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spend on wine 450x450 - What’s driving Mexico’s wine boom?

Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
Mexico Landscapes 2021 Pic - What’s driving Mexico’s wine boom?

Strong Millennial wine opportunity in Mexico

As the Mexican wine market continues to evolve, there is a growing opportunity for a broader range of wines, particularly with Millennial wine drinkers. As recently as 2016, typical Mexican wine consumers were aged around 40; today, 59% of…
Mexico Landscapes 2021 Pic - What’s driving Mexico’s wine boom?

What’s driving Mexico’s wine boom?

Mexico is creeping slowly onto the radar of the wine trade. But what are the reasons behind Mexicans’ growing enthusiasm for vino?