premium drinkers in more established markets (US and UK) are aged 55+, younger LDA drinkers dominate the premium wine opportunity in growth markets, such as Brazil and South Korea, and in emerging wine markets, such as…
cans image 705x705 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Canned wine continues to grow ahead of other formats, albeit from a very small base, in key global markets such as the USA. At a time when the volume of wine consumed in many mature markets is flattening off or in decline, it’s perhaps no…