Archive for category: Moderation

Search:

OR

cans image 705x705 - The plural drinker

6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Canned wine continues to grow ahead of other formats, albeit from a very small base, in key global markets such as the USA. At a time when the volume of wine consumed in many mature markets is flattening off or in decline, it’s perhaps no…
Portugal story image 705x705 - The plural drinker

Encouraging signs for Portugal’s wine market in 2021

The latest Portugal Wine Landscapes 2021 shows that despite on-trade closures and the lack of tourists, the wine industry in Portugal still had some winners in terms of premiumisation and increased wine drinking occasions throughout 2020 2020,…
Low and No Story Image 705x705 - The plural drinker

Can wine ride the moderation wave?

According to our latest report, Opportunities for Low- and No-Alcohol Wine 2021, there is a growing movement towards moderation, particularly among younger consumers, creating a need for healthier options, more control, and, most importantly,…
headlines thumbnail 705x705 - The plural drinker

Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

What do our most read articles of the year reveal about the things that matter to the wine industry in this rollercoaster year? Throughout this remarkable year, Wine Intelligence has been keeping a close eye on how consumers around the world…
sweden story wiw 450x450 - The plural drinker

A question of youth for wine in Sweden

After an unusual summer season where wine volumes are expected to climb as more Swedes choose to stock up on bag in box and head out to the islands, the market will revert to its long-term trends – and the problems of engaging young adults…
Wine data article 450x450 - The plural drinker

Wellness, moderation and wine in the US

Wine Intelligence CEO Lulie Halstead spoke at the Wine Market Council event Wine Data 2020 on the subject of wellness and moderation and how these are impacting the future of wine
Hard seltzer image 2 450x450 - The plural drinker

The surge of hard seltzer

“Perfect storm” threat to wine in the US from decreasing consumption and hard seltzer taking centre stage The story of the US wine market for the last 20 years has been one of more or less continually increasing sales. It’s been an unstoppable…
plurality image 2 450x450 - The plural drinker

The plural drinker

The biggest threat to the wine industry in the next decade may be coming from regular wine drinkers substituting wine for other drinks at certain occasions, such as hard seltzer and cannabis wine Until recently, wine has managed to navigate…