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Gen Z and Millennial consumers in the US look to purchase lower and non-alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake

 
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Swedish wine drinkers associate organic wine with being better for one’s health, and sustainable wine with being more prestigious and expensive

In February 2021, Wine Intelligence will publish two reports on sustainable, organic and lower-alcohol wine. Global SOLA 2021: Opportunities in Sustainable, Organic and Alternative Wines 2021 will focus on Australia, Canada, Japan, Sweden,…
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Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…
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Poland´s rise to the top 5 wine markets

Poland climbed 9 places to become the 5th most attractive wine market in the Wine Intelligence Global Compass 2020 Market Attractiveness report. What is fuelling this growth? Back in 2017, we predicted an “exciting period of growth” ahead…
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Wine’s rollercoaster in the US 2020

Our updated modelling is still predicting a flat 2020 for the US wine market, though economic confidence could drain in the crucial final quarter One of my former classmates at business school now leads a strategy department looking at the…
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Not so sparkly for the UK sparkling wine market

The UK consumer’s love affair with sparkling wine appears to be waning, though the growing domestic sparkling industry seems to be benefiting from a ‘buy local’ wave arising from lockdown Even before the impact of the recent COVID-19…
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Global wine trend predictions for 2020 – mid year update

In this most unpredictable of years, how have the trends and predictions for 2020, published in December 2019, held up?
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Wine knowledge and culture: Are they related?

An in-depth look at wine knowledge levels in Canada and Brazil reveals that it is not always the areas more typically associated with wine culture that are the most wine knowledgeable– so why is this? 
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Sparkling shifts towards everyday in Canada

Canada’s sparkling wine market is experiencing some strong growth, with Prosecco and locally produced sparkling taking the lion’s share – and it appears to be gaining momentum as a result of coronavirus A number of commentators have likened…