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Is wine losing its hold on younger adults?

The boost for wine seen across a number of key wine markets in 2020 has masked a much more profound demographic trend amongst wine drinkers. Wine Intelligence consumer research shows that the wine category in the key markets of the US and UK…
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Digitally savvy and adventurous wine consumers will drive Brazil’s wine market

Against the backdrop of a global decline in wine consumption in 2020, the volume of still wine consumed in Brazil grew by +28%, boosted by an expanding wine-drinker base and more adventurous consumers Although global wine consumption declined…
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Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics

    Whilst 1/3rd of premium drinkers in more established markets (US and UK) are aged 55+, younger LDA drinkers dominate the premium wine opportunity in growth markets, such as Brazil and South Korea, and in emerging wine markets, such as…
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Wine consumption surged in select markets in 2020 – but how will consumer behaviour change going forward?

Leaps in wine consumption do not often happen in mature markets, yet for some countries, such as Germany, Sweden, and the UK, wine consumption surged in 2020, reversing previous trends of long-term decline or static consumption. In many cases,…
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6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Canned wine continues to grow ahead of other formats, albeit from a very small base, in key global markets such as the USA. At a time when the volume of wine consumed in many mature markets is flattening off or in decline, it’s perhaps no…
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Growing opportunity amongst female drinkers in the premium wine category

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One in five South Korean wine drinkers now purchase wine online

Legalised ecommerce, plus growing home-premise consumption, ignites interest in the wine category In an era of disruption that characterised the ongoing Covid-19 pandemic, the most significant development of the past year in the South Korean…
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Does sustainability still matter for wine?

A key question for wine business in 2021 is: taking into account the impact on consumer priorities during the pandemic, do consumers still care about sustainability when it comes to wine? The short answer is: sort of. The longer and more…
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Riesling tops list of white varietals for drinkers in the Finnish market

New behaviours among Finnish consumers boost Rieslings, sparkling and premium wines In common with other mature European markets, Finland’s wine-drinking population is on the decline – down to 1.5m regular wine drinkers in 2021, compared…
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Strong Millennial wine opportunity in Mexico

As the Mexican wine market continues to evolve, there is a growing opportunity for a broader range of wines, particularly with Millennial wine drinkers. As recently as 2016, typical Mexican wine consumers were aged around 40; today, 59% of…