Archive for category: Marketing

wsvf - The choice monster

Wine Intelligence Wine & Spirits Virtual Fair Webinars

On the 9th and 10th of June 2020, Wine Intelligence participated in the world’s first virtual wine & spirits packaging value chain trade show by hosting a virtual stand and running three webinars. For those of you who missed it, we have included the presentations below. Please click on any of the presentations to view.
Marketing image 450x450 - The choice monster

Press release: Wine Intelligence highlights five focus areas for wine marketers during and after COVID-19

For immediate release: 20th April 2020  BEGINS   Wine Intelligence CEO Lulie Halstead reflects on five key focus areas for wine marketers during and after COVID-19, based on the evidence presented in a range of marketing theory…
Marketing image 450x450 - The choice monster

Marketing wine during and after COVID-19

Reflecting on the evidence of research studies in marketing theory and practice, from the present day back to the days of the Great Depression, Wine Intelligence CEO Lulie Halstead highlights five focus areas for wine marketeers to consider,…
JuP article thumbnail 450x450 - The choice monster

Reward and pain: How the brain decides what to purchase

The human brain is still struggling, in evolutionary terms, to master the notion of money. In the absence of a more sophisticated management system, it uses its ancient pain and reward mechanisms – with some interesting consequences for those of us charged with selling wine
Marketing 450x450 - The choice monster

What is marketing for anyway?

Many wine producers remain caught in a negative feedback loop of producing commodity products at lower prices in a buyer’s market. Can they learn something from a cardboard box? A few weeks ago I had the pleasure of giving the keynote…
Minorities vs. majorities 768x768 - The choice monster

Minorities vs majorities

Consumer behaviour is fraught with misplaced assumptions and paradoxes designed to catch out unwary brand managers. But there are some powerful learnings for those willing to embrace the topic in all its contradictory glory   The…
Place your ad here 768x768 - The choice monster

Signalling effect: Go big or go home

Do consumers care if a brand is marketing itself in an expensive way? An expensive engagement ring signals long term commitment rather than short term intention; a hand-written letter signals thoughtful and planned care rather than last minute…
eco matters - The choice monster

Eco matters

Wines made using organic, biodynamic and sustainable practices are becoming better known, but consumer confusion persists
shutterstock 532274260 - The choice monster

The choice monster

Proliferation of options in consumer goods is a fact of 21st century life, but is it a good thing?