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Millennials’ time has come in the US wine category
They have been heralded as both saviours and destroyers of the US wine industry. Thanks to Covid, the Millennials are now calling the shots in the world’s largest and most valuable wine market.
Like it or not, the large and influential Millennial…

Press release: IWSR announces acquisition of Wine Intelligence
For immediate release: 18 January 2021
IWSR announces acquisition of Wine Intelligence
London, UK - IWSR Drinks Market Analysis, the leading authority on the worldwide beverage alcohol industry, today announced the acquisition of London-based…

Proportion of wine drinkers who would consider buying wine online in the future
Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…

UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals
UK Portraits 2021 is due to be published in July 2021. For more information or to pre-order the report, please contact reports-shop@wineintelligence.com.

Wine packaging and the rise of e-commerce
How will the rise of e-commerce impact wine packaging?
At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…

Wine Intelligence’s industry predictions for 2021
Our annual exercise in soothsaying suggests that the next 12 months will bring more investment and upheaval in e-commerce, alternative packaging formats, plus growth in the ‘wine seltzer’ category
2020 will be remembered for many things…

The UK has lost 12.5% of its monthly wine drinking population since 2015
The main contributing factor to this loss being declining alcohol consumption, falling participation rates among lower income consumers and growing interest in other categories such as cider and gin
Recent Posts
- Swedish wine drinkers associate organic wine with being better for one’s health, and sustainable wine with being more prestigious and expensive
- Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020
- Millennials’ time has come in the US wine category
- Proportion of wine drinkers who would consider buying wine online in the future
- UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals
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