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Archive for category: Wine labels

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August 18, 2021
spend on wine 2 450x450 - Go boutique or go bust?

Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine-2.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-18 10:05:202021-08-18 10:08:31Wine category becomes more egalitarian as consumer wine knowledge declines
March 3, 2021
LN infographic image 2 705x705 - Go boutique or go bust?

Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada

https://www.wineintelligence.com/wp-content/uploads/2021/03/LN-infographic-image-2.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-03-03 10:44:512021-04-21 10:33:20Intent to purchase a wine that states it is lower in alcohol is higher in Australia, and of interest to around a quarter of drinkers in the UK, US and Canada
February 17, 2021
France Labels infographic 705x705 - Go boutique or go bust?

The AB label (ie organic wines label) is the best performer with 52% of French wine consumers stating it encourages them (or would encourage them) to buy a wine

https://www.wineintelligence.com/wp-content/uploads/2021/02/France-Labels-infographic.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2021-02-17 09:54:032021-03-03 10:33:23The AB label (ie organic wines label) is the best performer with 52% of French wine consumers stating it encourages them (or would encourage them) to buy a wine
December 9, 2020
2020 review image 705x705 - Go boutique or go bust?

Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
https://www.wineintelligence.com/wp-content/uploads/2020/12/2020-review-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-09 09:06:472020-12-09 09:19:53Global wine trend predictions for 2020 – how did we do?
December 2, 2020
headlines thumbnail 705x705 - Go boutique or go bust?

Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

What do our most read articles of the year reveal about the things that matter to the wine industry in this rollercoaster year? Throughout this remarkable year, Wine Intelligence has been keeping a close eye on how consumers around the world…
https://www.wineintelligence.com/wp-content/uploads/2020/12/headlines-thumbnail.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-02 10:23:332020-12-02 10:43:22Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020
October 2, 2018
Label  450x450 - Go boutique or go bust?

What’s the ‘face index’ of your wine label?

Chinese consumers still expect higher quality and price from the conventional wine labels with château or vineyard imagery As a quantitative researcher (also born and raised in China), I’m inclined to believe things are much easier…
https://www.wineintelligence.com/wp-content/uploads/2018/10/Label-.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2018-10-02 10:59:102019-05-09 15:54:11What’s the ‘face index’ of your wine label?
September 5, 2018
branding 450x450 - Go boutique or go bust?

The three traps of label design

We should spend more time talking about wine labels, because they matter more than ever before – and badly-executed ones can be disastrous for your brand The wine label has a central role in wine marketing, but – some notable exceptions…
https://www.wineintelligence.com/wp-content/uploads/2018/09/branding.jpg 680 680 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-09-05 10:47:402019-05-09 15:51:13The three traps of label design
January 23, 2018
Labels 2 - Go boutique or go bust?

Worth a thousand words: What a wine label tells your consumer

Ahead of the UK Label Designs report later this week, we look at what a wine label tells your consumer First impressions are always important, and this is definitely true when it comes to wine labels. While a number of factors often…
https://www.wineintelligence.com/wp-content/uploads/2018/01/Labels-2.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-01-23 12:41:132019-05-09 15:20:24Worth a thousand words: What a wine label tells your consumer
February 7, 2017
US Label Design 2017 1 e1486460516526 - Go boutique or go bust?

Go boutique or go bust?

Does it pay to stand out, or do middle of the road label designs reap dividends? Wine Intelligence investigates with our latest report, US Label Design 2017. A wine label has a lot to achieve in such a small space; it not only has to…
https://www.wineintelligence.com/wp-content/uploads/2017/02/US-Label-Design-2017-1-e1486460516526.jpg 428 428 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-02-07 14:25:502019-05-09 14:13:54Go boutique or go bust?
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Latest Press Releases

  • JuP article thumbnail 36x36 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundPress Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundMay 11, 2022 - 11:30 am
  • UK Portraits 2021 blank 36x36 - Press Release: South Korea Closes in on the US as Most Attractive Global Wine MarketPress Release: South Korea Closes in on the US as Most Attractive Global Wine MarketSeptember 28, 2021 - 1:02 pm
  • Global Wine Brand Power Index 2021 3 36x36 - Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwidePress release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwideApril 28, 2021 - 8:15 am
  • IWSR logo 36x36 - Press release: IWSR announces acquisition of Wine IntelligencePress release: IWSR announces acquisition of Wine IntelligenceJanuary 18, 2021 - 10:51 am
  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am

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