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Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…
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Poland´s rise to the top 5 wine markets

Poland climbed 9 places to become the 5th most attractive wine market in the Wine Intelligence Global Compass 2020 Market Attractiveness report. What is fuelling this growth? Back in 2017, we predicted an “exciting period of growth” ahead…
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Wine’s rollercoaster in the US 2020

Our updated modelling is still predicting a flat 2020 for the US wine market, though economic confidence could drain in the crucial final quarter One of my former classmates at business school now leads a strategy department looking at the…
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Not so sparkly for the UK sparkling wine market

The UK consumer’s love affair with sparkling wine appears to be waning, though the growing domestic sparkling industry seems to be benefiting from a ‘buy local’ wave arising from lockdown Even before the impact of the recent COVID-19…
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Global wine trend predictions for 2020 – mid year update

In this most unpredictable of years, how have the trends and predictions for 2020, published in December 2019, held up?
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Wine knowledge and culture: Are they related?

An in-depth look at wine knowledge levels in Canada and Brazil reveals that it is not always the areas more typically associated with wine culture that are the most wine knowledgeable– so why is this? 
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Sparkling shifts towards everyday in Canada

Canada’s sparkling wine market is experiencing some strong growth, with Prosecco and locally produced sparkling taking the lion’s share – and it appears to be gaining momentum as a result of coronavirus A number of commentators have likened…
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US Covid-19 Impact Report Issue #1 released as open source

From today, we are making the Wine Intelligence US COVID Impact Report Issue #1 open source. The decision to release our report as open source is to provide as much help as possible to our wider client base to navigate and plan their US market strategy at a time when such planning and strategizing is turning from a once a year exercise to a weekly – or even daily – task.
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Wine brands in Germany: Changing times

The recent lockdown period may provide an acceleration to an emerging trend in Germany’s wine market towards more aspirational, consumer-centric brands, promoted on social media and sold through the market’s growing wine e-commerce channel