Posts

Gin 4 450x450 - Reward and pain: How the brain decides what to purchase

Will gin drink wine under the table?

As wine consumption in the UK declines, gin consumption has been steadily increasing. Are these trends connected? It is not news that wine consumption in the UK has been on the decline over the past few years. Since 2014, the volume of nine…
Predictions image 450x450 - Reward and pain: How the brain decides what to purchase

2019 predictions: The results are in

How did our resident futurologist’s five predictions for this year perform? Timing is everything in the prediction industry. Too early and you look like a fool for a while, and only justified much later; slightly too late and you are stating…
On premise image 450x450 - Reward and pain: How the brain decides what to purchase

US on-premise rises to the occasion

Compared with five years ago, premium wine consumers in the US are spending significantly more on wine in the on-premise. What are the reasons for this, and what can the off-premise learn? The growing trend of premiumisation in the US is well…
Brexit image 450x450 - Reward and pain: How the brain decides what to purchase

What price for Brexit?

UK Landscapes 2019 reveals a definite Remain-ish tinge to Britain’s wine drinking population, possibly influenced by the growing belief that their preferred tipple is about to get more expensive Britain’s wine drinkers were always a Remain-ish…
confidence 2 450x450 - Reward and pain: How the brain decides what to purchase

Confidence boost

Consumers are becoming more confident but less knowledgeable about their wine choices, possibly because of the way technology is affecting the way in which we access, store and filter information to inform our purchase decision, and also because…
Mocktail image 450x450 - Reward and pain: How the brain decides what to purchase

Mocktail anyone?

Moderation is a trend ringing in the ears of the wine industry – and as it suffuses the behaviour of the rising generation of drinkers, it is likely to be a factor in the industry for decades to come Since 2007, the proportion of regular…
Italy 1 450x450 - Reward and pain: How the brain decides what to purchase

Markets at a Glance: Italy

An interview with Italy Country Manager, Pierpaolo Penco  Based in Italy, Pierpaolo is a wine consultant to the Italian wine industry, as well as a wine marketing lecturer. He collaborates with several Italian wine consortiums, associations…
Brazil MS pic 450x450 - Reward and pain: How the brain decides what to purchase

Markets at a Glance: Brazil

An interview with Brazil Country Manager, Rodrigo Lanari  Based in São Paulo, Rodrigo is responsible for the Wine Intelligence client base in Brazil, as well as coordinating research and strategy projects in South America. He started his…
JuP article thumbnail 450x450 - Reward and pain: How the brain decides what to purchase

Reward and pain: How the brain decides what to purchase

The human brain is still struggling, in evolutionary terms, to master the notion of money. In the absence of a more sophisticated management system, it uses its ancient pain and reward mechanisms – with some interesting consequences for those of us charged with selling wine