Archive for category: Wine labels

What’s the ‘face index’ of your wine label?

Chinese consumers still expect higher quality and price from the conventional wine labels with château or vineyard imagery As a quantitative researcher (also born and raised in China), I’m inclined to believe things are much easier…

The three traps of label design

We should spend more time talking about wine labels, because they matter more than ever before – and badly-executed ones can be disastrous for your brand The wine label has a central role in wine marketing, but – some notable exceptions…

Worth a thousand words: What a wine label tells your consumer

Ahead of the UK Label Designs report later this week, we look at what a wine label tells your consumer First impressions are always important, and this is definitely true when it comes to wine labels. While a number of factors often lead…

Go boutique or go bust?

Does it pay to stand out, or do middle of the road label designs reap dividends? Wine Intelligence investigates with our latest report, US Label Design 2017. A wine label has a lot to achieve in such a small space; it not only has to communicate…

Happy New Deal

International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated…

Labels - how does yours compare?

The most recent survey on label preferences continues to improve our industry benchmark for label design

Setting a label standard

Wine Intelligence now provides an industry benchmark for wine label testing

Shades of judgement

How changing the colour of packaging can boost likelihood to buy

Chateau of A Hundred Prices

If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu