Archive for category: Millennials

Mocktail image 450x450 - Back to reality

Mocktail anyone?

Moderation is a trend ringing in the ears of the wine industry – and as it suffuses the behaviour of the rising generation of drinkers, it is likely to be a factor in the industry for decades to come Since 2007, the proportion of regular…
millennials 450x450 - Back to reality

Schrodinger’s Millennial

Depending on who you believe, millennial consumers in the UK are either great news for the wine category or an unfolding catastrophe. Who is right? What are those millennials up to? The question rings round boardrooms and marketing departments…
LHJ 150x150 - Back to reality

Back to reality

A few reasons to challenge accepted wisdom on Millennials and the wine category MUST: Fermenting Ideas, a brand-new wine summit launched this summer in suburban Lisbon, has just announced it will return next year. A forum where winemakers,…