Archive for category: Packaging

Good things come in average sized packages

Younger drinkers in the UK lead the opportunity for considering alternative wine packaging in the future, even though those who purchase wine in formats beyond the standard 75cl bottles remains small Creating new ways of serving and delivering…

The young and alternative

Young consumers in Australia are becoming more comfortable buying wine in alternative size formats compared to their older peers as ‘wine in a can’ infiltrates the market. What does this mean for the standard 750ml bottle? Will we always…

Younger wine consumers more comfortable with alternative size formats, compared to older consumers - BeverageDaily

On 20th April 2018, Rachel Arthur of BeverageDaily reported on Wine Intelligence's Wine Packaging Formats and Closures in the Australian Market 2018 report. "Younger wine drinkers in Australia are more comfortable with buying wine in alternative…

Press Release: Young consumers in Australia are more comfortable buying wine in alternative size formats compared to their older peers, according to a new report by Wine Intelligence

For Immediate Release: Thursday 12 April 2018 Young consumers in Australia are more comfortable buying wine in alternative size formats compared to their older peers, according to a new report by Wine Intelligence The most recent report published…

Keeping an open mind on closures

Cork is still king in the consumer’s mind, but how do other closures stack up across the world? Cork is an extraordinary substance. It is light, flexible, can withstand forces of compression and tension that would destroy many other materials.…

Denomination dominates drinks design awards

Rowena Curlewis, CEO of specialist drinks design agency Denomination, reflects on their success at this year's Harpers Design Awards 2017. With more trophies than they can count and the honour of being named 2017's Design Agency of the Year,…

From a land down under

A radical overhaul of alcohol taxation and innovative packaging design could have a deep and lasting impact on the Australian wine market Last week, Wine Intelligence’s London office welcomed Australia & New Zealand Country Manager…

Are we really that bad at innovation?

Our observations show that the wine industry is full of new ideas, but consumers often aren’t interested

Happy New Deal

International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated…