https://www.wineintelligence.com/wp-content/uploads/2020/12/2020-review-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-09 09:06:472020-12-09 09:19:53Global wine trend predictions for 2020 – how did we do?
Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
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What do our most read articles of the year reveal about the things that matter to the wine industry in this rollercoaster year? Throughout this remarkable year, Wine Intelligence has been keeping a close eye on how consumers around the world…
https://www.wineintelligence.com/wp-content/uploads/2018/10/Label-.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2018-10-02 10:59:102019-05-09 15:54:11What’s the ‘face index’ of your wine label?
Chinese consumers still expect higher quality and price from the conventional wine labels with château or vineyard imagery As a quantitative researcher (also born and raised in China), I’m inclined to believe things are much easier…
https://www.wineintelligence.com/wp-content/uploads/2018/09/branding.jpg 680 680 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-09-05 10:47:402019-05-09 15:51:13The three traps of label design
We should spend more time talking about wine labels, because they matter more than ever before – and badly-executed ones can be disastrous for your brand The wine label has a central role in wine marketing, but – some notable exceptions…
https://www.wineintelligence.com/wp-content/uploads/2018/01/Labels-2.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-01-23 12:41:132019-05-09 15:20:24Worth a thousand words: What a wine label tells your consumer
Ahead of the UK Label Designs report later this week, we look at what a wine label tells your consumer First impressions are always important, and this is definitely true when it comes to wine labels. While a number of factors often…
https://www.wineintelligence.com/wp-content/uploads/2017/02/US-Label-Design-2017-1-e1486460516526.jpg 428 428 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-02-07 14:25:502019-05-09 14:13:54Go boutique or go bust?
Does it pay to stand out, or do middle of the road label designs reap dividends? Wine Intelligence investigates with our latest report, US Label Design 2017. A wine label has a lot to achieve in such a small space; it not only has to…
https://www.wineintelligence.com/wp-content/uploads/2016/02/chinese-new-year-decorations-traditions-1-300x3001.jpg 300 300 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-02-15 17:44:472019-05-08 16:16:37Happy New Deal
International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated…
https://www.wineintelligence.com/wp-content/uploads/2016/02/Bottle-shapes-with-blank-labels-01-300x300.jpg 300 300 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-02-15 17:44:362019-05-08 16:13:54Labels – how does yours compare?
The most recent survey on label preferences continues to improve our industry benchmark for label design
https://www.wineintelligence.com/wp-content/uploads/2015/07/project-norm.png 505 505 Emma Sciara https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Emma Sciara2015-07-27 10:02:122019-05-08 15:23:20Setting a label standard
Wine Intelligence now provides an industry benchmark for wine label testing
- Swedish wine drinkers associate organic wine with being better for one’s health, and sustainable wine with being more prestigious and expensive
- Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020
- Millennials’ time has come in the US wine category
- Proportion of wine drinkers who would consider buying wine online in the future
- UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals