Archive for category: Moderation

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Growing opportunity for lower alcohol wine in the US market

As has been well documented, consumer interest in moderating consumption of alcohol has been steadily increasing over the past decade, creating a long-term market opportunity for, amongst other things, lower alcohol wine. And yet, so far, wine…
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Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022

For brand managers and innovation leaders in the wine category who like a challenge, the no-alcohol and lower alcohol wine sectors represent, respectively, the Everest and K2 of the industry. Nothing is more exciting – and frustrating –…
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Older, more affluent consumers drive the US wine market

  Although the wine category in the US holds an 11% volume share – equal to that of spirits – the category’s future is facing a number of challenges. Wine volumes in the US are expected to continue on a downward trajectory, especially…
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Global wine industry predictions for 2021 – how did we do?

Our annual exercise in soothsaying 12 months ago predicted investment and upheaval in e-commerce, more wine in cans, plus growth in the ‘wine seltzer’ category. So what did 2021 bring? After the rollercoaster of 2020, our main prediction…
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What are the opportunities for the no/low-alcohol wine category?

Consumer interest in more moderate drinking has been steadily increasing over the past decade, creating a potential long-term market opportunity for low-alcohol and no-alcohol wines. However thus far, wine with less alcohol in it, and for that…
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6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Canned wine continues to grow ahead of other formats, albeit from a very small base, in key global markets such as the USA. At a time when the volume of wine consumed in many mature markets is flattening off or in decline, it’s perhaps no…
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Encouraging signs for Portugal’s wine market in 2021

The latest Portugal Wine Landscapes 2021 shows that despite on-trade closures and the lack of tourists, the wine industry in Portugal still had some winners in terms of premiumisation and increased wine drinking occasions throughout 2020 2020,…
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Can wine ride the moderation wave?

According to our latest report, Opportunities for Low- and No-Alcohol Wine 2021, there is a growing movement towards moderation, particularly among younger consumers, creating a need for healthier options, more control, and, most importantly,…
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Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

What do our most read articles of the year reveal about the things that matter to the wine industry in this rollercoaster year? Throughout this remarkable year, Wine Intelligence has been keeping a close eye on how consumers around the world…