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In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future
In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future
Insights such as this will be available in the new Wine Intelligence Sweden Wine Consumer Observatory 2021,…

Growing opportunity for wine in cans across markets, with the exception of in Canada
Awareness, purchase and purchase consideration of wine in a can: 2020 vs 2017

Sweden’s alternative view of wine packaging
The Swedish wine market continues to provide promising opportunities for alternative packaging formats beyond 75cl glass and bag-in-box and compared with other global markets, there is much more openness and willingness to purchase alternative…

A question of youth for wine in Sweden
After an unusual summer season where wine volumes are expected to climb as more Swedes choose to stock up on bag in box and head out to the islands, the market will revert to its long-term trends – and the problems of engaging young adults…

Crisis, what crisis?
Wine drinkers in Sweden, Netherlands and Germany have taken the virus pandemic in their stride, suggesting the disruption to the wine market will be minimised
When the Covid-19 virus swept the planet early in 2020, most countries locked their…

What does sustainability mean throughout the world?
Following our Global SOLA report, our recently published country specific mini-SOLAs for Australia, Canada, Sweden, the US and the UK examine ethical consumerism in the wine industry in greater detail
Last month, we released our latest insights…

Sweden’s fizzical embrace
Amid an overall decline of still wine and spirit volumes in Sweden, sparkling wine is seeing impressive growth and elevated interest amongst consumers
As a country known for focusing on healthy living, Sweden is becoming a place where…

Swedes get virtuous
Sweden as a nation is on a health kick, drinking less and exercising more. Alcohol volumes are declining, including wine, but Swedes are now thinking more about their tipple – and willing to spend more.
In the idealised outsiders’…
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