Archive for category: Packaging

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Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…
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In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future

In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future Insights such as this will be available in the new Wine Intelligence Sweden Wine Consumer Observatory 2021,…
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Do we have packaging mobility in wine yet?

A notable consequence of the pandemic is the extent to which people in general are re-evaluating their previous existences and reimagining their future behaviour – will it result in a reshaping of the wine packaging landscape? For many years…
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Australian wine drinkers yet to embrace wine in cans

Awareness of alternative wine formats, including cans and casks is rising in this new atmosphere of pragmatism and eco-awareness in Australia. So why aren’t more people buying them? It’s a good time to be thinking about wine packaging formats.…
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Growing opportunity for wine in cans across markets, with the exception of in Canada

Awareness, purchase and purchase consideration of wine in a can: 2020 vs 2017
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Pandemic unlocking growing opportunity for alternative wine formats in US and Canada

Wine consumers in the US and Canada are reappraising their relationship with different wine formats – cans, box wine and other non-glass formats – now seeing them in a new and more positive light ‘Never let a crisis go to waste’ is…
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Alternative formats for wine gain traction in UK

Over the past three years the UK’s wine drinkers have grown more open-minded about alternative wine packaging formats that save weight, offer value and avoid waste; and the recent lockdown may have boosted this trend The UK wine market has…
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Sweden’s alternative view of wine packaging

The Swedish wine market continues to provide promising opportunities for alternative packaging formats beyond 75cl glass and bag-in-box and compared with other global markets, there is much more openness and willingness to purchase alternative…
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Good things come in average sized packages

Younger drinkers in the UK lead the opportunity for considering alternative wine packaging in the future, even though those who purchase wine in formats beyond the standard 75cl bottles remains small Creating new ways of serving and delivering…