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china wine landscapes 2021 blank - South Korea remains one of wine’s rare hotspots for growth

Opportunities for China’s wine market

  While the topline volume numbers for China's grape-based wine market are declining - the market recorded double digit volume losses in 2021 - Chinese consumers are becoming more knowledgeable about their wine, and are spending more on it…
Netherlands WIW 450x450 - South Korea remains one of wine’s rare hotspots for growth

Premiumisation and sparkling wines compensate for shrinking Dutch wine population.

The number of wine drinkers in the Netherlands has slumped in the last five years and that is putting a downward pressure on the consumption of wine in the market. The overall wine volumes have fallen by 8% in the same five-year period. There…
japan wiw story 450x450 - South Korea remains one of wine’s rare hotspots for growth

Interest in wine grows in Japan

  Still and sparkling wine in Japan had been stagnating for a few years before the pandemic hit, and in 2020 and 2021, volumes dropped by as much as 15%. The share of these wines has now dropped to below 4% of the Japanese total beverage alcohol…
Belgium wine - South Korea remains one of wine’s rare hotspots for growth

Wine drinking occasions are shifting in Belgium

  Despite a brief rally during Covid, wine has been ceding share of the beverage alcohol market in Belgium to other alcohol categories. A decade ago, wine accounted for more than a quarter of alcohol volumes in Belgium, but by 2026 is projected…
germany landscapes 2021 blank - South Korea remains one of wine’s rare hotspots for growth

An evolving consumer base for Germany’s wine market

With a solidly high per-capita consumption and a broad base of wine drinkers – one third of the entire population drink wine at least once a week – the German wine market has been a steady source of revenue for domestic and foreign producers…
Canada pic 450x450 - South Korea remains one of wine’s rare hotspots for growth

Canada’s wine market paradox

  Depending on which way you look at it, Canada’s wine market represents the best of times – and the worst of times. The glass-half-full camp would point to a long-term move towards drinking more premium wines and sparkling wines, and…
wine bottles in store

Singapore emerges as a gateway market for premium wine

  While the talk in western economies is all about inflation, recession and strained household budgets, such concerns are not top of mind in many Asian economies – at least not yet. Brand owners in the wine industry, especially those selling…
Thumbnail Sweden Wine Landscapes 2 - South Korea remains one of wine’s rare hotspots for growth

Is Sweden’s decade-long love affair with wine about to end?

  Sweden’s wine market is very much one of solid success - but one whose growth over the next few years may well be confined to ‘hot’ areas rather than category-wide. Sweden has all the hallmarks of a mature market: good – and relatively…
South Korea 2021 1 - South Korea remains one of wine’s rare hotspots for growth

South Korea remains one of wine’s rare hotspots for growth

Grape-based wine in South Korea is benefiting from societal trends, changes in habits during Covid and more health-driven millennial attitudes to become one of the country’s boom drinks categories, though for now it remains a niche product…