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spend on wine 450x450 - Sweden’s alternative view of wine packaging

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
Organic 450x450 - Sweden’s alternative view of wine packaging

When will sustainability matter to wine consumers?

  The concept of sustainability – in all its forms and definitions – has become a powerful driver of consumer sentiment in recent years. Brands from categories as diverse as airlines and accountancy firms have rushed to burnish their sustainability…
spend on wine 2 450x450 - Sweden’s alternative view of wine packaging

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
wine bottles in store

Wine consumption surged in select markets in 2020 – but how will consumer behaviour change going forward?

Leaps in wine consumption do not often happen in mature markets, yet for some countries, such as Germany, Sweden, and the UK, wine consumption surged in 2020, reversing previous trends of long-term decline or static consumption. In many cases,…
US infographic 20.01.2021 705x705 - Sweden’s alternative view of wine packaging

Frequency of wine consumption increasing compared with 2019 levels

       
Sweden SOLA Infographic 20.01.2021 705x705 - Sweden’s alternative view of wine packaging

Swedish wine drinkers associate organic wine with being better for one’s health, and sustainable wine with being more prestigious and expensive

In February 2021, Wine Intelligence will publish two reports on sustainable, organic and lower-alcohol wine. Global SOLA 2021: Opportunities in Sustainable, Organic and Alternative Wines 2021 will focus on Australia, Canada, Japan, Sweden,…
sweden infographic thumbnail 705x705 - Sweden’s alternative view of wine packaging

In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future

In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future Insights such as this will be available in the new Wine Intelligence Sweden Wine Consumer Observatory 2021,…
wine glass and can 705x705 - Sweden’s alternative view of wine packaging

Growing opportunity for wine in cans across markets, with the exception of in Canada

Awareness, purchase and purchase consideration of wine in a can: 2020 vs 2017
sweden packaging 450x450 - Sweden’s alternative view of wine packaging

Sweden’s alternative view of wine packaging

The Swedish wine market continues to provide promising opportunities for alternative packaging formats beyond 75cl glass and bag-in-box and compared with other global markets, there is much more openness and willingness to purchase alternative…