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portugal story image 1 705x705 - Portugal: the Euro Vision

Are wine brands built in the on-trade?

It is common to hear that “wine brands are built in the on-trade”, but are consumers really more exposed to brands in restaurants than they are when browsing for wine in supermarkets or specialist wine shops? Multiple times I have heard…
Portugal story image 705x705 - Portugal: the Euro Vision

SINAIS ENCORAJADORES PARA O MERCADO DE VINHOS PORTUGUESES EM 2021

O mais recente Portugal Wine Landscapes 2021 mostra que, apesar do encerramento do comércio e da falta de turistas, a indústria do vinho em Portugal ainda teve alguns vencedores em termos de premiumização do mercado e aumento das ocasiões…
Portugal story image 705x705 - Portugal: the Euro Vision

Encouraging signs for Portugal’s wine market in 2021

The latest Portugal Wine Landscapes 2021 shows that despite on-trade closures and the lack of tourists, the wine industry in Portugal still had some winners in terms of premiumisation and increased wine drinking occasions throughout 2020 2020,…
france portugal story image 450x450 - Portugal: the Euro Vision

Portugal vs France

With the publication this week of our latest two COVID-19 Impact Reports for Portugal and France, Wine Intelligence’s Luis Osorio and Jean-Philippe Perrouty reflect on the consumer insights, and broader economic context, revealed by the reports Portugal…
Portugal Landscapes 450x450 - Portugal: the Euro Vision

Press release: Premiumisation trend takes hold in Portugal

For Immediate Release: 2 March 2020   BEGINS Premiumisation trend takes hold in Portugal as regular wine consumers embrace higher prices and become move involved in the category, according to the latest Wine Intelligence report The…
lisbon story image 450x450 - Portugal: the Euro Vision

And suddenly, Portugal was trendy

Luis Osorio, Country Manager for Portugal and Lisbon native, reflects on the revival in fortunes of his home country and how this is affecting wine drinkers in the latest Portugal Wine Landscapes 2020 report When I moved to the UK, six years…
Portugal 450x450 - Portugal: the Euro Vision

Portugal’s penchant for a premium “bargain”

A mature market is experiencing some lively changes in the way upscale wine is sold, according to our latest Portugal Landscapes 2019 report. Despite being one of the most established markets for wine with one of the highest per capita…
China workshop 768x768 - Portugal: the Euro Vision

Fast forward

China’s pace of change means wine market business models need to evolve rapidly to keep up
Portugal - Portugal: the Euro Vision

Portugal: the Euro Vision

Can the EU’s most southwesterly outpost turn football and singing success into an economic comeback? In Portugal, green is the colour of hope. It carries quite an important meaning, if not for the happiest reasons: it is believed that…