Archive for category: Wine labels

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Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada

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The AB label (ie organic wines label) is the best performer with 52% of French wine consumers stating it encourages them (or would encourage them) to buy a wine

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Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
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Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

What do our most read articles of the year reveal about the things that matter to the wine industry in this rollercoaster year? Throughout this remarkable year, Wine Intelligence has been keeping a close eye on how consumers around the world…
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What’s the ‘face index’ of your wine label?

Chinese consumers still expect higher quality and price from the conventional wine labels with château or vineyard imagery As a quantitative researcher (also born and raised in China), I’m inclined to believe things are much easier…
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The three traps of label design

We should spend more time talking about wine labels, because they matter more than ever before – and badly-executed ones can be disastrous for your brand The wine label has a central role in wine marketing, but – some notable exceptions…
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Worth a thousand words: What a wine label tells your consumer

Ahead of the UK Label Designs report later this week, we look at what a wine label tells your consumer First impressions are always important, and this is definitely true when it comes to wine labels. While a number of factors often…
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Go boutique or go bust?

Does it pay to stand out, or do middle of the road label designs reap dividends? Wine Intelligence investigates with our latest report, US Label Design 2017. A wine label has a lot to achieve in such a small space; it not only has to…
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Happy New Deal

International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated…