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Millennials’ time has come in the US wine category
They have been heralded as both saviours and destroyers of the US wine industry. Thanks to Covid, the Millennials are now calling the shots in the world’s largest and most valuable wine market.
Like it or not, the large and influential Millennial…

Gen Z drinkers in Australia are now drinking wine more frequently than Millennials
Gen Z drinkers in Australia are now drinking wine more frequently than Millennials, having increased their frequency of wine consumption more than other drinkers during 2020
Insights such as this will be available in the new Wine Intelligence Australia…

US wine consumption growth led by Millennials and Gen X
In the US, wine consumption growth has been by led by Millennial and Gen X drinkers, followed closely by Gen Z (21-24). However, Boomers+, who account for over 1/3rd of US regular wine drinkers have not increased their wine consumption frequency…

Russia’s wine revolution
In this year's annual Global Compass wine market attractiveness report, Russia has shot up 23 places into the top 10 -- partly due to Russia's younger generation of well-travelled adults swapping their parents' vodka for wine
For the past seven…

A question of youth for wine in Sweden
After an unusual summer season where wine volumes are expected to climb as more Swedes choose to stock up on bag in box and head out to the islands, the market will revert to its long-term trends – and the problems of engaging young adults…

Mocktail anyone?
Moderation is a trend ringing in the ears of the wine industry – and as it suffuses the behaviour of the rising generation of drinkers, it is likely to be a factor in the industry for decades to come
Since 2007, the proportion of regular…

Schrodinger’s Millennial
Depending on who you believe, millennial consumers in the UK are either great news for the wine category or an unfolding catastrophe. Who is right?
What are those millennials up to? The question rings round boardrooms and marketing departments…
Recent Posts
- GROWING WINE INVOLVEMENT AND CONNECTION WITH WINE AMONGST RUSSIAN WINE DRINKERS
- TYPICAL SPEND ON WINE ONLINE (PER BOTTLE) IS HIGHER THAN SPEND IN STORE IN THE UK
- Economic worries and Covid temper Russia’s wine renaissance
- EXCLUSIVE AND TAILORED OFFERS ARE KEY DRIVERS OF ONLINE WINE PURCHASING FOR MILLENNIAL DRINKERS
- FAIRTRADE IS A STRONG PURCHASE DRIVER OF WINE IN THE UK
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