Archive for category: Retail

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Confidence boost

Consumers are becoming more confident but less knowledgeable about their wine choices, possibly because of the way technology is affecting the way in which we access, store and filter information to inform our purchase decision, and also because…
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The decline of the decisive shopper

In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands? Most of us think that the choices we make to inform our decisions are based upon rational thought…
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How will Amazon Australia affect wine retail?

While the long-awaited launch of Amazon into the Australian market in December failed to live up the hype, there are signs that the online juggernaut is now making its presence felt At a recent Drinks Association Network Breakfast Yngve…
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2017: rewind

In our last Network News of the year, we take a look at our most influential stories from 2017
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Is there a prescription for trading up?

Tim Jackson’s MW Research Paper suggests that around 8 hours of wine education ought to do the trick
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How does wine become ‘Fine’?

When it comes to the luxury end of the wine category, beauty is in the eye of the beholder. I had the opportunity to spend two wonderful days as a guest of Nicole Rolet of Chêne Bleu last week, participating in a new think-tank style…
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Tier 2 cities, no longer a second thought

Most of the media attention about wine still focuses in Tier 1 cities like Shanghai, while the real growth story is now in Tier 2 Although we often hear China described as an “awakening dragon” or a booming economy that rivals the…
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Never mind the politics

Despite (or perhaps because of) the most extraordinary White House race in decades, Americans are drinking more wine, and spending more on it It’s difficult to know yet whether the apparent transformation of the US presidential election…
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Retail theatricals

The UK bricks-and-mortar retail scene is reinventing itself as a “brand experience” destination