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Not so sparkly for the UK sparkling wine market

The UK consumer’s love affair with sparkling wine appears to be waning, though the growing domestic sparkling industry seems to be benefiting from a ‘buy local’ wave arising from lockdown Even before the impact of the recent COVID-19…
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Global wine trend predictions for 2020 – mid year update

In this most unpredictable of years, how have the trends and predictions for 2020, published in December 2019, held up?
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Wine knowledge and culture: Are they related?

An in-depth look at wine knowledge levels in Canada and Brazil reveals that it is not always the areas more typically associated with wine culture that are the most wine knowledgeable– so why is this? 
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Sparkling shifts towards everyday in Canada

Canada’s sparkling wine market is experiencing some strong growth, with Prosecco and locally produced sparkling taking the lion’s share – and it appears to be gaining momentum as a result of coronavirus A number of commentators have likened…
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US Covid-19 Impact Report Issue #1 released as open source

From today, we are making the Wine Intelligence US COVID Impact Report Issue #1 open source. The decision to release our report as open source is to provide as much help as possible to our wider client base to navigate and plan their US market strategy at a time when such planning and strategizing is turning from a once a year exercise to a weekly – or even daily – task.
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Wine brands in Germany: Changing times

The recent lockdown period may provide an acceleration to an emerging trend in Germany’s wine market towards more aspirational, consumer-centric brands, promoted on social media and sold through the market’s growing wine e-commerce channel
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Gen Z drinkers hesitant to spend again

Following coronavirus lockdowns, mounting evidence suggests retailers, bars and restaurants are struggling to entice young consumers back through the door. So where will those positive ‘animal spirits’ come from?
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Where wine brands have power

When looking at the number of wine brands consumers recall and purchase, the data shows a big variance by market – why is this? Starting next week, thousands of wine consumers around the world will be asked about their usage and attitude…
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Turning the tables on the UK on-trade

The on-trade in England gets to re-open its doors this weekend. What happens next will determine the fortunes of thousands of business owners — and the wine businesses that supply them. “Apprehensive” … “it’s like we’re starting…