Archive for category: Moderation

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A question of youth for wine in Sweden

After an unusual summer season where wine volumes are expected to climb as more Swedes choose to stock up on bag in box and head out to the islands, the market will revert to its long-term trends – and the problems of engaging young adults…
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Wellness, moderation and wine in the US

Wine Intelligence CEO Lulie Halstead spoke at the Wine Market Council event Wine Data 2020 on the subject of wellness and moderation and how these are impacting the future of wine
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The surge of hard seltzer

“Perfect storm” threat to wine in the US from decreasing consumption and hard seltzer taking centre stage The story of the US wine market for the last 20 years has been one of more or less continually increasing sales. It’s been an unstoppable…
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The plural drinker

The biggest threat to the wine industry in the next decade may be coming from regular wine drinkers substituting wine for other drinks at certain occasions, such as hard seltzer and cannabis wine Until recently, wine has managed to navigate…