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Interest in exclusive-label wines drives competition in the Portuguese wine market
Wine in the Portuguese market was a success story pre-pandemic, but has suffered from closure of the on-trade and lack of tourism during Covid. Wine is expected to recover strongly over the next five years. In the post-Covid world,…
Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success
A lot of recent media attention has focused on the demographic crisis looming in the wine category. And for good reason: the numbers are scary.
In late 2020, Wine Intelligence, a division of IWSR Group, undertook an analysis of its long-run…
What will happen to Australia’s new Millennial wine drinkers in 2022?
Over the past 2 years, countries around the world have had a similar problem – the Covid-19 pandemic – but have dealt with it in a variety of ways. While some markets have adopted a much less stringent approach to controlling the…
Japanese drinkers prioritise treating themselves to better quality wines now vs pre-pandemic
With one of the longest life expectancies in the world, and one of the lowest birth-rates, Japan holds the title of the “oldest” country on the planet. According to the Statistics Bureau of Japan, nearly three in 10 are now over 65 years…
Brazil’s monthly wine drinking population doubles since 2010
If 2020 was a good year for wine in Brazil, 2021 has been spectacular in terms of a rapidly increasing monthly wine drinking population. There are now over twice as many wine drinkers in Brazil as there were in 2010, with an overall…
The consumer drivers shaping the UK wine market in 2022
A year after the UK started recovering from the first Covid-19 wave, what has changed?
In some respects, not much.
Wine category consumer attitudes, knowledge, confidence and relationships with wine brands are fairly consistent with last year’s…
The Covid accelerated shift to local wine is set to continue
A consistent theme of consumer marketing manuals is the exhortation to remain ‘close’ to your customers. The meaning of this closeness has evolved over recent decades in developed world fast-moving consumer goods (FMCG) markets.…
The great ‘natural experiment’: How has consumer behaviour with wine changed during 2020 and 2021
The 2021 Nobel prize in the field of economics was awarded to three academics (Card, Angrist and Imbens) who have provided us with new insights about both labour and education and shown how to use natural experiments to better understand…
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