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Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
Portugal story image 705x705 - And suddenly, Portugal was trendy

Understanding the Portuguese Wine Consumer

  Wine in the Portuguese market was a success story pre-pandemic, but has suffered from closure of the on-trade and lack of tourism during Covid. Wine is expected to recover strongly over the next five years. In the post-Covid world, the…
Portugal story image 705x705 - And suddenly, Portugal was trendy

Interest in exclusive-label wines drives competition in the Portuguese wine market

  Wine in the Portuguese market was a success story pre-pandemic, but has suffered from closure of the on-trade and lack of tourism during Covid. Wine is expected to recover strongly over the next five years. In the post-Covid world,…
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Are wine brands built in the on-trade?

It is common to hear that “wine brands are built in the on-trade”, but are consumers really more exposed to brands in restaurants than they are when browsing for wine in supermarkets or specialist wine shops? Multiple times I have heard…
Portugal story image 705x705 - And suddenly, Portugal was trendy

SINAIS ENCORAJADORES PARA O MERCADO DE VINHOS PORTUGUESES EM 2021

O mais recente Portugal Wine Landscapes 2021 mostra que, apesar do encerramento do comércio e da falta de turistas, a indústria do vinho em Portugal ainda teve alguns vencedores em termos de premiumização do mercado e aumento das ocasiões…
Portugal story image 705x705 - And suddenly, Portugal was trendy

Encouraging signs for Portugal’s wine market in 2021

The latest Portugal Wine Landscapes 2021 shows that despite on-trade closures and the lack of tourists, the wine industry in Portugal still had some winners in terms of premiumisation and increased wine drinking occasions throughout 2020 2020,…
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Portugal vs France

With the publication this week of our latest two COVID-19 Impact Reports for Portugal and France, Wine Intelligence’s Luis Osorio and Jean-Philippe Perrouty reflect on the consumer insights, and broader economic context, revealed by the reports Portugal…
Portugal Landscapes 450x450 - And suddenly, Portugal was trendy

Press release: Premiumisation trend takes hold in Portugal

For Immediate Release: 2 March 2020   BEGINS Premiumisation trend takes hold in Portugal as regular wine consumers embrace higher prices and become move involved in the category, according to the latest Wine Intelligence report The…
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And suddenly, Portugal was trendy

Luis Osorio, Country Manager for Portugal and Lisbon native, reflects on the revival in fortunes of his home country and how this is affecting wine drinkers in the latest Portugal Wine Landscapes 2020 report When I moved to the UK, six years…