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Archive for category: Marketing

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March 29, 2022
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Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022

For brand managers and innovation leaders in the wine category who like a challenge, the no-alcohol and lower alcohol wine sectors represent, respectively, the Everest and K2 of the industry. Nothing is more exciting – and frustrating –…
https://www.wineintelligence.com/wp-content/uploads/2021/03/Low-and-No-Story-Image.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-03-29 17:30:522022-03-30 11:38:35Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022
March 2, 2022
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Older, more affluent consumers drive the US wine market

  Although the wine category in the US holds an 11% volume share – equal to that of spirits – the category’s future is facing a number of challenges. Wine volumes in the US are expected to continue on a downward trajectory, especially…
https://www.wineintelligence.com/wp-content/uploads/edd/2021/11/US-Premium-2021-BLANK.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2022-03-02 08:57:272022-03-02 08:57:29Older, more affluent consumers drive the US wine market
August 31, 2021
person at laptop 2

Does social media impact wine choice?

  Although wine influencers on social media platforms such as TikTok and Instagram are becoming increasingly prevalent, regular wine drinkers in markets including the US, China and the UK continue to rely more heavily on friends and family…
https://www.wineintelligence.com/wp-content/uploads/2021/08/How-will-consumer-needs-prompt-wine-ecommerce-models-to-evolve-post-Covid-19-1.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-31 22:52:522021-09-01 06:32:38Does social media impact wine choice?
August 18, 2021
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Wine category becomes more egalitarian as consumer wine knowledge declines

Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly appear. In terms of global wine…
https://www.wineintelligence.com/wp-content/uploads/2020/09/spend-on-wine-2.jpg 756 756 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Serina Aswani2021-08-18 10:05:202021-08-18 10:08:31Wine category becomes more egalitarian as consumer wine knowledge declines
June 30, 2020
wsvf - What is marketing for anyway?

Wine Intelligence Wine & Spirits Virtual Fair Webinars

On the 9th and 10th of June 2020, Wine Intelligence participated in the world’s first virtual wine & spirits packaging value chain trade show by hosting a virtual stand and running three webinars. For those of you who missed it, we have included the presentations below. Please click on any of the presentations to view.
https://www.wineintelligence.com/wp-content/uploads/2020/05/wsvf.jpg 244 257 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-06-30 09:52:292021-04-26 16:36:46Wine Intelligence Wine & Spirits Virtual Fair Webinars
April 20, 2020
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Press release: Wine Intelligence highlights five focus areas for wine marketers during and after COVID-19

For immediate release: 20th April 2020  BEGINS   Wine Intelligence CEO Lulie Halstead reflects on five key focus areas for wine marketers during and after COVID-19, based on the evidence presented in a range of marketing theory…
https://www.wineintelligence.com/wp-content/uploads/2020/04/Marketing-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-04-20 11:37:202020-04-20 11:37:20Press release: Wine Intelligence highlights five focus areas for wine marketers during and after COVID-19
April 15, 2020
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Marketing wine during and after COVID-19

Reflecting on the evidence of research studies in marketing theory and practice, from the present day back to the days of the Great Depression, Wine Intelligence CEO Lulie Halstead highlights five focus areas for wine marketeers to consider,…
https://www.wineintelligence.com/wp-content/uploads/2020/04/Marketing-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-04-15 16:17:182020-06-23 13:58:34Marketing wine during and after COVID-19
October 22, 2019
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Reward and pain: How the brain decides what to purchase

The human brain is still struggling, in evolutionary terms, to master the notion of money. In the absence of a more sophisticated management system, it uses its ancient pain and reward mechanisms – with some interesting consequences for those of us charged with selling wine
https://www.wineintelligence.com/wp-content/uploads/2019/10/JuP-article-thumbnail.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2019-10-22 09:55:192019-10-22 09:55:22Reward and pain: How the brain decides what to purchase
May 14, 2019
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What is marketing for anyway?

Many wine producers remain caught in a negative feedback loop of producing commodity products at lower prices in a buyer’s market. Can they learn something from a cardboard box? A few weeks ago I had the pleasure of giving the keynote…
https://www.wineintelligence.com/wp-content/uploads/2019/05/Marketing.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2019-05-14 09:56:122019-05-14 09:56:12What is marketing for anyway?
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  • Opportunities in Lower and No alcohol wine 2022 36x36 - Opportunities in Lower and No-Alcohol Wine 2022Opportunities in Lower and No-Alcohol Wine 2022April 6, 2022 - 1:01 pm

Latest Press Releases

  • JuP article thumbnail 36x36 - Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundPress Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully ReboundMay 11, 2022 - 11:30 am
  • UK Portraits 2021 blank 36x36 - Press Release: South Korea Closes in on the US as Most Attractive Global Wine MarketPress Release: South Korea Closes in on the US as Most Attractive Global Wine MarketSeptember 28, 2021 - 1:02 pm
  • Global Wine Brand Power Index 2021 3 36x36 - Press release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwidePress release: Yellow Tail and Casillero del Diablo remain the world’s most powerful wine brands amid a picture of eroding brand equity for wine brands worldwideApril 28, 2021 - 8:15 am
  • IWSR logo 36x36 - Press release: IWSR announces acquisition of Wine IntelligencePress release: IWSR announces acquisition of Wine IntelligenceJanuary 18, 2021 - 10:51 am
  • WINE CONSUMER TRENDS IN COVID 19 ERA 36x36 - Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonPress release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizonOctober 2, 2020 - 9:01 am

Recent Posts

  • South Korea remains one of wine’s rare hotspots for growth
  • How to make an ally of cognitive dissonance in recessionary times
  • Can sustainable wine survive a cost of living crisis?
  • Can sparkling wine fizz in inflationary times?
  • How wine can keep its lead in e-commerce

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