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Thumbnail Sweden Wine Landscapes 2 - Wine category becomes more egalitarian as consumer wine knowledge declines

Is Sweden’s decade-long love affair with wine about to end?

  Sweden’s wine market is very much one of solid success - but one whose growth over the next few years may well be confined to ‘hot’ areas rather than category-wide. Sweden has all the hallmarks of a mature market: good – and relatively…
spend on wine 450x450 - Wine category becomes more egalitarian as consumer wine knowledge declines

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
Organic 450x450 - Wine category becomes more egalitarian as consumer wine knowledge declines

When will sustainability matter to wine consumers?

  The concept of sustainability – in all its forms and definitions – has become a powerful driver of consumer sentiment in recent years. Brands from categories as diverse as airlines and accountancy firms have rushed to burnish their sustainability…
spend on wine 2 450x450 - Wine category becomes more egalitarian as consumer wine knowledge declines

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…