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What wins for a wine label is a careful balance of centrality and distinctiveness

The Wine Intelligence Wine Label Design: Australian Market 2021 report identifies 14 label designs that are representative of the label styles currently available in the Australian market, and reveals which label styles connect best with Australian…
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Gen Z drinkers in Australia are now drinking wine more frequently than Millennials

Gen Z drinkers in Australia are now drinking wine more frequently than Millennials, having increased their frequency of wine consumption more than other drinkers during 2020 Insights such as this will be available in the new Wine Intelligence Australia…
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Which wine label is a winner?

14 distinct categories of wine labels competing for wine drinkers’ attention As the design of wine labels evolves, so do consumer preferences. As with any other aesthetic medium, fashions come and go, and (to paraphrase Coco Chanel) certain…
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Australia’s wine drinkers go local

Amid the turmoil of Covid and climate change, Australia’s wine producers are finding a silver lining in the surge of goodwill towards them from domestic consumers It has been a year to remember – and also forget – for Australia’s wine…
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Australian wine drinkers yet to embrace wine in cans

Awareness of alternative wine formats, including cans and casks is rising in this new atmosphere of pragmatism and eco-awareness in Australia. So why aren’t more people buying them? It’s a good time to be thinking about wine packaging formats.…
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Common experience, different response?

The first three Covid-19 Impact Reports from Wine Intelligence have focused on the English-speaking markets of Australia, the US, and the UK. Comparing the data shows some remarkable consistencies, but some equally interesting contrasts In…
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Australia’s wine drinkers pre, during and post Covid-19

We publish the first comprehensive report of new survey data reporting on wine consumers in the time of the pandemic – and document how Australian wine consumer attitudes and behaviours are responding to these previously unknown circumstances Wine…
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Australia pays the price

Australia Landscapes 2019 explores how wine is becoming a more occasional treat amid a sustained change in national behaviour towards lower alcohol consumption and more diverse beverage consumption habits Over the past 12 months, the Australian…
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What does sustainability mean throughout the world?

Following our Global SOLA report, our recently published country specific mini-SOLAs for Australia, Canada, Sweden, the US and the UK examine ethical consumerism in the wine industry in greater detail Last month, we released our latest insights…