https://www.wineintelligence.com/wp-content/uploads/2018/10/Label-.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2018-10-02 10:59:102018-10-02 11:23:33What’s the ‘face index’ of your wine label?
Chinese consumers still expect higher quality and price from the conventional wine labels with château or vineyard imagery As a quantitative researcher (also born and raised in China), I’m inclined to believe things are much easier…
https://www.wineintelligence.com/wp-content/uploads/2018/09/branding.jpg 680 680 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-09-05 10:47:402018-09-14 11:28:58The three traps of label design
We should spend more time talking about wine labels, because they matter more than ever before – and badly-executed ones can be disastrous for your brand The wine label has a central role in wine marketing, but – some notable exceptions…
https://www.wineintelligence.com/wp-content/uploads/2018/01/Labels-2.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-01-23 12:41:132018-01-23 13:15:59Worth a thousand words: What a wine label tells your consumer
Ahead of the UK Label Designs report later this week, we look at what a wine label tells your consumer First impressions are always important, and this is definitely true when it comes to wine labels. While a number of factors often lead…
https://www.wineintelligence.com/wp-content/uploads/2017/02/US-Label-Design-2017-1-e1486460516526.jpg 428 428 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-02-07 14:25:502017-02-07 14:25:50Go boutique or go bust?
Does it pay to stand out, or do middle of the road label designs reap dividends? Wine Intelligence investigates with our latest report, US Label Design 2017. A wine label has a lot to achieve in such a small space; it not only has to communicate…
https://www.wineintelligence.com/wp-content/uploads/2016/02/chinese-new-year-decorations-traditions-1-300x3001.jpg 300 300 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-02-15 17:44:472016-02-15 18:01:16Happy New Deal
International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated…
https://www.wineintelligence.com/wp-content/uploads/2016/02/Bottle-shapes-with-blank-labels-01-300x300.jpg 300 300 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-02-15 17:44:362016-02-15 17:44:36Labels - how does yours compare?
The most recent survey on label preferences continues to improve our industry benchmark for label design
https://www.wineintelligence.com/wp-content/uploads/2015/07/project-norm.png 505 505 Emma Barnes-Webb https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Emma Barnes-Webb2015-07-27 10:02:122016-02-16 10:16:39Setting a label standard
Wine Intelligence now provides an industry benchmark for wine label testing
https://www.wineintelligence.com/wp-content/uploads/2015/07/Bottle-colours.png 416 769 Emma Barnes-Webb https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Emma Barnes-Webb2015-07-13 15:58:582015-07-29 12:21:22Shades of judgement
How changing the colour of packaging can boost likelihood to buy
https://www.wineintelligence.com/wp-content/uploads/2015/06/rui-2.png 168 239 Emma Barnes-Webb https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Emma Barnes-Webb2015-06-15 14:25:532015-07-30 12:55:22Chateau of A Hundred Prices