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Reasons to be cheerful about wine in China

China’s relationship with wine during the coronavirus lockdown appears to have changed – for the better. Now that the country is easing restrictions, might this be a breakout moment for the wine category? China was the first market to experience…
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Portugal vs France

With the publication this week of our latest two COVID-19 Impact Reports for Portugal and France, Wine Intelligence’s Luis Osorio and Jean-Philippe Perrouty reflect on the consumer insights, and broader economic context, revealed by the reports Portugal…
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Common experience, different response?

The first three Covid-19 Impact Reports from Wine Intelligence have focused on the English-speaking markets of Australia, the US, and the UK. Comparing the data shows some remarkable consistencies, but some equally interesting contrasts In…
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Lessons from China: The prospects for wine during the re-opening phase

Chinese wine consumers remain cautious, leading to predictions of a 30% decline in the value of the Chinese wine market in 2020 Back in mid-March, we spoke with two wine experts about the Chinese wine market and what the immediate impacts were…
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Wine is the new normal in the UK

The UK’s 28 million wine consumers are getting used to the idea of not going to restaurants, events and to the airport. What’s left? Online shopping and more wine occasions. Many industries and sectors are suffering unprecedented loss of…
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Seeking the familiar dominates in the US wine market

The upheaval of the coronavirus pandemic appears to be bringing out some classic post-trauma behaviours among US wine consumers Much will be written and studied about this period of history we are currently living through. As well as the obvious…
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America’s wine drinkers stay strong

The world’s largest wine market has not been put off its game by the coronavirus or the lockdown – but how will wine fare in the coming economic storm? Good news has been in short supply in the US wine category recently, with small producers…
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Segmenting and targeting the post-coronavirus wine consumer

New Wine Intelligence consumer data shows that both during and post-virus era wine drinking behaviour is similar across markets, but there are also some intriguing contrasts within markets that warrant further investigation As we analyse the…
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Challenging times for wine in Brazil

Our most recent Brazil Wine Landscapes report shows that underlying positive growth in wine sales and consumer engagement has been hit by the broader economic impact of COVID-19 The latest Wine Intelligence Landscape report reflects the volatile…
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US consumers increase wine consumption during lockdown

US regular wine drinkers are increasing their consumption of wines during the lockdown, while planning for a post-lockdown world which features fewer vacations, less business travel and less overall spending One of the keys to the world wine…
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Australia’s wine drinkers pre, during and post Covid-19

We publish the first comprehensive report of new survey data reporting on wine consumers in the time of the pandemic – and document how Australian wine consumer attitudes and behaviours are responding to these previously unknown circumstances Wine…
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Marketing wine during and after COVID-19

Reflecting on the evidence of research studies in marketing theory and practice, from the present day back to the days of the Great Depression, Wine Intelligence CEO Lulie Halstead highlights five focus areas for wine marketeers to consider,…