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Archive for category: Millennials

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May 25, 2022
UK Sparkling 21 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Can sparkling wine fizz in inflationary times?

  Traditionally, tough economic times have meant tough times for the sparkling wine category. The recessions of the early 2000s and 2008-09 coincided with declines in volume and value of sparkling wine, particularly for Champagne.   During…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/09/UK-Sparkling-21.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-05-25 13:02:392022-05-25 13:02:42Can sparkling wine fizz in inflationary times?
March 29, 2022
Low and No Story Image 705x705 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022

For brand managers and innovation leaders in the wine category who like a challenge, the no-alcohol and lower alcohol wine sectors represent, respectively, the Everest and K2 of the industry. Nothing is more exciting – and frustrating –…
https://www.wineintelligence.com/wp-content/uploads/2021/03/Low-and-No-Story-Image.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-03-29 17:30:522022-03-30 11:38:35Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022
March 2, 2022
US Premium 2021 BLANK - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Older, more affluent consumers drive the US wine market

  Although the wine category in the US holds an 11% volume share – equal to that of spirits – the category’s future is facing a number of challenges. Wine volumes in the US are expected to continue on a downward trajectory, especially…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/11/US-Premium-2021-BLANK.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-03-02 08:57:272022-03-02 08:57:29Older, more affluent consumers drive the US wine market
February 16, 2022
LDA drinkers in US 705x705 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success

A lot of recent media attention has focused on the demographic crisis looming in the wine category. And for good reason: the numbers are scary. In late 2020, Wine Intelligence, a division of IWSR Group, undertook an analysis of its long-run…
https://www.wineintelligence.com/wp-content/uploads/2021/08/LDA-drinkers-in-US.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-02-16 11:34:512022-02-17 12:43:43Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success
August 31, 2021
person at laptop 2

Does social media impact wine choice?

  Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…
https://www.wineintelligence.com/wp-content/uploads/2021/08/How-will-consumer-needs-prompt-wine-ecommerce-models-to-evolve-post-Covid-19-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-31 22:52:522021-09-01 06:32:38Does social media impact wine choice?
August 24, 2021
UK Portraits 2021 blank - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Recruitment shortfall among wine drinkers in the US and China [infographic]

The US and China wine markets are experiencing decreasing levels of recruitment of new wine drinkers. How can wine businesses engage with legal drinking age (LDA) Gen Z wine drinkers? (Click on the infographic to enlarge it)   You may also…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/07/UK-Portraits-2021-blank.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-24 21:59:482021-08-25 12:26:27Recruitment shortfall among wine drinkers in the US and China [infographic]
July 21, 2021
brazil story image 705x705 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Digitally savvy and adventurous wine consumers will drive Brazil’s wine market

Against the backdrop of a global decline in wine consumption in 2020, the volume of still wine consumed in Brazil grew by +28%, boosted by an expanding wine-drinker base and more adventurous consumers Although global wine consumption declined…
https://www.wineintelligence.com/wp-content/uploads/2020/12/brazil-story-image.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-07-21 09:10:412021-07-21 10:24:33Digitally savvy and adventurous wine consumers will drive Brazil’s wine market
July 21, 2021
wine rack

Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics

    Whilst 1/3rd of premium drinkers in more established markets (US and UK) are aged 55+, younger LDA drinkers dominate the premium wine opportunity in growth markets, such as Brazil and South Korea, and in emerging wine markets, such as…
https://www.wineintelligence.com/wp-content/uploads/2021/03/portugal-story-image-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-07-21 08:04:042021-07-28 11:56:00Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics
June 30, 2021
cans image  705x705 - 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Canned wine continues to grow ahead of other formats, albeit from a very small base, in key global markets such as the USA. At a time when the volume of wine consumed in many mature markets is flattening off or in decline, it’s perhaps no…
https://www.wineintelligence.com/wp-content/uploads/2020/09/cans-image-.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-06-30 11:40:112021-07-27 22:27:256 key factors wine businesses should consider when evaluating the opportunity for wine in cans
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Latest Reports

  • Wine E commerce 2022 36x36 - Wine E-commerce 2022Wine E-commerce 2022May 11, 2022 - 4:06 pm
  • Opportunities in Lower and No alcohol wine 2022 36x36 - Opportunities in Lower and No-Alcohol Wine 2022Opportunities in Lower and No-Alcohol Wine 2022April 6, 2022 - 1:01 pm
  • Thumbnail Master CURRENT 2022 36x36 - China Portraits 2022China Portraits 2022March 30, 2022 - 11:09 am
  • Wine Intelligence Portugal Portraits 2021 36x36 - Portugal Portraits 2021Portugal Portraits 2021March 2, 2022 - 10:55 am
  • SOLA 2022 Opportunities in Sustainable Organic and Alternative Wine 36x36 - SOLA 2022: Opportunities in Sustainable, Organic and Alternative WineSOLA 2022: Opportunities in Sustainable, Organic and Alternative WineFebruary 28, 2022 - 10:26 am

Latest Press Releases

  • JuP article thumbnail 36x36 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundPress Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundMay 11, 2022 - 11:30 am
  • UK Portraits 2021 blank 36x36 - Press Release: South Korea Closes in on the US as Most Attractive Global Wine MarketPress Release: South Korea Closes in on the US as Most Attractive Global Wine MarketSeptember 28, 2021 - 1:02 pm
  • Global Wine Brand Power Index 2021 3 36x36 - Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwidePress release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwideApril 28, 2021 - 8:15 am
  • IWSR logo 36x36 - Press release: IWSR announces acquisition of Wine IntelligencePress release: IWSR announces acquisition of Wine IntelligenceJanuary 18, 2021 - 10:51 am
  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am

Recent Posts

  • Can sparkling wine fizz in inflationary times?
  • How wine can keep its lead in e-commerce
  • Wine brand equity stabilising after Covid, but yet to fully rebound
  • Growing opportunity for lower alcohol wine in the US market
  • How can wine brands survive the looming consumer spending crunch?

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