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Poland’s wine market has demographics on its side
Until relatively recently, Poland’s wine market was a marginal player amid the large consumption markets in Europe. During the Cold War, it was rare to see wine in bars and on dinner tables – vodka and beer were the alcohols of choice.…
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What are the opportunities for the no/low-alcohol wine category?
Consumer interest in more moderate drinking has been steadily increasing over the past decade, creating a potential long-term market opportunity for low-alcohol and no-alcohol wines. However thus far, wine with less alcohol in it, and for that…
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Canada’s buoyant wine market masks a trend of younger adults leaving the wine category
Canada’s wine market has been in growth during the Covid era. Still wine volumes grew overall by 5% in 2020 compared with 2019, and sparkling wine by 4% over the same period, according to IWSR data.
There are plenty of broader contextual…
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New behaviours driving wine market opportunities in the UK
Following a long-term decline, wine consumption volume in the UK was boosted by the pandemic, with wine increasing enjoyed at at-home, particularly during non-food occasions. Although wine will adjust downwards in the short term, the longer-term…
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How does wine consumer behaviour in Hong Kong differ from that in China?
One of the fundamental truths about wine consumer behaviour is that, in general, the characteristics of a given geographical market reflect the unique combination of cultural, political, economic, and social factors that have been at work for…
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Why is the South Korean wine market becoming more attractive to wine businesses?
For the second year in a row, South Korea is the second most attractive wine market globally, according to the Wine Intelligence Wine Market Attractiveness Compass Model 2021. While a number of consumer, demographic, economic…
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Press Release: South Korea Closes in on the US as Most Attractive Global Wine Market
For immediate release: September 2021
BEGINS:
New Global Compass 2021 Report from Wine Intelligence Measures and Ranks Market Attractiveness for Wine in 50 Key Countries
London – The United States has once again topped the list…
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Millennials drive the sparkling wine category
Sparkling wine embraces a wide spectrum from the ultra-luxury to the everyday, but its traditional role has remained one of social joy – celebrating togetherness and often marking a notable moment in life. It’s therefore hardly surprising…
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