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50 shades of Grigio

With a production of almost 300 million bottles, Italian Pinot Grigio is one of the most popular and well-known wines globally. But recent Wine Intelligence research reveals that although many consumers know and appreciate the "Pinot Grigio"…
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US sparkling market shows more pop

Amid some mixed signals arising from the pandemic and lockdown, the long run health of the US sparkling wine category looks encouraging. Strange times abound in the US sparkling wine market. Consumer sentiment appears to be warming again towards…
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What drives wine brand purchase in the UK?

Consumer choice reminds us that a ‘back to basics’ approach continues to have merits when it comes to wine branding in the UK market Our latest data, collected in late July and early August 2020 in the UK, illustrates that when it comes…
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No quick recovery in UK wine drinker intention to return to socialising

The first look at the July wave of wine consumer attitude tracking in the UK is showing less, not more, confidence in going out and spending money compared with April. Why? Are things getting better? Or are they getting worse? On this fundamental…
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Not so sparkly for the UK sparkling wine market

The UK consumer’s love affair with sparkling wine appears to be waning, though the growing domestic sparkling industry seems to be benefiting from a ‘buy local’ wave arising from lockdown Even before the impact of the recent COVID-19…
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Russia’s wine revolution

In this year's annual Global Compass wine market attractiveness report, Russia has shot up 23 places into the top 10 -- partly due to Russia's younger generation of well-travelled adults swapping their parents' vodka for wine For the past seven…
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Global wine trend predictions for 2020 – mid year update

In this most unpredictable of years, how have the trends and predictions for 2020, published in December 2019, held up?
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China goes ex growth – for now

After a tumultuous decade of growth, China’s wine market is gripped by an economic crisis years in the making, plus a short term coronavirus crisis that has decimated the on-premise. The shape of the wine market’s recovery will determine…
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Wine knowledge and culture: Are they related?

An in-depth look at wine knowledge levels in Canada and Brazil reveals that it is not always the areas more typically associated with wine culture that are the most wine knowledgeable– so why is this? 
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Sparkling shifts towards everyday in Canada

Canada’s sparkling wine market is experiencing some strong growth, with Prosecco and locally produced sparkling taking the lion’s share – and it appears to be gaining momentum as a result of coronavirus A number of commentators have likened…
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US Covid-19 Impact Report Issue #1 released as open source

From today, we are making the Wine Intelligence US COVID Impact Report Issue #1 open source. The decision to release our report as open source is to provide as much help as possible to our wider client base to navigate and plan their US market strategy at a time when such planning and strategizing is turning from a once a year exercise to a weekly – or even daily – task.
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Wine brands in Germany: Changing times

The recent lockdown period may provide an acceleration to an emerging trend in Germany’s wine market towards more aspirational, consumer-centric brands, promoted on social media and sold through the market’s growing wine e-commerce channel