Archive for category: France

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Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
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The AB label (ie organic wines label) is the best performer with 52% of French wine consumers stating it encourages them (or would encourage them) to buy a wine

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Portugal vs France

With the publication this week of our latest two COVID-19 Impact Reports for Portugal and France, Wine Intelligence’s Luis Osorio and Jean-Philippe Perrouty reflect on the consumer insights, and broader economic context, revealed by the reports Portugal…
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Wine drinking in France: Less wine, more opportunities

France Landscapes 2019 reveals that although wine consumption remains in decline, consumers are becoming more involved with the category and drinking wine at more diverse occasions Talk of declining wine consumption in France is as old as…
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Move over Champagne

Six things you need to know about the French market for sparkling wine, according to Wine Intelligence’s Avignon office Back in 2017 France ranked third in the world for sparkling wine consumption, just behind Germany and Italy.* It…