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Economic worries and Covid temper Russia’s wine renaissance
For the past five years, the story of wine in Russia has been one of growth in wine volumes and spending on wine, led by urban Millennials. The Covid pandemic, plus tax rises and currency decline, appears to have dampened momentum
The state…


FAIRTRADE IS A STRONG PURCHASE DRIVER OF WINE IN THE UK
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Ireland: a post-COVID wine renaissance?
Ireland’s wine market looks like it will emerge stronger after a year of pandemic and lockdowns, despite the twin blows of on-trade restrictions and loss of tourism revenues
It seems strange to sound a positive note about the Covid-19 pandemic…


Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market
Whilst both Millennials and Gen Z wine drinkers in the US represent the highest opportunity for both lower and no alcohol wine, their motivations and need states for seeking out these options differ
Lower alcohol and alcohol-free wines are…

Are wine brands built in the on-trade?
It is common to hear that “wine brands are built in the on-trade”, but are consumers really more exposed to brands in restaurants than they are when browsing for wine in supermarkets or specialist wine shops?
Multiple times I have heard…
Recent Posts
- GROWING WINE INVOLVEMENT AND CONNECTION WITH WINE AMONGST RUSSIAN WINE DRINKERS
- TYPICAL SPEND ON WINE ONLINE (PER BOTTLE) IS HIGHER THAN SPEND IN STORE IN THE UK
- Economic worries and Covid temper Russia’s wine renaissance
- EXCLUSIVE AND TAILORED OFFERS ARE KEY DRIVERS OF ONLINE WINE PURCHASING FOR MILLENNIAL DRINKERS
- FAIRTRADE IS A STRONG PURCHASE DRIVER OF WINE IN THE UK
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