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Proportion of wine drinkers who are users and heavy users of Instagram

Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…
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MEET THE US PORTRAITS WINE DRINKER SEGMENTS 2021

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‘Generation Treaters’ lead changing wine category behavior in the US

A new and distinct segment of wine drinkers, Generation Treaters, have emerged in the US market. Millennial dominant, they are among the most frequent wine drinkers, but are not the highest spenders. Although building their wine knowledge,…
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Swedish wine drinkers associate organic wine with being better for one’s health, and sustainable wine with being more prestigious and expensive

In February 2021, Wine Intelligence will publish two reports on sustainable, organic and lower-alcohol wine. Global SOLA 2021: Opportunities in Sustainable, Organic and Alternative Wines 2021 will focus on Australia, Canada, Japan, Sweden,…
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Millennials’ time has come in the US wine category

They have been heralded as both saviours and destroyers of the US wine industry. Thanks to Covid, the Millennials are now calling the shots in the world’s largest and most valuable wine market. Like it or not, the large and influential Millennial…
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Proportion of wine drinkers who would consider buying wine online in the future

  Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…
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UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals

UK Portraits 2021 is due to be published in July 2021. For more information or to pre-order the report, please contact reports-shop@wineintelligence.com.   
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Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…
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Wine Intelligence’s industry predictions for 2021

Our annual exercise in soothsaying suggests that the next 12 months will bring more investment and upheaval in e-commerce, alternative packaging formats, plus growth in the ‘wine seltzer’ category 2020 will be remembered for many things…
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The UK has lost 12.5% of its monthly wine drinking population since 2015

The main contributing factor to this loss being declining alcohol consumption, falling participation rates among lower income consumers and growing interest in other categories such as cider and gin
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An increasing proportion of Brazilian adults are entering the wine market, with the monthly wine drinking population increasing by 7 million since 2018