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Netherlands WIW 450x450 - Wine brand equity stabilising after Covid, but yet to fully rebound

Premiumisation and sparkling wines compensate for shrinking Dutch wine population.

The number of wine drinkers in the Netherlands has slumped in the last five years and that is putting a downward pressure on the consumption of wine in the market. The overall wine volumes have fallen by 8% in the same five-year period. There…
spend on wine 450x450 - Wine brand equity stabilising after Covid, but yet to fully rebound

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…