https://www.wineintelligence.com/wp-content/uploads/2020/05/wsvf.jpg 244 257 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-06-30 09:52:292020-07-15 10:01:16Wine Intelligence Wine & Spirits Virtual Fair Webinars
On the 9th and 10th of June 2020, Wine Intelligence participated in the world’s first virtual wine & spirits packaging value chain trade show by hosting a virtual stand and running three webinars. For those of you who missed it, we have included the presentations below. Please click on any of the presentations to view.
https://www.wineintelligence.com/wp-content/uploads/2020/04/Marketing-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-04-20 11:37:202020-04-20 11:37:20Press release: Wine Intelligence highlights five focus areas for wine marketers during and after COVID-19
For immediate release: 20th April 2020 BEGINS Wine Intelligence CEO Lulie Halstead reflects on five key focus areas for wine marketers during and after COVID-19, based on the evidence presented in a range of marketing theory…
https://www.wineintelligence.com/wp-content/uploads/2020/04/Marketing-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-04-15 16:17:182020-06-23 13:58:34Marketing wine during and after COVID-19
Reflecting on the evidence of research studies in marketing theory and practice, from the present day back to the days of the Great Depression, Wine Intelligence CEO Lulie Halstead highlights five focus areas for wine marketeers to consider,…
https://www.wineintelligence.com/wp-content/uploads/2019/10/JuP-article-thumbnail.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2019-10-22 09:55:192019-10-22 09:55:22Reward and pain: How the brain decides what to purchase
The human brain is still struggling, in evolutionary terms, to master the notion of money. In the absence of a more sophisticated management system, it uses its ancient pain and reward mechanisms – with some interesting consequences for those of us charged with selling wine
https://www.wineintelligence.com/wp-content/uploads/2019/05/Marketing.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2019-05-14 09:56:122019-05-14 09:56:12What is marketing for anyway?
Many wine producers remain caught in a negative feedback loop of producing commodity products at lower prices in a buyer’s market. Can they learn something from a cardboard box? A few weeks ago I had the pleasure of giving the keynote…
https://www.wineintelligence.com/wp-content/uploads/2018/04/Minorities-vs.-majorities.jpg 2362 2362 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-04-24 11:53:002019-01-07 11:30:13Minorities vs majorities
Consumer behaviour is fraught with misplaced assumptions and paradoxes designed to catch out unwary brand managers. But there are some powerful learnings for those willing to embrace the topic in all its contradictory glory The…
https://www.wineintelligence.com/wp-content/uploads/2018/02/Place-your-ad-here-.jpg 2362 2362 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2018-02-06 11:11:312019-05-09 15:24:36Signalling effect: Go big or go home
Do consumers care if a brand is marketing itself in an expensive way? An expensive engagement ring signals long term commitment rather than short term intention; a hand-written letter signals thoughtful and planned care rather than last minute…
https://www.wineintelligence.com/wp-content/uploads/2017/11/eco-matters.png 468 468 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-11-14 11:09:162019-05-09 15:13:33Eco matters
Wines made using organic, biodynamic and sustainable practices are becoming better known, but consumer confusion persists
https://www.wineintelligence.com/wp-content/uploads/2017/11/shutterstock_532274260.jpg 4016 6016 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-11-14 11:09:142019-05-09 15:12:50The choice monster
Proliferation of options in consumer goods is a fact of 21st century life, but is it a good thing?
- Swedish wine drinkers associate organic wine with being better for one’s health, and sustainable wine with being more prestigious and expensive
- Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020
- Millennials’ time has come in the US wine category
- Proportion of wine drinkers who would consider buying wine online in the future
- UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals